& cplSiteName &

Can India's RJio Succeed in Broadband?

Gagandeep Kaur
6/16/2017
0%
100%

Having already overturned India's mobile market, India's Reliance Jio is now poised to attempt the same feat in the country's residential broadband market with the launch of its Jio Fiber service later this year. (See RJio Onslaught Makes Going Tough for Indian Telcos .)

The operator, whose disruptive pricing plans attracted about 100 million customers in just a few months, is planning to introduce the home broadband services in October around the time of Diwali, the Hindu festival of lights, according to media reports.

It will charge about 500 Indian rupees ($7.76) for 100 gigabytes of usage each month, reports say. That compares with the fee of INR999 ($15.50) charged by arch-rival Bharti Airtel Ltd. (Mumbai: BHARTIARTL) for a fiber Internet service providing 50 gigabytes per month. The RJio service is likely to support a connection speed of about 100 Mbit/s, which will probably fall to about 1 Mbit/s once a customer hits the data usage threshold.

While RJio's service prices are low, a customer would also need to buy a router for a one-off fee of about INR4,500 ($69.90).

RJio was initially conducting a pilot in the state of Maharashtra, but this appears to have been extended to other cities including Ahmedabad, Chennai, Surat and Jamnagar. It is likely to be taken into other cities in the so-called National Capital Region, such as Gurugram and Noida, before a commercial launch. The plan is to offer home broadband services in 100 cities by the end of this year, it is assumed.


The rollout of gigabit broadband access networks is spreading. Find out what's happening where in our dedicated Gigabit Cities content channel here on Light Reading.


As in the mobile market, RJio seems to think it can attract consumers in lower income brackets by offering broadband services at rock-bottom rates. What's more, while RJio faces a number of rivals in mobile, Airtel is the only serious competitor in the fiber-to-the-home market.

Right now, that market is small, comprising just 20 million broadband customers. But monthly average revenue per user is more than INR1,000 ($15.50), making it an important segment. What's surprising is that in spite of the publicity surrounding RJio's plans, Airtel has not made a serious effort to acquire more customers in this space.

All of that should make it easier for RJio to attract new customers to its broadband network. A range of other services and applications can then be marketed to this customer base.

— Gagandeep Kaur, contributing editor, special to Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
Flash Poll
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Could 5G Have Found Its Glass Ceiling?
Dan Jones, Mobile Editor, 9/20/2017
1 Million Pirate Set-Top Boxes Sold in the UK
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 9/20/2017
Comcast Shuts Down OTT Again
Mari Silbey, Senior Editor, Cable/Video, 9/19/2017
Why Amazon May Be Cable's Biggest Threat
Mari Silbey, Senior Editor, Cable/Video, 9/22/2017
T-Mobile, Sprint in Merger Talks, Again – Report
Iain Morris, News Editor, 9/20/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed