& cplSiteName &

Equinix Offers Optimization Options

Carol Wilson
3/5/2014
50%
50%

Equinix today launched a new kind of service, offering to help service providers and enterprises move more efficiently into cloud services by optimizing both their datacenter and wide area network (WAN) infrastructure in a way that is tailored to the specific customer. (See Equinix Launches Performance Hubs.)

The Equinix Inc. (Nasdaq: EQIX) Performance Hub combines datacenter hosting in the company's International Business Exchange (IBX) locations; network connectivity via Metro Ethernet links, MPLS-based virtual private networks, or an Internet service provider's network; network equipment, such as routers, firewalls, and load balancers; and dedicated connectivity to public cloud services including Amazon Web Services Inc. , Microsoft Windows Azure, and others.

While some Equinix customers today have the ability to combine these various assets effectively, many lack that sophistication, says Ryan Mallory, director of global solutions architects for Equinix. By providing assistance with optimizing their datacenter and WAN infrastructure, Equinix can help those customers grow and expand into new markets more easily.

"It's taking what we are doing now for some customers and putting a solid shape to it, to help a broader sub-segment of the customer base," Mallory says.

That base can include service providers as well, although it seems primarily aimed at enterprises and small-to-midsized businesses that are looking to expand.

The Performance Hub approach optimizes the infrastructure to create performance improvements and reduced jitter/latency as well, even improving the way cloud-based applications perform. Some of that is done by collapsing the infrastructure within the datacenter to be more efficient, but Equinix is also looking at adding functionality at the network's edge.

For some enterprise customers, the re-engineering mastermind by Equinix will enable them to reduce the cost of WAN infrastructure and re-negotiate their current WAN deals.

Equinix has actually been offering these services for some time now, Mallory says, but has finally decided to formalize the offer and give them a name.

— Carol Wilson, Editor-at-Large, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
3/6/2014 | 12:20:40 PM
Cloud
Given the importance now of connecting into third party providers, this would seem to be a valuable service. Organizations are increasingly reliant on Amazon and Azure as platforms. I think that there is some trepidation out there that performance could become an issue.

Equinix clearly sees that problem and is filling that need. 
C Chappell
50%
50%
C Chappell,
User Rank: Blogger
3/6/2014 | 5:45:27 AM
Re: Equinix
We're going to see more of this matching enterprise application requirements to the appropriate form of connectivity - Orange Business Services does this too in a packaged way. This is a first step in  the evolution to an application-driven network.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/6/2014 | 12:30:06 AM
Can't lose
Looks like a great service. Enterprises require rock-solid WAN connections to cloud apps; if Equinix can provide that service in an easy package, it's likely to be a winner.
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 30, 2017, The Westin Times Square
December 5-7, 2017, The Intercontinental Prague
March 20-22, 2018, Denver Marriott Tech Center
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
When Will 6G Arrive? Hopefully Never, Says BT's McRae
Iain Morris, News Editor, 11/21/2017
Let's Talk About 5G Efficiency, Not Wacky Services
Iain Morris, News Editor, 11/21/2017
Top 5 Tech Turkeys 2017
Dan Jones, Mobile Editor, 11/22/2017
Wireless Could Arrive Soon in NYC Subway Tunnels
Dan Jones, Mobile Editor, 11/20/2017
AT&T's Lurie Leaps to Synchronoss as New CEO
Dan Jones, Mobile Editor, 11/17/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives