& cplSiteName &

Genband Extends UC Reach With uReach Buy

Sarah Thomas
2/18/2014
50%
50%

Genband is continuing its services acquisition streak with the purchase of unified communications (UC) and voicemail provider uReach Technologies.

Genband Inc. says the acquisition, announced on Tuesday, is aimed at helping Tier 1 and Tier 2 fixed, mobile, and cable operators upgrade their legacy systems to more robust visual voicemail and communications services.

uReach has been powering voicemail for large operators, including Verizon Communications Inc. (NYSE: VZ) and Sprint Corp. (NYSE: S) in the US, for a decade, but Sanjay Bhatia, Genband's VP of Transformation Solutions, says a "large portion" of operators are still stuck in non-IP voicemail solutions.

What it hopes to offer them is a migration away from those legacy systems and onto an integrated UC platform making use of uReach's advanced voicemail services, as well as video mail, a mobile fax service, and an automated VirtualReceptionist for small businesses. Its platform uses REST APIs, works over IMS networks, and supports open standards, which Genband says fits in with its own software-driven, open standards approach to telephony. (See Genband Unifies Its Enterprise UC Story.)

Bhatia adds that uReach's messaging capabilities are deployable from the cloud or over the top of the network, which makes it a good fit with Genband's overall mobile, cloud, and OTT strategies.

New Genband CEO David Walsh told Light Reading in September to expect more M&A from the company as it builds out its services portfolio around cloud communications, 4G voice, and WebRTC. Most recently it acquired fring, a voice-over-IP provider now deployed with French operator Bouygues Telecom . Terms of the uReach acquisition were not announced. (See Genband Acquires fring to Help CSPs Go OTT, Bouygues First to Use Genband's fring, What's Next for Genband?, and Pulling the Strings at Genband.)

— Sarah Reedy, Senior Editor, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 5:41:21 PM
Re: If UC it...
Interesting feedback. Thanks for sharing, Phil!
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
2/18/2014 | 1:50:23 PM
Re: If UC it...
Short answer: They are willing to pay more. 

Long answer: 61% of smaller SMBs and 79% of larger SMBs told us they were interested, very interested or extremely interested in UC for their business. Both groups expressed a willingness to pay extra fees per month to have access to the UC feature set particularly when presented with a deeper description of UC features including integrated voicemail, and call jump (the ability to move a call across devices without interrupting the call).

We worked with a company that secret-shopped service providers to show exactly how diverse the pricing, packaging and offers can be. When looking at TCO, the lowest cost offers were around $50/user/month; the highest cost offers, over $140/user/month. I can share that data with you directly -- drop me a line.  

-ph

 

 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 1:17:48 PM
Re: If UC it...
Thanks, Phil. Did the survey pinpoint how much "more" SMBs would be willing to pay for UC?
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
2/18/2014 | 12:00:59 PM
Re: If UC it...
It's also tough to measure UC because vendors have sort of defined it however they like. We've done some research into what feature set SMBs want from service providers and it does help explain why some components of UC are more popular than others:

http://www.metaswitch.com/new-white-paper-reveals-north-american-smb-appetite-ip-communications-and-cloud-services
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 11:42:13 AM
Re: If UC it...
Right -- that's been my take on UC for the past few years. There are some good reasons for it to be deployed, but maybe not enough good reasons, which means it doesn't move up the "to-do" list for operators. Again, that's not to say it won't hit the mainstream, but the ramp time has been pretty long.
TaraSeals
50%
50%
TaraSeals,
User Rank: Light Sabre
2/18/2014 | 11:23:50 AM
Re: If UC it...
ALL of the analyst firms that do forecasting on UC and UC as a service (UCaaS) expect it to hockeystick into massive enterprise and SMB growth--and if you look at what's happening in the channel partner space, UC is one of the top offerings that those guys and gals are pushing--hard. I don't think there's any doubt that interest in UC is there, but so far the obstacles to adoption are lingering--namely, complexity. Acquisitions like GENBAND's of uReach help create a holistic offering with not just UC but everything else that UC requires to work. So that means simplified deployment for service providers and end users--and which goes long way to moving the market along.
brookseven
100%
0%
brookseven,
User Rank: Light Sabre
2/18/2014 | 11:22:59 AM
Re: If UC it...
Dennis,

All of this is going to be a slow grind.  Over time systems will retire. Unless there is NEW business associated with it, why would anybody obsolete old voice systems.  I always read two arguments:

1 - The newer systems are lower CAPEX.  That would be true IF the carrier were buying lots of new systems.  But they aren't.  Hard to beat the cost of an installed system.

2 - The newer systems are lower OPEX.  This is actually not true. Yes, the product may take less space, power and cooling.  However, it has to be tested and approved.  People have to be trained to operate it.  Procedures and guidelines have to be written.  I have been told that a new product is a $20M deal for a Tier 1 carrier.  The lowered cost has to exceed that number to break even.

And worse yet for most of these systems is the relative scarcity of lab personnel.  Carriers do not have infinite bandwidth to approve new systems.  They focus on areas that are of importance to them.  The question for UC is:  Why is UC more important than SDN and NFV (or a million other things that can be done)?

seven
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 11:22:13 AM
Re: If UC it...
Btw, Ericsson will also be showing off its new enterprise UC wares, alongside Radio Dot, at MWC next week: http://www.computerworld.com/s/article/9246265/Ericsson_readies_mobile_unified_communications_push
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 11:19:18 AM
Re: If UC it...
Features of UC seem to be popular, but not the whole suite of services, at least not yet. Plus, Genband will be pitching its offering aainst free alternatives like Google Hangouts (although Ray and I can tell you, it doesn't always work as advertised) and established vendors like Ericsson. Interest in uReach will likely be more about its voicemail services, I imagine. We take that for granted on iPhones, but a lot of operator and handsets are still stuck in the past with their voicemail offerings, ie. dial in, enter a password and have to listen to each message.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/18/2014 | 10:32:31 AM
If UC it...
UC has been on the periphery for a long time now. Even as communication options have multiplied, it can't seem to crack the "must have" list -- kind of like videoconferencing. Do you think UC adoption will ever hit critical mass?
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Private Company of the Year - Affirmed Networks

6|27|16   |     |   (0) comments


At BCE 2016, Steve Saunders speaks to Hassan Ahmed about Affirmed's success.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
LRTV Huawei Video Resource Center
Bringing Ultra Broadband to the South Pacific

6|22|16   |   7:55   |   (0) comments


At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
LRTV Custom TV
Juniper's NFV Platform

6|22|16   |     |   (0) comments


A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
Women in Comms Introduction Videos
Infinera: The Glass Ceiling's Been Broken

6|22|16   |   4:34   |   (0) comments


Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
LRTV Custom TV
RAD Demonstrates SD-WAN Functionality at BCE 2016

6|22|16   |     |   (0) comments


In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
LRTV Custom TV
Radware on Virtualizing Network Security

6|21|16   |     |   (0) comments


Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
LRTV Huawei Video Resource Center
Huawei 2016 UBBS World Tour: Singapore

6|21|16   |   02:39   |   (0) comments


Highlights from Huawei's UBBS World Tour event in Singapore.
LRTV Custom TV
The FlowBROKER Solution

6|21|16   |     |   (0) comments


During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

LRTV Documentaries
BCE 2016: Dell & the New World Order

6|21|16   |   22:48   |   (0) comments


Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
AT&T Settles on LTE for Cellular IoT
Dan Jones, Mobile Editor, 6/22/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Netflix Queues Up Video Downloads
Mari Silbey, Senior Editor, Cable/Video, 6/23/2016
AWS CEO: Enterprise Data Center Is Doomed
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/21/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.