& cplSiteName &

Comcast Cozies Up to PayPal

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
6/12/2012
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) and PayPal are exploring ways to let customers pay for products directly via the television and other devices as the operator looks to generate more revenue from its interactive advertising platform.

Comcast EVP and CTO Tony Werner announced the partnership at this week's The TV of Tomorrow Show in San Francisco, and noted on the company's blog that Comcast sees TV-based commerce as "a natural extension of our advanced advertising products."

He wrote that discussions are at the "very early stages" and did not say when or how Comcast intends to begin supporting PayPal. X1, Comcast's new video platform that will first launch in Boston, has IP capabilities, so it would be a logical candidate for PayPay integration. Comcast already uses the Enhanced TV Binary Interchange Format (EBIF), an interactive apps platform that can run on any class of digital cable set-top, to support HSN's "Shop By Remote" product. (See Comcast's X1 Video Platform Lands First in Boston and HSN’s 'T-Commerce' App Gains Traction.)

And Comcast is just part of PayPal's new, ambitious plan for the TV world. Also on Tuesday, PayPal struck a deal with TiVo Inc. (Nasdaq: TIVO) that will let viewers buy products being advertised in 30-second spots. TiVo said the capability will be launched this fall and will be available to some of its cable operator partners, including RCN Corp. and Suddenlink Communications .

And expect more of this sort of thing from PayPal. Former Canoe Ventures LLC CTO Arthur Orduña confirmed a Multichannel News report that he has joined PayPal. Orduña told Light Reading Cable via email that he came on board last week as a full-time consultant focused on helping PayPal "develop relationships with MSOs and other TV ecosystem players."



Why this matters
The cable industry has been hyping the idea of letting customers buy products with the click of a remote for many years -- once, the most oft-cited example was enabling TV viewers buy the sweater that Jennifer Aniston was wearing on an episode of Friends. Yes, it's been that long.

The hype certainly appears to have returned, but cable now has an interactive platform to back it up and, apparently, the motivation, as it seeks out new ways to bring in more ad dollars to offset what it's been losing to other sources, such as over-the-top video.

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:30:27 PM
re: Comcast Cozies Up to PayPal


Only natural that a company (PayPal) that began through the merger back in 2000 of Confinity and X.com should now be collaborating with another company that flies the Xfinity flag. Probably worth remembering that PayPal is part of the eBay empire. And doesn't appear to have much competition. Anway, some of its fees were so high last time I looked into using their services that I declined.

craigleddy
50%
50%
craigleddy,
User Rank: Blogger
12/5/2012 | 5:30:19 PM
re: Comcast Cozies Up to PayPal


Now that Arthur Orduna is helping PayPal, it should help them break down barriers to doing business with MSOs. PayPal has been circling the ITV space for a while, but it hasn't gained traction.


As a consumer I agree about PayPal's fees though. They do take a healthy cut of the action. 


 

Educational Resources
sponsor supplied content
Educational Resources Archive
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
UPCOMING COURSE SCHEDULE
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
Wednesday, October 19, 1:00PM EDT
Securing a Virtual World
Rita Marty, Executive Director, Mobility and Cloud Security, Chief Security Office, AT&T
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
CenturyLink: SDN/NFV Pose New Interconnection Possibilities

9|28|16   |   04:37   |   (0) comments


Network operators should develop new APIs and business processes for reselling virtual assets to each other, says CenturyLink's Bill Walker. That will enable them to build digital business portfolios that help them avoid becoming commodity transport providers.
LRTV Interviews
Level 3: Overcoming Terror of Being Supplier, Integrator & Developer

9|28|16   |     |   (0) comments


At Light Reading's NFV & Carrier SDN event in Denver, Travis Ewert of Level 3 Communications said there is terror in becoming supplier, integrator and developer, but it can be overcome and be cost effective.
LRTV Custom TV
Introducing IoT World News

9|27|16   |   01:43   |   (0) comments


Self-driving cars, medical sensors, smart cities... and refrigerators. In order to address the huge scope of IoT, KNect365 has created a unique online community that will help businesses to understand and monetize the opportunities that live within the IoT market. We look forward to welcoming you to IoT World News -- your gateway to a better connected future.
LRTV Interviews
AT&T: Re-usable Functions Next NFV Key

9|27|16   |   06:03   |   (0) comments


The next generation of NFV has to break functions down into re-usable software chunks, making everything much more cloud-like.
LRTV Interviews
Masergy on Security: Attackers Gaining Upper Hand

9|27|16   |   5:10   |   (2) comments


At Light Reading's NFV & Carrier SDN event in Denver, Ray Watson, vice president of Global Technology at Masergy, says that because of the growth in virtualization, the threat landscape is shifting in favor of the attackers. As a result, service providers need to think beyond just defending the perimeter and take a more holistic approach to security.
LRTV Interviews
Verizon Takes Next Step on Biz Virtualization Journey

9|26|16   |   4:38   |   (2) comments


At September's NFV & Carrier SDN event in Denver, Light Reading sat down with Victoria Lonker, director of Product and New Business Innovation at Verizon, to chat about where the carrier is with delivering virtualized services to business customers.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (1) comment


More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Verizon CFO: Eat Our (Fixed) 5G Dust!
Dan Jones, Mobile Editor, 9/22/2016
WiCipedia: The Women Helping Women Edition
Eryn Leavens, Special Features & Copy Editor, 9/23/2016
Eurobites: Telefónica Taps Juniper for Network Security
Paul Rainford, Assistant Editor, Europe, 9/26/2016
Open Source Getting on My Nerves
Carol Wilson, Editor-at-large, 9/26/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
There's Nothing Like Missing a Full Minute of Pokémon Go Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.