Light Reading
At the CCA Global Expo, Yahoo courts the rural wireless operators, while Sprint's chairman, and everyone else, make verbal punchbags of AT&T and Verizon.

Yahoo Searches for Rural Wireless Allies

Jason Meyers
3/27/2014
50%
50%

SAN ANTONIO -- CCA Global Expo -- In the shadow of the Alamo, site of a legendary Texas military defeat, everyone identifies with the underdog.

The theme of the Competitive Carrier Association's CCA Expo essentially is "All wireless carriers vs. AT&T Inc. (NYSE: T) and Verizon Wireless " in a battle to differentiate service and gain enough market share to remain competitive.

In his keynote this morning, Scott Kelliher, vice president and industry lead for technology and telecom at Yahoo Inc. (Nasdaq: YHOO), shared the competitive carriers' pain as he outlined ways Yahoo could help.

"We fight our own sort of duopoly at Yahoo," Kelliher said. "We're fighting a battle against Google and Facebook."

Kelliher said Yahoo is very interested in working with rural wireless providers, especially through the CCA, to help increase revenue and drive subscribers. The best way Yahoo can do that, he said, is by providing those carriers with syndicated content on their portals that will help make advertising real estate more valuable.

James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.
James Bowie, great grandfather of gender-bending pop genius David, had a torrid time at the Alamo, so legend has it.

"This is a chance to take hyper-local news and add top-tier content," he said. "This type of content syndication lets you increase your own opportunities to sell advertising at higher CPMs [cost per thousand impressions]."

Syndicated search can also help smaller wireless carriers differentiate, Kelliher said, and Yahoo wants to be the carrier-friendly one to provide it. "Google has been disintermediating all types of carriers," he said. "Here's your chance to claw your way back."

The competitive scrappiness and anti-duopoly theme permeated most of this event's programs. At a lunch panel Wednesday on the FCC's 600MHz broadcast incentive auction, Kathleen Ham, vice president of federal regulatory affairs for T-Mobile US Inc. , noted: "I love this show because we're free to beat up on AT&T and Verizon, and everyone loves it."

Even the top man at Sprint sympathized with the wireless competitors. In his keynote Thursday morning, Masayoshi Son, chairman of SoftBank Corp. , and now also chairman of Sprint, railed against AT&T and Verizon, noting that the duo had 56% of the postpaid market share in the US in 2008, but that by 2013 that share had increased to 73%. (See Son: Dish Could Be Sprint's Great Ally.)

And to get on the crowd's side, he pointed to his own rural beginnings as evidence to the competitive carrier audience that anyone should have the opportunity to succeed.

"Rural pioneers built America. We should never forget this," Son said. "Now a duopoly is taking over," he proclaimed to his captive audience.

Son's rallying cry as he ended his keynote summed it up Alamo-style: "Let's fight back!"

— Jason Meyers, contributing editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
3/28/2014 | 9:24:04 AM
Caption Oddity
I wonder what James Bowie would say about the veracity of the picture caption in this article...
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
3/27/2014 | 7:33:10 PM
Re: Is Yahoo even in the fight?
re: "But does Yahoo have content that people are interested in anymore?"

Weather, Flickr, email, sports, finance, Katie Couric... there is a reason they claim to reach 800M users a day.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 7:18:51 PM
Re: Is Yahoo even in the fight?
Thanks, Mitch. I haven't yet, no. But I did pick up a coonskin cap in San Antonio. Sarah told me it was a required component of the company dress code. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 5:54:11 PM
Re: Is Yahoo even in the fight?
My thinking as well. Yahoo says its content can help rural service providers become more attractive. But does Yahoo have content that people are interested in anymore? 

And hey Jason -- welcome to Light Reading. Have you been presented with your mandatory galoshes and sombrero?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:38:54 PM
Re: Is Yahoo even in the fight?
If they can change what my weather forecast is in Chicago, THEN we're talking.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
3/27/2014 | 1:34:05 PM
Re: Is Yahoo even in the fight?
Hello! Kelliher said these potential partnerships are part of Yahoo's "mobile first" strategy--trying to make all content more entertaining and more useful on mobile devices. He mentioned making weather apps "beautiful and elegant" by pulling photos from Flikr. Maybe they think making the weather more attractive will make them more attractive.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
3/27/2014 | 1:21:15 PM
Is Yahoo even in the fight?
Hmm is Yahoo even in that fight with Google and Facebook? They seem so far gone to me. I guess they're the Windows Mobile to Android and iOS. THe Sprint to AT&T and T-Mobile. Who can they merge with?

Also, oh hey Jason!
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (4) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
Cablevision's New WiFi Try – Freewheeling Enough?
Mari Silbey, Independent Technology Editor, 1/26/2015
Overture Builds on NFV Foundation
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/27/2015
Comcast Apologizes to 'A**hole' Brown
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/29/2015
NTT DoCoMo Takes on Retail Broadband
Robert Clark, 1/29/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Weekly Executive Interview
Join us live for Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he has to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.