& cplSiteName &

AT&T Invests in Magic Leap, Strikes Exclusive Consumer Deal

Jeff Baumgartner
7/11/2018
50%
50%

Making the leap into augmented/mixed reality, AT&T has made a strategic investment and forged an exclusive retail-focused deal with Magic Leap, the secretive (and well-funded) AR startup.

AT&T Inc. (NYSE: T) didn't reveal the amount of the investment, but the agreement makes AT&T the exclusive wireless distributor of Magic Leap consumer products in the US. When Magic Leap products become commercially available, AT&T customers will be among the first to try them out at its stores in Atlanta, Boston, Chicago, Los Angeles and San Francisco, they said.

AT&T will let consumers demo Magic Leap's product/platform at stores around the nation. Pictured is the Magic Leap One, Creator Edition.
AT&T will let consumers demo Magic Leap's product/platform at stores around the nation. Pictured is the Magic Leap One, Creator Edition.

The deal will also focus on the integration of content, and comes on the heels of AT&T's acquisition of Time Warner Inc. In February, Magic Leap formed a deal with the National Basketball Association and Turner (owned by Time Warner at the time) focused on bringing AR capabilities to the NBA App, enabling users to view multiple fields of view with integrated, supplemental graphics in a 3D environment.

AT&T believes that the connection to Magic Leap will let it ride on a new wave of connected entertainment apps and services that can be delivered via the company's new 5G-powered networks, which are being designed to provide the kind of capacities and low latencies required by AR.

The agreement "will open up new opportunities and experience," AT&T Communications CEO John Donavan proclaimed, in a statement.

For Magic Leap, a stealthy startup that has already raised about $2 billion, the AT&T deal will help it establish a retail and distribution beachhead in the US and a way to give consumers a relatively easy way to kick the tires on its new AR platform. The deal also gives Magic Leap a key retail and distribution partner as it gears up to compete in the market with companies such as Microsoft Corp. (Nasdaq: MSFT), Apple Inc. (Nasdaq: AAPL) and Facebook . (See Is Magic Leap a Mirage of Misogyny & Deceit?)

Magic Leap hasn't announced when it expects its first products to be released to consumers on a wide scale, but its first product, Magic Leap One, Creator Edition, is slated to ship later this year to "qualified designers and developers."

Magic Leap's first platform/system is portable and is made of three elements: Lightwear (the glasses/headset), the Lightpack (a device, working with the headset, that runs Magic Leap's spatial computing platform), and a controller with haptic feedback.

— Jeff Baumgartner, Senior Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Oldest First  |  Newest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 6, 2018, London, United Kingdom
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Telecom Jargonosaurus Part 1: Repeat Offenders
Iain Morris, News Editor, 7/13/2018
Broadcom Buys CA – Huh?
Mitch Wagner, Executive Editor, Light Reading, 7/11/2018
Verizon Taps Malady as Acting CTO
Dan Jones, Mobile Editor, 7/12/2018
FCC's Rosenworcel: US 'Falling Behind' on 5G
Iain Morris, News Editor, 7/13/2018
Netflix Is Growing, but Don't Ask by How Much
Phil Harvey, US News Editor, 7/16/2018
Animals with Phones
Casual Tuesday Takes On New Meaning Click Here
When you forget your pants.
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed