Light Reading

Yahoo Searches for Rural Wireless Allies

Jason Meyers
3/27/2014
50%
50%

SAN ANTONIO -- CCA Global Expo -- In the shadow of the Alamo, site of a legendary Texas military defeat, everyone identifies with the underdog.

The theme of the Competitive Carrier Association's CCA Expo essentially is "All wireless carriers vs. AT&T Inc. (NYSE: T) and Verizon Wireless " in a battle to differentiate service and gain enough market share to remain competitive.

In his keynote this morning, Scott Kelliher, vice president and industry lead for technology and telecom at Yahoo Inc. (Nasdaq: YHOO), shared the competitive carriers' pain as he outlined ways Yahoo could help.

"We fight our own sort of duopoly at Yahoo," Kelliher said. "We're fighting a battle against Google and Facebook."

Kelliher said Yahoo is very interested in working with rural wireless providers, especially through the CCA, to help increase revenue and drive subscribers. The best way Yahoo can do that, he said, is by providing those carriers with syndicated content on their portals that will help make advertising real estate more valuable.

James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.
James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.

"This is a chance to take hyper-local news and add top-tier content," he said. "This type of content syndication lets you increase your own opportunities to sell advertising at higher CPMs [cost per thousand impressions]."

Syndicated search can also help smaller wireless carriers differentiate, Kelliher said, and Yahoo wants to be the carrier-friendly one to provide it. "Google has been disintermediating all types of carriers," he said. "Here's your chance to claw your way back."

The competitive scrappiness and anti-duopoly theme permeated most of this event's programs. At a lunch panel Wednesday on the FCC's 600MHz broadcast incentive auction, Kathleen Ham, vice president of federal regulatory affairs for T-Mobile US Inc. , noted: "I love this show because we're free to beat up on AT&T and Verizon, and everyone loves it."

Even the top man at Sprint sympathized with the wireless competitors. In his keynote Thursday morning, Masayoshi Son, chairman of SoftBank Corp. , and now also chairman of Sprint, railed against AT&T and Verizon, noting that the duo had 56% of the postpaid market share in the US in 2008, but that by 2013 that share had increased to 73%. (See Son: Dish Could Be Sprint's Great Ally.)

And to get on the crowd's side, he pointed to his own rural beginnings as evidence to the competitive carrier audience that anyone should have the opportunity to succeed.

"Rural pioneers built America. We should never forget this," Son said. "Now a duopoly is taking over," he proclaimed to his captive audience.

Son's rallying cry as he ended his keynote summed it up Alamo-style: "Let's fight back!"

— Jason Meyers, contributing editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
3/28/2014 | 9:24:04 AM
Caption Oddity
I wonder what James Bowie would say about the veracity of the picture caption in this article...
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
3/27/2014 | 7:33:10 PM
Re: Is Yahoo even in the fight?
re: "But does Yahoo have content that people are interested in anymore?"

Weather, Flickr, email, sports, finance, Katie Couric... there is a reason they claim to reach 800M users a day.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 7:18:51 PM
Re: Is Yahoo even in the fight?
Thanks, Mitch. I haven't yet, no. But I did pick up a coonskin cap in San Antonio. Sarah told me it was a required component of the company dress code. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 5:54:11 PM
Re: Is Yahoo even in the fight?
My thinking as well. Yahoo says its content can help rural service providers become more attractive. But does Yahoo have content that people are interested in anymore? 

And hey Jason -- welcome to Light Reading. Have you been presented with your mandatory galoshes and sombrero?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:38:54 PM
Re: Is Yahoo even in the fight?
If they can change what my weather forecast is in Chicago, THEN we're talking.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 1:34:05 PM
Re: Is Yahoo even in the fight?
Hello! Kelliher said these potential partnerships are part of Yahoo's "mobile first" strategy--trying to make all content more entertaining and more useful on mobile devices. He mentioned making weather apps "beautiful and elegant" by pulling photos from Flikr. Maybe they think making the weather more attractive will make them more attractive.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:21:15 PM
Is Yahoo even in the fight?
Hmm is Yahoo even in that fight with Google and Facebook? They seem so far gone to me. I guess they're the Windows Mobile to Android and iOS. THe Sprint to AT&T and T-Mobile. Who can they merge with?

Also, oh hey Jason!
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
Average US Broadband Speeds No Great Shakes
Mari Silbey, Independent Technology Editor, 3/25/2015
Just Don't Say IBM Is 'Relaunching' Networking Business
Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment