Sorabh Saxena, AT&T Business's EVP of customer service and operations, discusses how AT&T has handled customer service during a pandemic, and how it can help other companies adapt to change.

Kelsey Ziser, Senior Editor

July 30, 2020

Podcast: AT&T Business EVP on using AI to keep customers happy

Sorabh Saxena, EVP of customer service and operations for AT&T Business, joins the podcast to discuss how AT&T is incorporating artificial intelligence and machine learning into its customer experience.

Saxena examines how the COVID-19 pandemic has put the service provider's customer service strategy to the test. He also shares some advice on how companies can improve their ability to quickly adapt to business changes.

"We serve nearly 3 million business customers and to them, service matters," says Saxena. AT&T has analyzed customer survey data, received feedback from employees, and utilized other data to provide "more speed, more simplicity and more flexibility" to business customers.

You can find more episodes of the Light Reading podcast on Google, SoundCloud or Spotify.

The Light Reading Podcast · AT&T Business EVP reveals how the carrier uses AI to keep customers happy

— Kelsey Kusterer Ziser, Senior Editor, Light Reading

About the Author(s)

Kelsey Ziser

Senior Editor, Light Reading

Kelsey is a senior editor at Light Reading, co-host of the Light Reading podcast, and host of the "What's the story?" podcast.

Her interest in the telecom world started with a PR position at Connect2 Communications, which led to a communications role at the FREEDM Systems Center, a smart grid research lab at N.C. State University. There, she orchestrated their webinar program across college campuses and covered research projects such as the center's smart solid-state transformer.

Kelsey enjoys reading four (or 12) books at once, watching movies about space travel, crafting and (hoarding) houseplants.

Kelsey is based in Raleigh, N.C.

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