Light Reading
New Equinix Cloud Exchange will link hundreds of network providers to hundreds of cloud providers via high-speed private links.

Equinix Brings Exchange Model to Cloud

Carol Wilson
4/30/2014
50%
50%

Equinix is bringing its exchange business model and expertise to the cloud market, announcing Wednesday the Equinix Cloud Exchange, which will allow direct, on-demand access to multiple clouds and networks in 13 of its locations around the globe.

The announcement is just the latest indication of how fast the cloud is moving away from pure Internet connections to a hybrid and private-network world. (See Equinix Announces Cloud Exchange.)

Equinix Inc. (Nasdaq: EQIX) has already been active in the cloud market, offering direct connections to Microsoft's Azure cloud and Amazon Web Services, as well as private network links to Verizon Terremark's cloud services. However, the Equinix Cloud Exchange is a more ambitious move, which ties Equinix International Business Exchange (IBX) data centers more tightly into the global cloud ecosystem. (See Equinix, Microsoft Team on Azure Connection and Verizon Connects Cloud With On-Demand WAN.)

For cloud service providers, tying into the Equinix Cloud Exchange enables them to reach across multiple network service providers to enterprises and cloud consumers, as well as managed service providers and systems integrators, making use of large-scale, high-bandwidth, and highly redundant connections, says Sean Iraca, director of cloud and content at Equinix.

"They can access all of that across a single infrastructure, which would allow virtual management through a single portal," Iraca says. "It allows them to run private VLANs [virtual local area networks], all through a single portal and extend their reach globally across multiple network service providers, delivering the same customer experience."

Network service providers benefit by being able to leverage the Equinix API to get dynamic bandwidth-on-demand connections into other networks, enabling scaling of networks that today requires significant development around portal integration, Iraca adds.

Enterprises benefit from being able to access cloud services over higher throughput; and the entire range of cloud users, including IT departments and systems integrators, can use the exchange for faster scaling of their cloud infrastructures in today's hybrid cloud environment.

The service is available in IBX data centers in Silicon Valley, New York, Washington, Toronto, Seattle, Los Angeles, Atlanta, Dallas, Chicago, London, Amsterdam, Frankfurt, and Paris, with six markets to come later this year. The IBX data centers in Silicon Valley, Washington, and London offer the direct connections to AWS and Microsoft Azure.

The last service-specific exchange Equinix launched -- an Ethernet Exchange for direct carrier-to-carrier Ethernet traffic -- did not attract carriers as expected, Iraca concedes, but neither did its competitors in that space. This exchange gets back to the Equinix roots of connecting many different networks and users, much like its original Internet exchange and its financial and advertising exchanges.

"If you look at the ecosystem within these facilities, it includes 750-plus networks and 450 cloud providers all within our facilities, so it is natural for us to start to alleviate that challenge or that burden around those services," says Iraca. "Leveraging this new cloud exchange, we are simplifying and lowering that barrier to entry for these respective parties."

Equinix is poised for the Cloud Exchange to take off, in terms of being able to scale up both its infrastructure and its staffing, according to Iraca. In addition, the company is already moving to standardize on the operations side, to enable support of multiple clouds without massive customization.

— Carol Wilson, Editor-at-Large, Light Reading

(11)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
5/1/2014 | 10:49:57 AM
Re: Question for you Carol...
Carol,

The Layer 3 VPN Model scaled up to two major data centers and hundreds of smaller locations.  Layer 3 is cheaper because there are no distance charges.  I would say it is the Layer 2 connection is more the choice and was only chosen because it was cheaper in the one specific case.

And yes, I agree completely that its not incidental - other than building expectations on the network greatly limits what you can do.  You then can't do things if you have specific network requirements and they are not available.  So the less you have specific network requirements, the better off you are and probably at a LOT lower cost.

seven

PS - Carol - those sites included spots in Mexico, Vietnam, Australia and South Africa.  Which is part of the problem as well...don't assume all sites are in G7 countries.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/1/2014 | 10:43:58 AM
Re: Question for you Carol...
Would the approach you took be able to scale up easily? What you are describing is using a private line connection to replace an Internet-based VPN because it made sense to do that in this instance. If you had to do a lot of these, would you make the decision on a case-by-case basis or choose to go all L2? 

I don't think in larger deployments the decision of how to network becomes incidental. 
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/1/2014 | 10:41:04 AM
Re: Hmmm
Sam,

There is some cross-over with what Cisco is doing, not in the sense of competition but in the sense that they are both trying to address the same challenge or problem or opportunity.

The need to connect clouds is a way that is secure, seamless and scalable -- sorry for all the cliches here, but this is what I keep hearing -- is very real. And doing that in a way that lets an enterprise keep control without overburdening IT management is a problem that a lot of folks are trying to address, each coming at it from their own angle. 

 

Carol
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
5/1/2014 | 10:04:52 AM
Re: Question for you Carol...
Okay Carol, let's talk about "Hybrid Cloud".  When you talk about that, I assume you mean...A Cloud Service (as I look at it) that includes both physical servers in a data center shared with virtual servers from a service provider (someone like Rackspace or Verizon or AWS or whomever).

Now, I think I ran the kind of Hybrid Cloud that you meant.  I had a Service that was accessed outside the corporate firewall (more than 1 box) by customers.  Inside the firewall, we generally used a L3 VPN using OpenVPN.  We connected one of the data centers to Corporate HQ over a more direct L2 Ethernet over SONET connection.  We had a backup that was a L3 Wireless Connection.  The L2 connection was simply there because it was lower cost than our previous L3 Connection.  We also had a customer service issue with the service provider of the L3 wireline connection.  So again, the private part of the network was incidental to what we were doing.

Somewhere here I think you have Hybrid Cloud, that combines both external and internal services.  One could treat those independently and connect them with a firewall.  Those can be implemented on the same type of infrastructure.  In fact, other than the side of the firewall the whole thing could be on the same type of infrastructure.  Private networking could be used to connect the internal services.  But again, that is like having picked up the Server Room that was on the premise and putting it into a remote data center (whether physical or virtual).

seven

 
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
4/30/2014 | 2:36:54 PM
Hmmm
Carol,

Is there any similarity here with what Cisco says it plans to do? I'm referring to Cisco's global Intercloud initiative unveiled just about a month ago.

 
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/30/2014 | 2:07:02 PM
Re: Question for you Carol...
I think you've got it!

From the beginning of the time I've covered The Cloud, there has been discussion of hybrid clouds, of private clouds, of public clouds.

So I've never seen "The Cloud" as one thing - but I understand the argument you make better now and I see that viewpoint. 
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
4/30/2014 | 1:39:23 PM
Re: Question for you Carol...
Carol,

Then it is not The Cloud.  It is a hosted solution running over a private network.  Private networks mean that it is not The Cloud.  Which is part of the problem here.  The definition of The Cloud was about delivering virtual services over a public infrastructure....which means private can not be a part of it.

The other thing that you have described is outsourcing the location of a IT room and has been going on in the disaster recovery world for decades.

Perhaps that is why we talk past each other.  

seven
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/30/2014 | 12:44:55 PM
Re: Question for you Carol...
Seven,

So you put all your apps and data in the cloud and the network becomes irrelevant? Hmm, I don't think so. 

Is the cloud availble from anywhere? Sure, if you want to be on the public Internet, but increasingly that is not where cloud connections live. 
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
4/30/2014 | 12:36:47 PM
Re: Question for you Carol...
Carol,

I guess you and I have a completely different view of what AWS does.  Take a look at this.

http://aws.amazon.com/architecture/

The whole point of the cloud is to make the network irrelevant.  Any IP access point is the same as any other.  The point is to build applications.  All of which has nothing to do with what goes on at a carrier.

seven

 
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/30/2014 | 12:26:32 PM
Re: Question for you Carol...
Most of the carrier cloud companies I'm talking to have developed capabilities beyond what AWS does and are also offering professional services for their enterprise customers or packages for SMBs. There is also the push to develop apps as a service, and to integrate network services and cloud. 

I know you are a skeptic where carrier cloud is concerned - I don't know that I have any new words of wisdom to share on that front. I do think Equinix is potentially leveling the playing field. 
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Comcast Launches 4K Streaming Service
Alan Breznick, Cable/Video Practice Leader, 12/18/2014
US Carriers, You're Going to Cuba!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/18/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Webinar Archive