Here, Light Reading presents our choice for the 10 most absurd in-flight offerings <i>du jour</i>.

Steve Saunders, Founder, Light Reading

September 3, 2013

10 Slides

Just because the Internet is now more ubiquitous than ever doesn't mean that telecom execs are flying any less than they used to. And when they do fly, like any other rational human being, they just have to check out the tempting goodies in those handy in-flight magazines.

Here, Light Reading presents our choice for the 10 most absurd in-flight offerings du jour. Click on the image below to launch the slideshow and be sure to fess up on the message boards if you ever drank too many mini vodkas during take-off and then bought one of these bad boys (or girls, as you will see).

Figure 1: No. 10 : "Bigfoot, the Bashful Yeti" Tree Sculpture What's scarier than a yeti peeking 'round a tree? A yeti that looks slightly like your first girlfriend in high school. What's scarier than a yeti peeking 'round a tree? A yeti that looks slightly like your first girlfriend in high school.

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About the Author(s)

Steve Saunders

Founder, Light Reading

Steve Saunders is the Founder of Light Reading.

He was previously the Managing Director of UBM DeusM, an integrated marketing services division of UBM, which has successfully launched 45 online communities in less than three years.

DeusM communities are based on Saunders' vision for a structured system of community publishing, one which creates unprecedented engagement among highly qualified business users. Based on the success of the first dozen UBM DeusM communities, the UBM Tech division in 2013 made the decision to move its online business to the UBM DeusM community platform – including 20 year old flagship brands such as Information Week and EE Times.

Saunders' next mission for UBM is the development of UBM's Integrated Community Business Model (ICBM), a publishing system designed to take advantage of, and build upon, UBM's competitive strengths as a leading provider of live events around the globe. The model is designed to extend the ability of UBM's events to generate revenue 365 days of the year by contextually integrating content from community and event sites, and directories, to drive bigger audiences to all three platforms, and thereby create additional value for customers. In turn, these amplified audiences will allow business leaders to grow both revenues and profits through higher directory fees and online sponsorship. The ICBM concept is currently being discussed with a broad group of business leaders across UBM, and is earmarked to be piloted in the second half of 2013 and early 2014.

UBM DeusM is Saunders' fifth successful start-up. In 2008, he founded Internet Evolution (www.internetevolution.com), a ground-breaking, award-winning, global online community dedicated to investigating the future of the Internet, now in its fifth year.

Prior to Internet Evolution, Saunders was the founder and CEO of Light Reading (www.lightreading.com), Heavy Reading (www.heavyreading.com

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