Light Reading

Yahoo Searches for Rural Wireless Allies

Jason Meyers
3/27/2014
50%
50%

SAN ANTONIO -- CCA Global Expo -- In the shadow of the Alamo, site of a legendary Texas military defeat, everyone identifies with the underdog.

The theme of the Competitive Carrier Association's CCA Expo essentially is "All wireless carriers vs. AT&T Inc. (NYSE: T) and Verizon Wireless " in a battle to differentiate service and gain enough market share to remain competitive.

In his keynote this morning, Scott Kelliher, vice president and industry lead for technology and telecom at Yahoo Inc. (Nasdaq: YHOO), shared the competitive carriers' pain as he outlined ways Yahoo could help.

"We fight our own sort of duopoly at Yahoo," Kelliher said. "We're fighting a battle against Google and Facebook."

Kelliher said Yahoo is very interested in working with rural wireless providers, especially through the CCA, to help increase revenue and drive subscribers. The best way Yahoo can do that, he said, is by providing those carriers with syndicated content on their portals that will help make advertising real estate more valuable.

James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.
James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.

"This is a chance to take hyper-local news and add top-tier content," he said. "This type of content syndication lets you increase your own opportunities to sell advertising at higher CPMs [cost per thousand impressions]."

Syndicated search can also help smaller wireless carriers differentiate, Kelliher said, and Yahoo wants to be the carrier-friendly one to provide it. "Google has been disintermediating all types of carriers," he said. "Here's your chance to claw your way back."

The competitive scrappiness and anti-duopoly theme permeated most of this event's programs. At a lunch panel Wednesday on the FCC's 600MHz broadcast incentive auction, Kathleen Ham, vice president of federal regulatory affairs for T-Mobile US Inc. , noted: "I love this show because we're free to beat up on AT&T and Verizon, and everyone loves it."

Even the top man at Sprint sympathized with the wireless competitors. In his keynote Thursday morning, Masayoshi Son, chairman of SoftBank Corp. , and now also chairman of Sprint, railed against AT&T and Verizon, noting that the duo had 56% of the postpaid market share in the US in 2008, but that by 2013 that share had increased to 73%. (See Son: Dish Could Be Sprint's Great Ally.)

And to get on the crowd's side, he pointed to his own rural beginnings as evidence to the competitive carrier audience that anyone should have the opportunity to succeed.

"Rural pioneers built America. We should never forget this," Son said. "Now a duopoly is taking over," he proclaimed to his captive audience.

Son's rallying cry as he ended his keynote summed it up Alamo-style: "Let's fight back!"

— Jason Meyers, contributing editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
3/28/2014 | 9:24:04 AM
Caption Oddity
I wonder what James Bowie would say about the veracity of the picture caption in this article...
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
3/27/2014 | 7:33:10 PM
Re: Is Yahoo even in the fight?
re: "But does Yahoo have content that people are interested in anymore?"

Weather, Flickr, email, sports, finance, Katie Couric... there is a reason they claim to reach 800M users a day.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 7:18:51 PM
Re: Is Yahoo even in the fight?
Thanks, Mitch. I haven't yet, no. But I did pick up a coonskin cap in San Antonio. Sarah told me it was a required component of the company dress code. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 5:54:11 PM
Re: Is Yahoo even in the fight?
My thinking as well. Yahoo says its content can help rural service providers become more attractive. But does Yahoo have content that people are interested in anymore? 

And hey Jason -- welcome to Light Reading. Have you been presented with your mandatory galoshes and sombrero?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:38:54 PM
Re: Is Yahoo even in the fight?
If they can change what my weather forecast is in Chicago, THEN we're talking.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 1:34:05 PM
Re: Is Yahoo even in the fight?
Hello! Kelliher said these potential partnerships are part of Yahoo's "mobile first" strategy--trying to make all content more entertaining and more useful on mobile devices. He mentioned making weather apps "beautiful and elegant" by pulling photos from Flikr. Maybe they think making the weather more attractive will make them more attractive.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:21:15 PM
Is Yahoo even in the fight?
Hmm is Yahoo even in that fight with Google and Facebook? They seem so far gone to me. I guess they're the Windows Mobile to Android and iOS. THe Sprint to AT&T and T-Mobile. Who can they merge with?

Also, oh hey Jason!
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Ericsson's Hyperscale Datacenter System (HDS) 8000, featuring Intel's Rack Scale Architecture, caused a stir when it was announced at MWC 2015. For more on this revolutionary product, join me on Thursday, April 30 at 12:00 p.m. EST for a Super Webinar event, A New Hardware Paradigm for the Telco Data Center.
LRTV Documentaries
Cox Eyes Cloud-Based Home Networks

4|27|15   |   05:30   |   (0) comments


Cox's Jeff Finkelstein explains how moving services to the cloud will let cable deliver services faster and eliminate constant hardware replacements.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment


Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment


In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments


In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
Upcoming Live Events
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
In its latest survey covering network operators' plans and strategies for ICT transformation, Heavy Reading asked telecom operators worldwide to identify the most important goals and objectives for their ICT transformation initiatives. Heavy Reading also asked operators about the importance of a "digital first" strategy, which enables customers to complete an interaction across different digital channels, such as web and mobile self-service and social media.
Hot Topics
Comcast Formally Ends Its Bid for TWC
Mari Silbey, Independent Technology Editor, 4/24/2015
What if the Comcast Merger Fails?
Mari Silbey, Independent Technology Editor, 4/20/2015
Google's WiFi-First Mobile Service 'Fi' Is Here
Dan Jones, Mobile Editor, 4/22/2015
Comcast Reportedly Dropping $45B TWC Bid
Sarah Thomas, Editorial Operations Director, 4/23/2015
Adtran Is Developing White Box GPON Tech
Ray Le Maistre, Editor-in-chief, 4/24/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
Cats with Phones
Learning Curve Click Here
Pierre could never remember how to use Excel.
Latest Comment