& cplSiteName &

CenturyLink Targets 'Underserved' Twin Cities

Carol Wilson
5/20/2014
50%
50%

In the increasingly competitive world of cloud and data services, CenturyLink opened a data center today in what it considers the underserved market of Minneapolis-St. Paul. (See CenturyLink Opens Minneapolis Data Center.)

As the local service provider to the Twin Cities, CenturyLink Inc. (NYSE: CTL) is well aware of the demand for cloud, co-location, and managed hosting services, much of it coming from the carrier's network services customers. But there are also a number of corporations headquartered in Minneapolis that are seeking more service options, says Jim Kozlowski, vice president of co-location business development at CenturyLink Technology Solutions, the division that includes the cloud operations. (See CenturyLink Brings Savvis Into Brand Alignment.)

"When you look at the Minneapolis area and the number of large corporations headquartered there or nearby, there hasn't really been a large presence here for data centers," Kozlowski says. "We think this is an underserved area. We saw the need of our current customer base, as well, and the base of midsized to large enterprises we serve here."

The data center was built to some very stringent requirements, such as withstanding winds of up to 150 miles per hour and significant seismic events. It is the first multi-tenant data center to be certified Tier III by the Uptime Institute. The growing concern about the survivability of cloud-based data and apps, as well as disaster recovery efforts, make this particular data center attractive as a backup location for companies based on either coast, where weather events or earthquakes can be a greater threat.

"It's true Minneapolis can have brutal winters, but they are less impacted by things like hurricanes and earthquakes," Kozlowski says.

The new center is part of the CenturyLink physical expansion strategy, which is part of the company's expanded cloud, hosted, and co-location efforts. (See A Peek Inside CenturyLink's Cloud Expansion and CenturyLink Cuts Cloud Prices, Touts Power.)

— Carol Wilson, Editor-at-Large, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
5/20/2014 | 4:11:20 PM
CenturyLink Targets 'Underserved' Twin Cities
@Carol, Makes sense! 
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/20/2014 | 4:03:50 PM
Re: CenturyLink Targets "Underserved" Twin Cities
I think a lot of companies are working this angle -- in this case, CenturyLink was looking where to expand its data centers and realized Minneapolis was one place that not every major DC player had on their "to-do" list. And because they sell data services there, it was also a good fit. 
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
5/20/2014 | 3:57:26 PM
CenturyLink Targets "Underserved" Twin Cities
Carol, sounds like a smart strategy by CenturyLink.  Providing hosting or support capabilities in this way is bound to fill a growing unmet need.  As we collect more and more data, I believe we will rely more and more on these resources - almost as a utility.

It's amazing that no one else identified this need - or has it just matured?
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
BDAC Blowback – Ex-Chair Arrested
Mari Silbey, Senior Editor, Cable/Video, 4/17/2018
Verizon: Lack of Interoperability, Consistency Slows Automation
Carol Wilson, Editor-at-large, 4/18/2018
AT&T Exec Dishes That He's Not So Hot on Rival-Partner Comcast
Mari Silbey, Senior Editor, Cable/Video, 4/19/2018
Facebook Hearings Were the TIP of the Data Iceberg
Dan Jones, Mobile Editor, 4/20/2018
Animals with Phones
I Heard There Was a Dresscode... Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed