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Cloud Exchange Gathering Steam

Carol Wilson

Is the exchange model better suited for cloud services than it was for Ethernet services? Equinix believes so and today announced its latest cloud operator interconnection in the Equinix Cloud Exchange publicly launched a month ago. GoGrid said today it is connecting to the Exchange to make it easier for businesses to tap into its cloud-based big-data analytics services. (See GoGrid Connects to Equinix Cloud Exchange.)

To date, Equinix Inc. (Nasdaq: EQIX) had announced two direct network connections into the Cloud Exchange in tw telecom inc. (Nasdaq: TWTC) and Level 3 Communications Inc. (NYSE: LVLT), in addition to cloud giant Amazon Web Services Inc. and the Microsoft Corp. (Nasdaq: MSFT) Azure cloud. (See Equinix Brings Exchange Model to Cloud.)

The appeal of the exchange for GoGrid was the ease of connections for businesses looking for its big-data service offerings, says Mark Worsey, chief operating officer at GoGrid. Because the Equinix Cloud Exchange is where cloud service providers and network operators interconnect, being part of the Exchange makes it easier for customers to connect in a "frictionless" way, and that can boost business, he feels.

"We actually built a product called CloudBridge as a network layer interconnection into GoGrid's cloud offering from the Equinix core offering within their facilities," Worsey says. "It allows customers to very easily connect into the GoGrid public cloud infrastructure" for business purposes such as disaster recovery in addition to compute and storage capabilities.

Worsey sees these kinds of interconnections becoming more important to enterprises that are building hybrid clouds -- using both public and private cloud facilities. GoGrid chose to move quickly to connect to the Equinix Cloud Exchange to gain an advantage in reaching those customers with its big-data solutions.

"We have invested a lot of time in building unique, purpose-built hardware stacks with very high performance and in a very robust way, and we have been engaged very deeply with top-tier technology partners," he says.

GoGrid is designed to let customers easily set up their own big-data deployments using any one of many popular approaches, and then have access to the cloud-based compute resources needed to do analytics. By moving to the Equinix Cloud Exchange, GoGrid hopes to make what it sees as its unique cloud services more widely available and thus more widely used.

For Equinix, this is an endorsement of the exchange approach and a boost in its momentum.

"Different types of workloads are really pent up right now and need a new way to reach the consumer, and big data is one of them," says Chris Sharp, VP of cloud innovation at Equinix. Being able to match GoGrid's big-data options with flexible network capacity is a significant advantage, he says.

— Carol Wilson, Editor-at-Large, Light Reading

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Mitch Wagner
Mitch Wagner,
User Rank: Lightning
5/28/2014 | 9:08:25 PM
Sounds something like what Cisco is doing with its Intercloud strategy. Are they similar?
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