Light Reading

Comcast Cozies Up to PayPal

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
6/12/2012
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) and PayPal are exploring ways to let customers pay for products directly via the television and other devices as the operator looks to generate more revenue from its interactive advertising platform.

Comcast EVP and CTO Tony Werner announced the partnership at this week's The TV of Tomorrow Show in San Francisco, and noted on the company's blog that Comcast sees TV-based commerce as "a natural extension of our advanced advertising products."

He wrote that discussions are at the "very early stages" and did not say when or how Comcast intends to begin supporting PayPal. X1, Comcast's new video platform that will first launch in Boston, has IP capabilities, so it would be a logical candidate for PayPay integration. Comcast already uses the Enhanced TV Binary Interchange Format (EBIF), an interactive apps platform that can run on any class of digital cable set-top, to support HSN's "Shop By Remote" product. (See Comcast's X1 Video Platform Lands First in Boston and HSN’s 'T-Commerce' App Gains Traction.)

And Comcast is just part of PayPal's new, ambitious plan for the TV world. Also on Tuesday, PayPal struck a deal with TiVo Inc. (Nasdaq: TIVO) that will let viewers buy products being advertised in 30-second spots. TiVo said the capability will be launched this fall and will be available to some of its cable operator partners, including RCN Corp. and Suddenlink Communications .

And expect more of this sort of thing from PayPal. Former Canoe Ventures LLC CTO Arthur Orduña confirmed a Multichannel News report that he has joined PayPal. Orduña told Light Reading Cable via email that he came on board last week as a full-time consultant focused on helping PayPal "develop relationships with MSOs and other TV ecosystem players."



Why this matters
The cable industry has been hyping the idea of letting customers buy products with the click of a remote for many years -- once, the most oft-cited example was enabling TV viewers buy the sweater that Jennifer Aniston was wearing on an episode of Friends. Yes, it's been that long.

The hype certainly appears to have returned, but cable now has an interactive platform to back it up and, apparently, the motivation, as it seeks out new ways to bring in more ad dollars to offset what it's been losing to other sources, such as over-the-top video.

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:30:27 PM
re: Comcast Cozies Up to PayPal


Only natural that a company (PayPal) that began through the merger back in 2000 of Confinity and X.com should now be collaborating with another company that flies the Xfinity flag. Probably worth remembering that PayPal is part of the eBay empire. And doesn't appear to have much competition. Anway, some of its fees were so high last time I looked into using their services that I declined.

craigleddy
50%
50%
craigleddy,
User Rank: Blogger
12/5/2012 | 5:30:19 PM
re: Comcast Cozies Up to PayPal


Now that Arthur Orduna is helping PayPal, it should help them break down barriers to doing business with MSOs. PayPal has been circling the ITV space for a while, but it hasn't gained traction.


As a consumer I agree about PayPal's fees though. They do take a healthy cut of the action. 


 

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (1) comment


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
Verizon Hums a Driving Tune
Sarah Thomas, Editorial Operations Director, 8/26/2015
Gogo Approved to Speed Up In-Flight WiFi
Sarah Thomas, Editorial Operations Director, 8/24/2015
Could Market Volatility Hurt Tech IPOs?
Dan Jones, Mobile Editor, 8/24/2015
Sprint's Claure: '3 to 5 Years' to Turnaround
Dan Jones, Mobile Editor, 8/25/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about data center, cloud and the impact of virtualization in the coming years.
Cats with Phones
Cats Are a Smartphone's Best Friend Click Here
Whoever said cats didn't live to please their humans?