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AT&T and Chernin Group splashes $10M on artsy-crafty Creativebug, names OTT JV Otter Media.

AT&T's OTT Venture Buys Creativebug, Calls Itself Otter Media

Dan Jones
7/15/2014
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AT&T's got the Creativebug.

Variety reported Monday that the AT&T Inc. (NYSE: T) and Chernin Group's joint venture, which was formed in April, has bought San Francisco-based how-to video site, Creativebug, for $10million. (See AT&T Joins OTT Video Parade.)

Creativebug offers paid and free video guides on quilting, jewelry-making and other arts and crafts, like how to turn a less than stylin' old muumuu into this cute dress.

The Creativebug acquisition may well not be the last buy that the newly-christened Otter Media makes as the joint venture attempts to push deeper into the over-the-top content delivery world. In April, AT&T and Chernin said they'd committed more than $500 million to the new OTT bid, with the goal of developing "advertising and subscription VoD channels as well as streaming services."

The JV will have competition, however, in trying to develop a portfolio of compelling OTT content that users will actually pay for. YouTube Inc. is reportedly once again trying to kickstart its premium channels too. (See YouTube Seeks More Premium Content.)

— Dan Jones, Mobile Editor, Light Reading

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chuckj
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chuckj,
User Rank: Light Sabre
7/15/2014 | 1:27:24 PM
Re: Makes a lot of sense!
More smoke for Michaels take over by ATT: "where creativity happens" motto is Michaels trademark.   
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
7/15/2014 | 1:13:43 PM
Blue muumuu


You're welcome!
DanJones
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DanJones,
User Rank: Blogger
7/15/2014 | 10:14:25 AM
Re: Makes a lot of sense!
The muumuu (is that really how you spell that?) trick is apparently free with a 14 day membership. If that isn't a deal I don't know what is.
DanJones
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DanJones,
User Rank: Blogger
7/15/2014 | 10:13:17 AM
Re: Makes a lot of sense!
Good question! Hmmmmm.
SReedy
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50%
SReedy,
User Rank: Blogger
7/15/2014 | 9:36:21 AM
Re: Makes a lot of sense!
Getting content people will pay for is key. I, personally, wouldn't pay to see how to turn a muumuu into a cute dress, but that's just because I prefer wearing muumuus whenever possible.
chuckj
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50%
chuckj,
User Rank: Light Sabre
7/15/2014 | 8:43:33 AM
Makes a lot of sense!
Will they buy Michaels?
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