& cplSiteName &

Ensequence Connects With Sony TVs

Light Reading
LR Cable News Wire Feed
Light Reading
12/4/2012
50%
50%

NEW YORK -- Ensequence and Sony Electronics reached a multi-year deal to embed Ensequence's platform software on all Sony Connected TVs. The collaboration offers advertisers and programmers an easier, more scalable way to engage viewers directly with TV ads and shows, transforming passive viewing into active participation. Ensequence's advertising enhancements include clickable banners, landing pages, product request forms, coupons and surveys. TV show capabilities include polls, trivia games, photo galleries, location-based check-in, social status updates and more. Beginning in the first quarter of 2013, all new Sony TVs will ship with Ensequence platform software. In addition, the software will be available for Sony 2011-12 model Connected TVs through software updates.

The partnership between Ensequence and Sony makes it easier than ever to enhance TV programming and advertising with immersive and actionable content. Advertisers and programmers can add their branding and content to customize the Ensequence platform, which takes care of deploying, tracking and managing it. Audiences see promotional "bugs" on their screens that they click to launch content related to the ad or show they are watching.

Connected TV penetration is forecast to grow substantially, reaching 70 percent of total TV shipments during 2016 according to IMS Research. Ensequence research shows that adding interactivity to TV increases programming ratings by up to 20 percent, brand recall by as much as 50 percent and intent to purchase by up to 40 percent. In addition, viewer interaction and repeat visit rates exceed 30 percent and 50 percent respectively. With the Sony partnership, Ensequence is poised to deliver advanced products for television across multiple platforms, including connected TVs, to help advertisers and programmers reach a critical mass of viewers with interactive content.

Ensequence Inc.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
Flash Poll
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Could 5G Have Found Its Glass Ceiling?
Dan Jones, Mobile Editor, 9/20/2017
1 Million Pirate Set-Top Boxes Sold in the UK
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 9/20/2017
Why Amazon May Be Cable's Biggest Threat
Mari Silbey, Senior Editor, Cable/Video, 9/22/2017
Comcast Shuts Down OTT Again
Mari Silbey, Senior Editor, Cable/Video, 9/19/2017
Charter Has a Secret TV App for Colleges
Mari Silbey, Senior Editor, Cable/Video, 9/20/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed