Light Reading

Yahoo Searches for Rural Wireless Allies

Jason Meyers
3/27/2014
50%
50%

SAN ANTONIO -- CCA Global Expo -- In the shadow of the Alamo, site of a legendary Texas military defeat, everyone identifies with the underdog.

The theme of the Competitive Carrier Association's CCA Expo essentially is "All wireless carriers vs. AT&T Inc. (NYSE: T) and Verizon Wireless " in a battle to differentiate service and gain enough market share to remain competitive.

In his keynote this morning, Scott Kelliher, vice president and industry lead for technology and telecom at Yahoo Inc. (Nasdaq: YHOO), shared the competitive carriers' pain as he outlined ways Yahoo could help.

"We fight our own sort of duopoly at Yahoo," Kelliher said. "We're fighting a battle against Google and Facebook."

Kelliher said Yahoo is very interested in working with rural wireless providers, especially through the CCA, to help increase revenue and drive subscribers. The best way Yahoo can do that, he said, is by providing those carriers with syndicated content on their portals that will help make advertising real estate more valuable.

James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.
James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.

"This is a chance to take hyper-local news and add top-tier content," he said. "This type of content syndication lets you increase your own opportunities to sell advertising at higher CPMs [cost per thousand impressions]."

Syndicated search can also help smaller wireless carriers differentiate, Kelliher said, and Yahoo wants to be the carrier-friendly one to provide it. "Google has been disintermediating all types of carriers," he said. "Here's your chance to claw your way back."

The competitive scrappiness and anti-duopoly theme permeated most of this event's programs. At a lunch panel Wednesday on the FCC's 600MHz broadcast incentive auction, Kathleen Ham, vice president of federal regulatory affairs for T-Mobile US Inc. , noted: "I love this show because we're free to beat up on AT&T and Verizon, and everyone loves it."

Even the top man at Sprint sympathized with the wireless competitors. In his keynote Thursday morning, Masayoshi Son, chairman of SoftBank Corp. , and now also chairman of Sprint, railed against AT&T and Verizon, noting that the duo had 56% of the postpaid market share in the US in 2008, but that by 2013 that share had increased to 73%. (See Son: Dish Could Be Sprint's Great Ally.)

And to get on the crowd's side, he pointed to his own rural beginnings as evidence to the competitive carrier audience that anyone should have the opportunity to succeed.

"Rural pioneers built America. We should never forget this," Son said. "Now a duopoly is taking over," he proclaimed to his captive audience.

Son's rallying cry as he ended his keynote summed it up Alamo-style: "Let's fight back!"

— Jason Meyers, contributing editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
3/28/2014 | 9:24:04 AM
Caption Oddity
I wonder what James Bowie would say about the veracity of the picture caption in this article...
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
3/27/2014 | 7:33:10 PM
Re: Is Yahoo even in the fight?
re: "But does Yahoo have content that people are interested in anymore?"

Weather, Flickr, email, sports, finance, Katie Couric... there is a reason they claim to reach 800M users a day.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 7:18:51 PM
Re: Is Yahoo even in the fight?
Thanks, Mitch. I haven't yet, no. But I did pick up a coonskin cap in San Antonio. Sarah told me it was a required component of the company dress code. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 5:54:11 PM
Re: Is Yahoo even in the fight?
My thinking as well. Yahoo says its content can help rural service providers become more attractive. But does Yahoo have content that people are interested in anymore? 

And hey Jason -- welcome to Light Reading. Have you been presented with your mandatory galoshes and sombrero?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:38:54 PM
Re: Is Yahoo even in the fight?
If they can change what my weather forecast is in Chicago, THEN we're talking.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 1:34:05 PM
Re: Is Yahoo even in the fight?
Hello! Kelliher said these potential partnerships are part of Yahoo's "mobile first" strategy--trying to make all content more entertaining and more useful on mobile devices. He mentioned making weather apps "beautiful and elegant" by pulling photos from Flikr. Maybe they think making the weather more attractive will make them more attractive.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:21:15 PM
Is Yahoo even in the fight?
Hmm is Yahoo even in that fight with Google and Facebook? They seem so far gone to me. I guess they're the Windows Mobile to Android and iOS. THe Sprint to AT&T and T-Mobile. Who can they merge with?

Also, oh hey Jason!
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (5) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
To keep up with consumers' increasing digital lifestyles, an IT system and operating model overhaul is required using a modern BSS, IES and analytics.
Hot Topics
Eurobites: Nokia Seals HERE Sale
Paul Rainford, Assistant Editor, Europe, 8/3/2015
Cable Feuds With Senate Dems Over STBs
Alan Breznick, Cable/Video Practice Leader, 7/31/2015
Predictions Are Hard, Especially About the Future
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/31/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
I was pleasantly surprised when Ericsson recently agreed to let me interview its CEO, Hans Vestberg. Traditionally, mega-companies like Ericsson (or Cisco) have kept ...
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Cats with Phones
Comes With Free Phone Stand Click Here
Who says cats don't have any skills?