& cplSiteName &

Getting Your Magenta Kicks

Dan Jones
5/9/2014
50%
50%

News on the New York City grapevine this week is that so many T-Mobile US store employees have asked to wear magenta sneakers just like those sported by CEO John Legere, that the colorful footwear has now been approved under the company's dress code.

Two things strike me about this.

Firstly -- T-Mobile US Inc. stores have a dress code? I've spent plenty of time in them, and I've never ever discerned any sartorial themes.

Secondly -- maybe the foul-mouthed and fashion-forward CEO should think about capitalizing on this craze for pink, and launch his own magenta clothing line. After all, Carlos Santana has his own line of extremely high-heeled women's shoes*. (See T-Mobile: Might As Well JUMP.)

Really, what could go wrong?

Here at Light Reading HQ, we're almost certain that magenta jumpsuits will come back in fashion, oh, any day now...

— Dan Jones, Mobile Editor, Light Reading

*Clearly, Carlos Santana has never walked a mile in his own shoes.

(12)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/12/2014 | 2:10:17 PM
Re: One caveat...
Oh yeah, it certainly makes sense to have a strong image and brand.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
5/10/2014 | 2:18:27 PM
Re: One caveat...
I think that this is just smart marketing if you ask me. When a company finds a trend or any positive spin on their brand, they have to run with it. 

T-Mobile has to embrace whatever marketing push there is. The truth of the matter is that their service does not have great coverage and their data speeds left a lot to be desired.

But they do have very reasonable plans, and some people can be enticed towards that with the right sales spin. 
DanJones
100%
0%
DanJones,
User Rank: Blogger
5/9/2014 | 4:14:06 PM
Re: No black turtlenecks and jeans for Apple stores?
Fake blonde beards for all!
Sarah Thomas
100%
0%
Sarah Thomas,
User Rank: Blogger
5/9/2014 | 1:54:37 PM
Re: No black turtlenecks and jeans for Apple stores?
In the case, I dress like I work for Facebook...
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 1:48:37 PM
Re: No black turtlenecks and jeans for Apple stores?
Yup. I can only imagine long hair for virgin retail stores, maybe.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/9/2014 | 1:44:47 PM
Other T-Mobile ideas...
Not sure if anyone caught this on Stephen Colbert, but it's pretty funny: 

http://news.yahoo.com/stephen-colbert-craps-over-sponsor-t-mobile-video-134200886.html

They say no press is bad press... T-Mobile embraced it and was promoting it all over Twitter. For how gross it was, Colbert actually got a lot of T-Mo info in, so I bet it helped the company, if anything.

Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/9/2014 | 1:42:44 PM
Re: No black turtlenecks and jeans for Apple stores?
haha that would be totally creepy! It would only work for a few companies. The rest would be all in boring suits and ties.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/9/2014 | 1:03:30 PM
Re: No black turtlenecks and jeans for Apple stores?
Apple stores in NYC already have a pretty cult-ish vibe anyway, to me at least.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 12:20:22 PM
No black turtlenecks and jeans for Apple stores?
Hopefully, this isn't a trend for retail store employees to start dressing like their CEOs. Most CEOs aren't so fashionably notable, so this probably won't catch on. But it would be a bit creepy for Apple store employees to wear black turtlenecks and jeans all the time.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/9/2014 | 11:46:09 AM
T-Mobile dress code
I just went and checked they appear to have standardized on a black t-shirt with a magenta logo as standard store wear, so just to be fair, there does appear to be some measure of dress code.
Page 1 / 2   >   >>
More Blogs from Jonestown
More than a third of poll respondents think that IoT will kickstart 5G.
Like Apple, Facebook, and Google, Sony is examining the possibilities of 5G too.
The iPhone maker is looking for a wireless engineer who can develop hardware using emerging technologies.
Welcome one and all to our new 5G site!
Koontech intros the fire- and bomb-proof phone.
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
Verizon Backpedals on Go90
Mari Silbey, Senior Editor, Cable/Video, 5/24/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.