& cplSiteName &

LifeSize Reaches for Clouds, Mobile Devices

Carol Wilson
7/20/2011
50%
50%

LifeSize, the videoconferencing division of Logitech Ltd. , today entered two new markets for videoconferencing: Cloud-based services and mobile video.

Originally known for pushing HD videoconferencing prices down and linking desktops rather than conferencing rooms, LifeSize is now using Logitech's acquisition of Mirial, a company that built videoconferencing technology for a broad range of mobile devices including: iPhones; iPads; HTC EVO, Desire, Incredible, myTouch 4G, Sensation and ThunderBolt; Motorola Atrix and Xoom; Samsung Epic 4G, Galaxy S and Galaxy Tab as well as Google Nexus S and Dell Streak. (See Logitech Buys Mobile Video Company.)

LifeSize is also launching its cloud-based videoconferencing system, LifeSize Passport Connect, which offers encrypted HD video calling to LifeSize room videoconferencing systems and software-based videoconferencing clients on PCs or Macs. The service supports a nine-way conference bridge, accessible by subscribers and guests using click-to-call downloadable software, and priced on a pay-for-use basis. (See LifeSize Launches Cloud-Based Videoconferencing.)

"Companies who haven't adopted video, the reason often is that there are too many limitations as to where you have to be to do a video call," says Michael Helmbrecht, VP of product marketing.

Gartner analyst Scott Morrison expects an increase in videoconferencing of "two to three orders magnitude" which will then produce more demand for lower-cost connections to those endpoints that can be set up and taken down on the fly. The on-demand cloud approach would meet such fluctuations in demand and peak usage.

The challenge for LifeSize now may be to compete with the "good enough" video services that are even cheaper, Morrison says, such as Skype video. Businesses that get used to having on-demand video communications may decide to go with the total ubiquity and very low cost of that kind of service.

LifeSize also is announcing a new videoconferencing system, the LifeSize Passport Connect HD video system, designed specifically for use with a cloud video model, that includes an HD video camera and is priced at US$1,500 for the unit or $999 with a one-year subscription to the LifeSize Connections cloud service. Why this matters
Video equipment vendors have been pushing to make videoconferencing ubiquitous for years, but cost, complexity and interoperability have been stumbling blocks. LifeSize is taking a different approach from the Ciscos and Polycoms, and is selling its service through third parties, including telecom service providers. A service provider who wants to get quickly into offering videoconferencing to enterprises and SMBs can resell the LifeSize cloud offering and gear with less of an investment in manpower and expertise.

Analyst Morrison cautions, however, that margins may be squeezed and earning profit for both LifeSize and a reseller could be difficult.

For more



— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Either we perform a complete 'factory reset' on the way the telecom industry creates and deploys virtualization, or we face the consequences.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
The Urgency of Commercial 5G Services

4|26|17   |     |   (0) comments


The progress of 5G has been closely monitored in the industry. At the 2017 Brooklyn 5G Summit, the sense of urgency for a commercial 5G launch had started to surface among operators.
Women in Comms Introduction Videos
How Diversity Helps Comcast Mirror Its Customer Base

4|26|17   |   2:55   |   (0) comments


Diversity brings innovation, creative ideas and a way to reflect the broad spectrum of your customer base, Comcast Director of Customer Experience Jenelle Champlin says.
LRTV Huawei Video Resource Center
Mobile Operators & Video

4|25|17   |     |   (0) comments


Ovum's Ed Barton discusses the latest mobile operator strategies for mobile video.
LRTV Custom TV
Infinera Introduces Instant Network

4|20|17   |     |   (1) comment


Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
Women in Comms Introduction Videos
Vodafone's Eubank on Sponsors, Mentors & Moving On Up

4|19|17   |   4:25   |   (0) comments


Vodafone America's Head of Operations Kimberly Eubank breaks down the difference between a sponsor and a mentor and shares why both made a big difference in her career.
LRTV Custom TV
NYC Auto Show: Are We Smart Yet?

4|18|17   |     |   (0) comments


The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
LRTV Huawei Video Resource Center
The Impact of Video

4|18|17   |     |   (0) comments


David Mercer from Strategy Analytics discusses the impact of video on current strategies.
LRTV Custom TV
Pardeep Kohli Discusses Network Transformation & the Market Opportunity for the 'New' Mavenir Systems

4|13|17   |     |   (0) comments


In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
Women in Comms Introduction Videos
Tech Maverick Shares Her Tips for Gender Inclusivity

4|12|17   |   7:28   |   (0) comments


Wendy Hall Bohling, a corporate escapee, author and gender exclusivity consultant, tells her story of sexism, bias and progress along the road to gender equality in the workforce.
LRTV Huawei Video Resource Center
Huawei at MWC 2017

4|11|17   |     |   (0) comments


At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
LRTV Custom TV
China Telecom NFV Infrastructure on RSD

4|6|17   |     |   (0) comments


Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom, for a discussion of what NFV brings.
LRTV Custom TV
Nokia's IMPACT Software Demo

4|6|17   |     |   (0) comments


Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Brazos Hall - Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Surprise! AT&T Markets 4G Advances as '5G Evolution'
Dan Jones, Mobile Editor, 4/25/2017
Did Verizon Outbid AT&T for Straight Path?
Dan Jones, Mobile Editor, 4/25/2017
First Year TIPs the Scale Toward Success
Denise Culver, 4/24/2017
Ericsson's Q1 Even Worse Than Feared
Iain Morris, News Editor, 4/25/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.