Light Reading

Rogers Exec Urges Cable to Interconnect

Carol Wilson
LR Cable News Analysis
Carol Wilson, Editor-at-large
11/30/2012
50%
50%

NEW YORK -- The Future of Cable Business Services -- Can cable companies attract more large enterprise business by doing a better job of interconnecting their networks to provide out-of-region coverage? (See Cable's Cut of the Biz Services Pie to Eclipse $7B .)

Andy Striegler, VP of carrier services for Rogers Business Services, a unit of Rogers Communications Inc. (Toronto: RCI), thinks so. He used his keynote address here on Thursday to urge U.S. cable companies to more fully develop their wholesale businesses in order to move further up the business services food chain and compete with telcos and competitive local exchange carriers (CLECs) for major business customers.

Striegler believes cable is giving up too much of its potential business with larger companies that have multiple locations to incumbent and competitive telcos that have been interconnecting their networks for years, and have developed standards and business processes for doing so.

Striegler is hoping the cable industry will adopt its own approach to interconnecting networks to enable each other to serve the many larger businesses that require out-of-region connections. He appealed to the cable players here to enter into such interconnection agreements with Rogers to the mutual benefit of both sides.

"Moving up market we get into enterprises such as banks with services across the country, and we have to address issues of network coverage, and the fact we don't have that coverage everywhere they want to go," Striegler says.

Mixed reactions
The idea received mixed reviews from three companies that addressed cable's move into the enterprise market in a panel following Striegler’s speech.

Darren Wolner, director of data product management for Time Warner Cable Inc. (NYSE: TWC), said his company is getting more aggressive in selling Carrier Ethernet services on-net and off-net, but called Striegler's idea "something that we aspire to," but aren't likely to do for some time.

Will Jones, partner in MainSpring360 , a consultancy in customer experience management, thinks cable companies will move toward interconnection more quickly as they start pursuing more enterprise business and "realize what deals they are losing" by not being able to quickly and easily serve locations outside their footprint.

Daniel Lowe, VP/GM for EdgeConneX Inc. , an infrastructure-as-a-service firm backed by Comcast Ventures , agreed with cable's need for smoother interconnection, but sees the execution as "challenging" and warned of possible antitrust issues. He agreed that moving into larger enterprise sales will require a broader footprint.

End-to-end vision
Striegler wants cable companies to interconnect their networks in a way that provides end-to-end visibility, and offers quality of service that meets their customer needs.

"It's all about customer experience -- how do we make sure you are going to look after our customer out-of-territory the way we want you to?" he said.

In an interview after his keynote speech, Striegler said successful interconnection comes down to business processes and established business agreements, and that's what he is looking for from U.S. cable operators. The physical network-to-network interconnections (NNIs) are already well-defined by groups such as the Metro Ethernet Forum (MEF) , but the business deals still need to be made. Cable operators need to make it simple for other carriers to interconnect with established pricing and integration of ordering processes.

Striegler sees cable getting a bigger piece of the US$140 billion business revenue pie -- he claimed as much as $100 million would be addressable -- if operators establish more business agreements for interconnecting networks and selling wholesale services to each other.



"We have been at this quite a while and we have learned quite a bit from working with companies like Shaw [Communications Inc.]," he said, referring to one of Canada's other major cable operators. "We have gone from 17 Gig-E interconnects to more than 60. Our customer is the carrier, not their end customer. We are not probably winning all of their business in our territory -- they've got our pricing but might get better service order intervals from another carrier."

By working closely with Shaw, however, Rogers is able to align its Carrier Ethernet products so that instead of reselling a plain vanilla service, it can deliver more features, without requiring custom engineering for every interconnection.

— Carol Wilson, Chief Editor, Events, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:45 PM
re: Rogers Exec Urges Cable to Interconnect


US cablers such as Charter, TW Cable  and Cox have put together these types of interconnection agreements in recent years, just not at the grand scale that's being envisioned here. CTAM put together a template master service agreement for this sort of thing a few years back that involved several major US MSOs as well as Rogers, but i'd have to check to find out what the status of that work is. JB


 


 

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:16:42 PM
re: Rogers Exec Urges Cable to Interconnect


Interesting post.Cable companies definitely seem to be focused primarily on selling business connectivity within metro markets.


When I've talked to cable companies about this they've said there isn't a lot of demand for inter-metro connections. But perhaps that's changing -- or perhaps the demand was always there and cable companies just didn't go after it because it was too complicated to do so.


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:37 PM
re: Rogers Exec Urges Cable to Interconnect


Maybe that's a big part of it... get the ball rolling at home and have things run smoothly in your home markets before taking on a more complicated task of interconnection unless there's a huge pay day attached to it for both sides that are doing the interconnection.  Hope to get more insight into this soon, or at least an update on how some operators are doing this now, even if the examples are somewhat limited .  JB


 

Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (5) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (0) comments


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
LRTV Documentaries
OPNFV Director Opens Up on Women in Tech

6|25|15   |   3:25   |   (0) comments


Heather Kirksey, the director of the OPNFV, gets real about the gender disparity in open source and standards and discusses how we can change both the conversation and the gender dynamics.
LRTV Custom TV
Symantec's Service Provider Security Strategy

6|24|15   |   7:06   |   (0) comments


Didi Dayton explores Symantec's emerging enterprise security strategies for service providers. Highlights include 'killing the password,' self-defense, advanced analytics and adaptive response in a service provider architecture.
Between the CEOs
Debating Network Evolution With Cisco's Cedrik Neike

6|23|15   |   12:54   |   (2) comments


Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
LRTV Documentaries
Vodafone: What's Good for Moms Is Good for Business

6|23|15   |   3:04   |   (3) comments


Megan Doberneck, the general counsel for Vodafone Americas, discusses her company's progressive maternity policy, explains why promoting women in tech is good business and offers some some good advice for any women in the industry.
LRTV Interviews
NFV: Ready for Prime Time

6|23|15   |   05:09   |   (1) comment


At BTE 2015, Vip mobile CTO Dejan Kastelic talks about how NFV is ready for the real world and how Telekom Austria is introducing centralized resources for its group operations.
LRTV Documentaries
Tykes Talk Tech

6|22|15   |   02:30   |   (9) comments


What does optical fiber look like? When will 5G arrive? What's the WiFi password at Ikea? Light Reading sat down with three 8-year-olds to answer some of the communications industry's most burning questions...
LRTV Huawei Video Resource Center
Huawei Partners With TDC for World's First Early DOCSIS 3.1 Field Test

6|22|15   |   3:06   |   (0) comments


In a move to enhance user experience, Denmark's TDC aims to become an early adopter of DOCSIS 3.1. In partnership with Huawei, TDC recently ran the world's first field tests on its coax network that reached speeds nearing 1 Gbit/s.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
All Upcoming Live Events
Infographics
Hot Topics
Staying Productive With My Office-in-a-Bag
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/25/2015
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
What's in Your Office-in-a-Bag?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/26/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones