PLANO, Texas -- FourthWall Media™, the media company driving a creative revolution in interactive TV, announced today a solution to bring safe and easy payments to TV. In an agreement with PayPal, a worldwide leader in online payments, FourthWall’s solution will make it possible for cable operators to deploy applications on their EBIF platforms to allow for consumers to access their digital wallet for T-commerce payment.

Together with PayPal, FourthWall Media delivers a powerful intersection of entertainment and commerce, with the potential to produce an industry-wide scalable T-commerce solution for cable. FourthWall’s TV Buy Button combines a wealth of interactive TV (ITV) experiences, ranging from in-depth set-top box platform technology to numerous programming and advertising widgets, in broad deployment. FourthWall Media’s TV Buy Button is powered by PayPal X, which provides developers the tools needed to change the future of payments. The marriage of television viewers and online payments through FourthWall Media and PayPal means access to the $30 trillion global payments market and significant revenue growth opportunities for all those in the TV delivery value chain.

“FourthWall Media has deployed applications like eBay on TV, Yellow Pages on TV, and Ad Widgets® that run on our EBIF platform. These applications and others will benefit enormously from having an integrated TV Buy Button,” said Tim Peters, FourthWall CEO. “Programmers and cable distributors can find new and exciting ways to generate revenue. Imagine someday watching your favorite basketball team and being able to instantly purchase a Mavericks jersey with the simple push of a button on your existing remote. PayPal is one of the world’s favorite forms of payment online and we have partnered with them to connect TV viewers with advertisers through this most popular digital payment method.”

FourthWall Media Inc.