& cplSiteName &

Rogers Exec Urges Cable to Interconnect

Carol Wilson
LR Cable News Analysis
Carol Wilson, Editor-at-large
11/30/2012
50%
50%

NEW YORK -- The Future of Cable Business Services -- Can cable companies attract more large enterprise business by doing a better job of interconnecting their networks to provide out-of-region coverage? (See Cable's Cut of the Biz Services Pie to Eclipse $7B .)

Andy Striegler, VP of carrier services for Rogers Business Services, a unit of Rogers Communications Inc. (Toronto: RCI), thinks so. He used his keynote address here on Thursday to urge U.S. cable companies to more fully develop their wholesale businesses in order to move further up the business services food chain and compete with telcos and competitive local exchange carriers (CLECs) for major business customers.

Striegler believes cable is giving up too much of its potential business with larger companies that have multiple locations to incumbent and competitive telcos that have been interconnecting their networks for years, and have developed standards and business processes for doing so.

Striegler is hoping the cable industry will adopt its own approach to interconnecting networks to enable each other to serve the many larger businesses that require out-of-region connections. He appealed to the cable players here to enter into such interconnection agreements with Rogers to the mutual benefit of both sides.

"Moving up market we get into enterprises such as banks with services across the country, and we have to address issues of network coverage, and the fact we don't have that coverage everywhere they want to go," Striegler says.

Mixed reactions
The idea received mixed reviews from three companies that addressed cable's move into the enterprise market in a panel following Striegler’s speech.

Darren Wolner, director of data product management for Time Warner Cable Inc. (NYSE: TWC), said his company is getting more aggressive in selling Carrier Ethernet services on-net and off-net, but called Striegler's idea "something that we aspire to," but aren't likely to do for some time.

Will Jones, partner in MainSpring360 , a consultancy in customer experience management, thinks cable companies will move toward interconnection more quickly as they start pursuing more enterprise business and "realize what deals they are losing" by not being able to quickly and easily serve locations outside their footprint.

Daniel Lowe, VP/GM for EdgeConneX Inc. , an infrastructure-as-a-service firm backed by Comcast Ventures , agreed with cable's need for smoother interconnection, but sees the execution as "challenging" and warned of possible antitrust issues. He agreed that moving into larger enterprise sales will require a broader footprint.

End-to-end vision
Striegler wants cable companies to interconnect their networks in a way that provides end-to-end visibility, and offers quality of service that meets their customer needs.

"It's all about customer experience -- how do we make sure you are going to look after our customer out-of-territory the way we want you to?" he said.

In an interview after his keynote speech, Striegler said successful interconnection comes down to business processes and established business agreements, and that's what he is looking for from U.S. cable operators. The physical network-to-network interconnections (NNIs) are already well-defined by groups such as the MEF , but the business deals still need to be made. Cable operators need to make it simple for other carriers to interconnect with established pricing and integration of ordering processes.

Striegler sees cable getting a bigger piece of the US$140 billion business revenue pie -- he claimed as much as $100 million would be addressable -- if operators establish more business agreements for interconnecting networks and selling wholesale services to each other.



"We have been at this quite a while and we have learned quite a bit from working with companies like Shaw [Communications Inc.]," he said, referring to one of Canada's other major cable operators. "We have gone from 17 Gig-E interconnects to more than 60. Our customer is the carrier, not their end customer. We are not probably winning all of their business in our territory -- they've got our pricing but might get better service order intervals from another carrier."

By working closely with Shaw, however, Rogers is able to align its Carrier Ethernet products so that instead of reselling a plain vanilla service, it can deliver more features, without requiring custom engineering for every interconnection.

— Carol Wilson, Chief Editor, Events, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:45 PM
re: Rogers Exec Urges Cable to Interconnect


US cablers such as Charter, TW Cable  and Cox have put together these types of interconnection agreements in recent years, just not at the grand scale that's being envisioned here. CTAM put together a template master service agreement for this sort of thing a few years back that involved several major US MSOs as well as Rogers, but i'd have to check to find out what the status of that work is. JB


 


 

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:16:42 PM
re: Rogers Exec Urges Cable to Interconnect


Interesting post.Cable companies definitely seem to be focused primarily on selling business connectivity within metro markets.


When I've talked to cable companies about this they've said there isn't a lot of demand for inter-metro connections. But perhaps that's changing -- or perhaps the demand was always there and cable companies just didn't go after it because it was too complicated to do so.


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:37 PM
re: Rogers Exec Urges Cable to Interconnect


Maybe that's a big part of it... get the ball rolling at home and have things run smoothly in your home markets before taking on a more complicated task of interconnection unless there's a huge pay day attached to it for both sides that are doing the interconnection.  Hope to get more insight into this soon, or at least an update on how some operators are doing this now, even if the examples are somewhat limited .  JB


 

From The Founder
Either we perform a complete 'factory reset' on the way the telecom industry creates and deploys virtualization, or we face the consequences.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
The Urgency of Commercial 5G Services

4|26|17   |     |   (0) comments


The progress of 5G has been closely monitored in the industry. At the 2017 Brooklyn 5G Summit, the sense of urgency for a commercial 5G launch had started to surface among operators.
Women in Comms Introduction Videos
How Diversity Helps Comcast Mirror Its Customer Base

4|26|17   |   2:55   |   (0) comments


Diversity brings innovation, creative ideas and a way to reflect the broad spectrum of your customer base, Comcast Director of Customer Experience Jenelle Champlin says.
LRTV Huawei Video Resource Center
Mobile Operators & Video

4|25|17   |     |   (0) comments


Ovum's Ed Barton discusses the latest mobile operator strategies for mobile video.
LRTV Custom TV
Infinera Introduces Instant Network

4|20|17   |     |   (1) comment


Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
Women in Comms Introduction Videos
Vodafone's Eubank on Sponsors, Mentors & Moving On Up

4|19|17   |   4:25   |   (0) comments


Vodafone America's Head of Operations Kimberly Eubank breaks down the difference between a sponsor and a mentor and shares why both made a big difference in her career.
LRTV Custom TV
NYC Auto Show: Are We Smart Yet?

4|18|17   |     |   (0) comments


The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
LRTV Huawei Video Resource Center
The Impact of Video

4|18|17   |     |   (0) comments


David Mercer from Strategy Analytics discusses the impact of video on current strategies.
LRTV Custom TV
Pardeep Kohli Discusses Network Transformation & the Market Opportunity for the 'New' Mavenir Systems

4|13|17   |     |   (0) comments


In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
Women in Comms Introduction Videos
Tech Maverick Shares Her Tips for Gender Inclusivity

4|12|17   |   7:28   |   (0) comments


Wendy Hall Bohling, a corporate escapee, author and gender exclusivity consultant, tells her story of sexism, bias and progress along the road to gender equality in the workforce.
LRTV Huawei Video Resource Center
Huawei at MWC 2017

4|11|17   |     |   (0) comments


At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
LRTV Custom TV
China Telecom NFV Infrastructure on RSD

4|6|17   |     |   (0) comments


Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom, for a discussion of what NFV brings.
LRTV Custom TV
Nokia's IMPACT Software Demo

4|6|17   |     |   (0) comments


Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Brazos Hall - Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Surprise! AT&T Markets 4G Advances as '5G Evolution'
Dan Jones, Mobile Editor, 4/25/2017
Did Verizon Outbid AT&T for Straight Path?
Dan Jones, Mobile Editor, 4/25/2017
First Year TIPs the Scale Toward Success
Denise Culver, 4/24/2017
Ericsson's Q1 Even Worse Than Feared
Iain Morris, News Editor, 4/25/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.