Light Reading
A new data center for the Minneapolis-St. Paul market will let CenturyLink Tech Solutions deliver more cloud, co-location, and managed/hosted services.

CenturyLink Targets 'Underserved' Twin Cities

Carol Wilson
5/20/2014
50%
50%

In the increasingly competitive world of cloud and data services, CenturyLink opened a data center today in what it considers the underserved market of Minneapolis-St. Paul. (See CenturyLink Opens Minneapolis Data Center.)

As the local service provider to the Twin Cities, CenturyLink Inc. (NYSE: CTL) is well aware of the demand for cloud, co-location, and managed hosting services, much of it coming from the carrier's network services customers. But there are also a number of corporations headquartered in Minneapolis that are seeking more service options, says Jim Kozlowski, vice president of co-location business development at CenturyLink Technology Solutions, the division that includes the cloud operations. (See CenturyLink Brings Savvis Into Brand Alignment.)

"When you look at the Minneapolis area and the number of large corporations headquartered there or nearby, there hasn't really been a large presence here for data centers," Kozlowski says. "We think this is an underserved area. We saw the need of our current customer base, as well, and the base of midsized to large enterprises we serve here."

The data center was built to some very stringent requirements, such as withstanding winds of up to 150 miles per hour and significant seismic events. It is the first multi-tenant data center to be certified Tier III by the Uptime Institute. The growing concern about the survivability of cloud-based data and apps, as well as disaster recovery efforts, make this particular data center attractive as a backup location for companies based on either coast, where weather events or earthquakes can be a greater threat.

"It's true Minneapolis can have brutal winters, but they are less impacted by things like hurricanes and earthquakes," Kozlowski says.

The new center is part of the CenturyLink physical expansion strategy, which is part of the company's expanded cloud, hosted, and co-location efforts. (See A Peek Inside CenturyLink's Cloud Expansion and CenturyLink Cuts Cloud Prices, Touts Power.)

— Carol Wilson, Editor-at-Large, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
5/20/2014 | 4:11:20 PM
CenturyLink Targets 'Underserved' Twin Cities
@Carol, Makes sense! 
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/20/2014 | 4:03:50 PM
Re: CenturyLink Targets "Underserved" Twin Cities
I think a lot of companies are working this angle -- in this case, CenturyLink was looking where to expand its data centers and realized Minneapolis was one place that not every major DC player had on their "to-do" list. And because they sell data services there, it was also a good fit. 
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
5/20/2014 | 3:57:26 PM
CenturyLink Targets "Underserved" Twin Cities
Carol, sounds like a smart strategy by CenturyLink.  Providing hosting or support capabilities in this way is bound to fill a growing unmet need.  As we collect more and more data, I believe we will rely more and more on these resources - almost as a utility.

It's amazing that no one else identified this need - or has it just matured?
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (3) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
Cablevision's New WiFi Try – Freewheeling Enough?
Mari Silbey, Independent Technology Editor, 1/26/2015
LightSpeed Looks to Plug the Gigabit Gap
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/23/2015
Overture Builds on NFV Foundation
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/27/2015
Parks Predicts HBO OTT Success
Mari Silbey, Independent Technology Editor, 1/23/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Weekly Executive Interview
Join us live for Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, Universal, Intel and Microsoft, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he has to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.