& cplSiteName &

Genband Extends UC Reach With uReach Buy

Sarah Thomas
2/18/2014
50%
50%

Genband is continuing its services acquisition streak with the purchase of unified communications (UC) and voicemail provider uReach Technologies.

Genband Inc. says the acquisition, announced on Tuesday, is aimed at helping Tier 1 and Tier 2 fixed, mobile, and cable operators upgrade their legacy systems to more robust visual voicemail and communications services.

uReach has been powering voicemail for large operators, including Verizon Communications Inc. (NYSE: VZ) and Sprint Corp. (NYSE: S) in the US, for a decade, but Sanjay Bhatia, Genband's VP of Transformation Solutions, says a "large portion" of operators are still stuck in non-IP voicemail solutions.

What it hopes to offer them is a migration away from those legacy systems and onto an integrated UC platform making use of uReach's advanced voicemail services, as well as video mail, a mobile fax service, and an automated VirtualReceptionist for small businesses. Its platform uses REST APIs, works over IMS networks, and supports open standards, which Genband says fits in with its own software-driven, open standards approach to telephony. (See Genband Unifies Its Enterprise UC Story.)

Bhatia adds that uReach's messaging capabilities are deployable from the cloud or over the top of the network, which makes it a good fit with Genband's overall mobile, cloud, and OTT strategies.

New Genband CEO David Walsh told Light Reading in September to expect more M&A from the company as it builds out its services portfolio around cloud communications, 4G voice, and WebRTC. Most recently it acquired fring, a voice-over-IP provider now deployed with French operator Bouygues Telecom . Terms of the uReach acquisition were not announced. (See Genband Acquires fring to Help CSPs Go OTT, Bouygues First to Use Genband's fring, What's Next for Genband?, and Pulling the Strings at Genband.)

— Sarah Reedy, Senior Editor, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 5:41:21 PM
Re: If UC it...
Interesting feedback. Thanks for sharing, Phil!
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
2/18/2014 | 1:50:23 PM
Re: If UC it...
Short answer: They are willing to pay more. 

Long answer: 61% of smaller SMBs and 79% of larger SMBs told us they were interested, very interested or extremely interested in UC for their business. Both groups expressed a willingness to pay extra fees per month to have access to the UC feature set particularly when presented with a deeper description of UC features including integrated voicemail, and call jump (the ability to move a call across devices without interrupting the call).

We worked with a company that secret-shopped service providers to show exactly how diverse the pricing, packaging and offers can be. When looking at TCO, the lowest cost offers were around $50/user/month; the highest cost offers, over $140/user/month. I can share that data with you directly -- drop me a line.  

-ph

 

 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 1:17:48 PM
Re: If UC it...
Thanks, Phil. Did the survey pinpoint how much "more" SMBs would be willing to pay for UC?
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
2/18/2014 | 12:00:59 PM
Re: If UC it...
It's also tough to measure UC because vendors have sort of defined it however they like. We've done some research into what feature set SMBs want from service providers and it does help explain why some components of UC are more popular than others:

http://www.metaswitch.com/new-white-paper-reveals-north-american-smb-appetite-ip-communications-and-cloud-services
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 11:42:13 AM
Re: If UC it...
Right -- that's been my take on UC for the past few years. There are some good reasons for it to be deployed, but maybe not enough good reasons, which means it doesn't move up the "to-do" list for operators. Again, that's not to say it won't hit the mainstream, but the ramp time has been pretty long.
TaraSeals
50%
50%
TaraSeals,
User Rank: Light Sabre
2/18/2014 | 11:23:50 AM
Re: If UC it...
ALL of the analyst firms that do forecasting on UC and UC as a service (UCaaS) expect it to hockeystick into massive enterprise and SMB growth--and if you look at what's happening in the channel partner space, UC is one of the top offerings that those guys and gals are pushing--hard. I don't think there's any doubt that interest in UC is there, but so far the obstacles to adoption are lingering--namely, complexity. Acquisitions like GENBAND's of uReach help create a holistic offering with not just UC but everything else that UC requires to work. So that means simplified deployment for service providers and end users--and which goes long way to moving the market along.
brookseven
100%
0%
brookseven,
User Rank: Light Sabre
2/18/2014 | 11:22:59 AM
Re: If UC it...
Dennis,

All of this is going to be a slow grind.  Over time systems will retire. Unless there is NEW business associated with it, why would anybody obsolete old voice systems.  I always read two arguments:

1 - The newer systems are lower CAPEX.  That would be true IF the carrier were buying lots of new systems.  But they aren't.  Hard to beat the cost of an installed system.

2 - The newer systems are lower OPEX.  This is actually not true. Yes, the product may take less space, power and cooling.  However, it has to be tested and approved.  People have to be trained to operate it.  Procedures and guidelines have to be written.  I have been told that a new product is a $20M deal for a Tier 1 carrier.  The lowered cost has to exceed that number to break even.

And worse yet for most of these systems is the relative scarcity of lab personnel.  Carriers do not have infinite bandwidth to approve new systems.  They focus on areas that are of importance to them.  The question for UC is:  Why is UC more important than SDN and NFV (or a million other things that can be done)?

seven
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 11:22:13 AM
Re: If UC it...
Btw, Ericsson will also be showing off its new enterprise UC wares, alongside Radio Dot, at MWC next week: http://www.computerworld.com/s/article/9246265/Ericsson_readies_mobile_unified_communications_push
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 11:19:18 AM
Re: If UC it...
Features of UC seem to be popular, but not the whole suite of services, at least not yet. Plus, Genband will be pitching its offering aainst free alternatives like Google Hangouts (although Ray and I can tell you, it doesn't always work as advertised) and established vendors like Ericsson. Interest in uReach will likely be more about its voicemail services, I imagine. We take that for granted on iPhones, but a lot of operator and handsets are still stuck in the past with their voicemail offerings, ie. dial in, enter a password and have to listen to each message.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 10:32:31 AM
If UC it...
UC has been on the periphery for a long time now. Even as communication options have multiplied, it can't seem to crack the "must have" list -- kind of like videoconferencing. Do you think UC adoption will ever hit critical mass?
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
VeEX at ANGA COM

6|27|17   |     |   (0) comments


At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
LRTV Custom TV
The Overall Objective Is to Win the Game

6|26|17   |     |   (0) comments


SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Does AT&T Deserve Time Warner?
Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.