Ericsson Launches New Media Management Services
STOCKHOLM -- As part of a drive to offer an evolved services portfolio to broadcasters, Ericsson (NASDAQ:ERIC) will present its new media management services at IBC 2013 (1.D61). The managed services are set to advance broadcasters’ content preparation and playout capabilities and ensure efficient delivery of content to internet and mobile media devices in today’s fast evolving TV Anywhere environment.
"With today’s massive growth in global media consumption, broadcasters and media organizations have to process much higher quantities of media in an increasing number of formats if they want to reach their audiences on any screen and any device," said Thorsten Sauer, Head of Broadcast Services, Business Unit Global Services, at Ericsson. "Our new media management services ease that complexity by offering a one-stop solution for the unified preparation and delivery of content. They guarantee that broadcasters and media organizations have the flexibility and scalability they need so they can better focus on their brand, their content, and on delivering a quality viewing experience to their customers."
Ericsson’s media management services comprise two new solutions – Managed Media Preparation and Managed Media Internet Delivery. Together, the two services enable a unique, end-to-end solution allowing broadcasters to deliver content easily and seamlessly to their audiences anytime, anywhere. Importantly, they allow broadcasters to bypass the challenges associated with technology delivery in today’s near-universal multi-screen environment.
Ericsson AB (Nasdaq: ERIC)