& cplSiteName &

AT&T's OTT Venture Buys Creativebug, Calls Itself Otter Media

Dan Jones
7/15/2014
50%
50%

AT&T's got the Creativebug.

Variety reported Monday that the AT&T Inc. (NYSE: T) and Chernin Group's joint venture, which was formed in April, has bought San Francisco-based how-to video site, Creativebug, for $10million. (See AT&T Joins OTT Video Parade.)

Creativebug offers paid and free video guides on quilting, jewelry-making and other arts and crafts, like how to turn a less than stylin' old muumuu into this cute dress.

The Creativebug acquisition may well not be the last buy that the newly-christened Otter Media makes as the joint venture attempts to push deeper into the over-the-top content delivery world. In April, AT&T and Chernin said they'd committed more than $500 million to the new OTT bid, with the goal of developing "advertising and subscription VoD channels as well as streaming services."

The JV will have competition, however, in trying to develop a portfolio of compelling OTT content that users will actually pay for. YouTube Inc. is reportedly once again trying to kickstart its premium channels too. (See YouTube Seeks More Premium Content.)

— Dan Jones, Mobile Editor, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
chuckj
50%
50%
chuckj,
User Rank: Light Sabre
7/15/2014 | 1:27:24 PM
Re: Makes a lot of sense!
More smoke for Michaels take over by ATT: "where creativity happens" motto is Michaels trademark.   
Mitch Wagner
100%
0%
Mitch Wagner,
User Rank: Lightning
7/15/2014 | 1:13:43 PM
Blue muumuu


You're welcome!
DanJones
50%
50%
DanJones,
User Rank: Blogger
7/15/2014 | 10:14:25 AM
Re: Makes a lot of sense!
The muumuu (is that really how you spell that?) trick is apparently free with a 14 day membership. If that isn't a deal I don't know what is.
DanJones
50%
50%
DanJones,
User Rank: Blogger
7/15/2014 | 10:13:17 AM
Re: Makes a lot of sense!
Good question! Hmmmmm.
sarahthomas1011
50%
50%
sarahthomas1011,
User Rank: Light Beer
7/15/2014 | 9:36:21 AM
Re: Makes a lot of sense!
Getting content people will pay for is key. I, personally, wouldn't pay to see how to turn a muumuu into a cute dress, but that's just because I prefer wearing muumuus whenever possible.
chuckj
50%
50%
chuckj,
User Rank: Light Sabre
7/15/2014 | 8:43:33 AM
Makes a lot of sense!
Will they buy Michaels?
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Telco Job Prospects Go From Bad to Worse
Iain Morris, News Editor, 6/22/2018
Larry Ellison Laughed at the Cloud, Now the Cloud Is Laughing Back
Mitch Wagner, Executive Editor, Light Reading, 6/20/2018
Mavenir's Billion-Dollar Blueprint
Ray Le Maistre, Editor-in-Chief, 6/18/2018
5G Transport – Where Do We Start?
Ray Le Maistre, Editor-in-Chief, 6/21/2018
Animals with Phones
Backing Up Your Work Is Crucial Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed