Light Reading
The pink sneaker tide rises at T-Mobile.

Getting Your Magenta Kicks

Dan Jones
5/9/2014
50%
50%

News on the New York City grapevine this week is that so many T-Mobile US store employees have asked to wear magenta sneakers just like those sported by CEO John Legere, that the colorful footwear has now been approved under the company's dress code.

Two things strike me about this.

Firstly -- T-Mobile US Inc. stores have a dress code? I've spent plenty of time in them, and I've never ever discerned any sartorial themes.

Secondly -- maybe the foul-mouthed and fashion-forward CEO should think about capitalizing on this craze for pink, and launch his own magenta clothing line. After all, Carlos Santana has his own line of extremely high-heeled women's shoes*. (See T-Mobile: Might As Well JUMP.)

Really, what could go wrong?

Here at Light Reading HQ, we're almost certain that magenta jumpsuits will come back in fashion, oh, any day now...

— Dan Jones, Mobile Editor, Light Reading

*Clearly, Carlos Santana has never walked a mile in his own shoes.

(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/12/2014 | 2:10:17 PM
Re: One caveat...
Oh yeah, it certainly makes sense to have a strong image and brand.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
5/10/2014 | 2:18:27 PM
Re: One caveat...
I think that this is just smart marketing if you ask me. When a company finds a trend or any positive spin on their brand, they have to run with it. 

T-Mobile has to embrace whatever marketing push there is. The truth of the matter is that their service does not have great coverage and their data speeds left a lot to be desired.

But they do have very reasonable plans, and some people can be enticed towards that with the right sales spin. 
DanJones
100%
0%
DanJones,
User Rank: Blogger
5/9/2014 | 4:14:06 PM
Re: No black turtlenecks and jeans for Apple stores?
Fake blonde beards for all!
SarahReedy
100%
0%
SarahReedy,
User Rank: Blogger
5/9/2014 | 1:54:37 PM
Re: No black turtlenecks and jeans for Apple stores?
In the case, I dress like I work for Facebook...
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 1:48:37 PM
Re: No black turtlenecks and jeans for Apple stores?
Yup. I can only imagine long hair for virgin retail stores, maybe.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/9/2014 | 1:44:47 PM
Other T-Mobile ideas...
Not sure if anyone caught this on Stephen Colbert, but it's pretty funny: 

http://news.yahoo.com/stephen-colbert-craps-over-sponsor-t-mobile-video-134200886.html

They say no press is bad press... T-Mobile embraced it and was promoting it all over Twitter. For how gross it was, Colbert actually got a lot of T-Mo info in, so I bet it helped the company, if anything.

SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/9/2014 | 1:42:44 PM
Re: No black turtlenecks and jeans for Apple stores?
haha that would be totally creepy! It would only work for a few companies. The rest would be all in boring suits and ties.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/9/2014 | 1:03:30 PM
Re: No black turtlenecks and jeans for Apple stores?
Apple stores in NYC already have a pretty cult-ish vibe anyway, to me at least.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 12:20:22 PM
No black turtlenecks and jeans for Apple stores?
Hopefully, this isn't a trend for retail store employees to start dressing like their CEOs. Most CEOs aren't so fashionably notable, so this probably won't catch on. But it would be a bit creepy for Apple store employees to wear black turtlenecks and jeans all the time.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/9/2014 | 11:46:09 AM
T-Mobile dress code
I just went and checked they appear to have standardized on a black t-shirt with a magenta logo as standard store wear, so just to be fair, there does appear to be some measure of dress code.
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Jonestown
They didn't really think this through, did they...
The company appears to working towards VoLTE support on the iPad, but it's not exactly clear when that will happen.
Will 5G become a worthless term before the communications standard is even defined?
CFO Carter Braxton says that T-Mobile's network was 'much more dense' from the buildout.
SoftBank appears to be taking tighter control of the still-ailing US operator.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
LRTV Huawei Video Resource Center
Amsterdam ArenA as an Agile Campus

11|24|14   |   3:31   |   (0) comments


The Amsterdam ArenA, home of the Ajax soccer team, can be a crowded space. ArenA has partnered with Huawei to work on bringing ample bandwidth to 53,000 people at the same time.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
Like Us on Facebook
Twitter Feed