& cplSiteName &

AT&T's OTT Venture Buys Creativebug, Calls Itself Otter Media

Dan Jones
7/15/2014
50%
50%

AT&T's got the Creativebug.

Variety reported Monday that the AT&T Inc. (NYSE: T) and Chernin Group's joint venture, which was formed in April, has bought San Francisco-based how-to video site, Creativebug, for $10million. (See AT&T Joins OTT Video Parade.)

Creativebug offers paid and free video guides on quilting, jewelry-making and other arts and crafts, like how to turn a less than stylin' old muumuu into this cute dress.

The Creativebug acquisition may well not be the last buy that the newly-christened Otter Media makes as the joint venture attempts to push deeper into the over-the-top content delivery world. In April, AT&T and Chernin said they'd committed more than $500 million to the new OTT bid, with the goal of developing "advertising and subscription VoD channels as well as streaming services."

The JV will have competition, however, in trying to develop a portfolio of compelling OTT content that users will actually pay for. YouTube Inc. is reportedly once again trying to kickstart its premium channels too. (See YouTube Seeks More Premium Content.)

— Dan Jones, Mobile Editor, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
chuckj
50%
50%
chuckj,
User Rank: Light Sabre
7/15/2014 | 1:27:24 PM
Re: Makes a lot of sense!
More smoke for Michaels take over by ATT: "where creativity happens" motto is Michaels trademark.   
Mitch Wagner
100%
0%
Mitch Wagner,
User Rank: Lightning
7/15/2014 | 1:13:43 PM
Blue muumuu


You're welcome!
DanJones
50%
50%
DanJones,
User Rank: Blogger
7/15/2014 | 10:14:25 AM
Re: Makes a lot of sense!
The muumuu (is that really how you spell that?) trick is apparently free with a 14 day membership. If that isn't a deal I don't know what is.
DanJones
50%
50%
DanJones,
User Rank: Blogger
7/15/2014 | 10:13:17 AM
Re: Makes a lot of sense!
Good question! Hmmmmm.
chuckj
50%
50%
chuckj,
User Rank: Light Sabre
7/15/2014 | 8:43:33 AM
Makes a lot of sense!
Will they buy Michaels?
Featured Video
From The Founder
The world of virtualization is struggling to wrench itself away from the claws of vendor lock-in, which runs counter to everything that NFV stands for.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Has Europe Switched to a Fiber Diet? Not Yet...
Ray Le Maistre, Editor-in-Chief, 2/15/2018
5G: The Density Question
Dan Jones, Mobile Editor, 2/15/2018
Will China React to Latest US Huawei, ZTE Slapdown?
Ray Le Maistre, Editor-in-Chief, 2/16/2018
IBM, Microsoft Duke It Out Over Chief Diversity Hire
Sarah Thomas, Director, Women in Comms, 2/15/2018
21st Century Networking? Welcome to the Lock-In
Steve Saunders, Founder, Light Reading, 2/20/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed