New York -- Oracle and Kaltura, the leading video cloud provider, today announced that Oracle will OEM the Kaltura Video Platform as a Service (VPaaS). This partnership enables Oracle to add advanced rich media capabilities to its cloud products, including interactive video creation and editing, management, search, cross-platform video playback and engagement and intelligent media analytics.

As a result of the partnership, Oracle customers will enjoy the addition of advanced video tools across all Oracle Cloud products. For example - Oracle Marketing Cloud customers will enjoy native video management distribution and engagement tools, as well as advanced video analytics tightly integrated into Eloqua and Responsys; Oracle Commerce customers, will enjoy native support for video catalogs and "shoppable videos"; and all customers will be able to leverage video tools for employee, customer, and partner engagement.

As part of the OEM strategic partnership, Kaltura's video APIs will become available within the Oracle Content and Experience Platform. Oracle customers will enjoy: Kaltura's cross-platform video player and interactive video capabilities; native mobile SDKs; and Kaltura's Experience APIs, such as the Kaltura video capture tools, media upload SDK, video editing tools, and media enrichment workflows. These rich video capabilities will enable Oracle customers to easily incorporate engaging video workflows for marketing, sales, service, commerce, and employee engagement.

Oracle has been a long-standing Kaltura customer since 2013, using the company's video products to power video across Oracle and to its partners and customers, for both internal and external video management and publishing.

Kaltura