Light Reading
New service and new mobile clients based on Mirial acquisition position LifeSize to make HD video more widespread

LifeSize Reaches for Clouds, Mobile Devices

Carol Wilson
7/20/2011
50%
50%

LifeSize, the videoconferencing division of Logitech Ltd. , today entered two new markets for videoconferencing: Cloud-based services and mobile video.

Originally known for pushing HD videoconferencing prices down and linking desktops rather than conferencing rooms, LifeSize is now using Logitech's acquisition of Mirial, a company that built videoconferencing technology for a broad range of mobile devices including: iPhones; iPads; HTC EVO, Desire, Incredible, myTouch 4G, Sensation and ThunderBolt; Motorola Atrix and Xoom; Samsung Epic 4G, Galaxy S and Galaxy Tab as well as Google Nexus S and Dell Streak. (See Logitech Buys Mobile Video Company.)

LifeSize is also launching its cloud-based videoconferencing system, LifeSize Passport Connect, which offers encrypted HD video calling to LifeSize room videoconferencing systems and software-based videoconferencing clients on PCs or Macs. The service supports a nine-way conference bridge, accessible by subscribers and guests using click-to-call downloadable software, and priced on a pay-for-use basis. (See LifeSize Launches Cloud-Based Videoconferencing.)

"Companies who haven't adopted video, the reason often is that there are too many limitations as to where you have to be to do a video call," says Michael Helmbrecht, VP of product marketing.

Gartner analyst Scott Morrison expects an increase in videoconferencing of "two to three orders magnitude" which will then produce more demand for lower-cost connections to those endpoints that can be set up and taken down on the fly. The on-demand cloud approach would meet such fluctuations in demand and peak usage.

The challenge for LifeSize now may be to compete with the "good enough" video services that are even cheaper, Morrison says, such as Skype video. Businesses that get used to having on-demand video communications may decide to go with the total ubiquity and very low cost of that kind of service.

LifeSize also is announcing a new videoconferencing system, the LifeSize Passport Connect HD video system, designed specifically for use with a cloud video model, that includes an HD video camera and is priced at US$1,500 for the unit or $999 with a one-year subscription to the LifeSize Connections cloud service. Why this matters
Video equipment vendors have been pushing to make videoconferencing ubiquitous for years, but cost, complexity and interoperability have been stumbling blocks. LifeSize is taking a different approach from the Ciscos and Polycoms, and is selling its service through third parties, including telecom service providers. A service provider who wants to get quickly into offering videoconferencing to enterprises and SMBs can resell the LifeSize cloud offering and gear with less of an investment in manpower and expertise.

Analyst Morrison cautions, however, that margins may be squeezed and earning profit for both LifeSize and a reseller could be difficult.

For more



— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV – Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business – Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Is Windstream Boldly Setting a New Trend?
Carol Wilson, Editor-at-large, 7/29/2014
Facebook: 30% of Users Are Mobile-Only
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/24/2014
U-verse Growth Slips But Still Strong
Alan Breznick, Cable/Video Practice Leader, 7/24/2014
Nokia Holds Steady in Q2, Raises Outlook
Ray Le Maistre, Editor-in-chief, 7/24/2014
Verizon Applies 3G Throttling Policy to LTE
Sarah Reedy, Senior Editor, 7/25/2014
Like Us on Facebook
Twitter Feed