& cplSiteName &

Cox Bets on Smart Homes in Vegas

Mari Silbey
4/17/2014
50%
50%

Entering its seventh market with smart home services, Cox has expanded into Las Vegas with offerings for home security and home automation.

The Cox Communications Inc. Home Security package, which relies on technology from Icontrol Networks Inc. , includes professional security monitoring, remote access to the home system, mobile alerts, and options for deploying sensors, video cameras, and automation tools for adjusting thermostats, lights, and other small appliances. Cox first rolled out smart home services in Arizona three years ago. Additional markets with access today include California, Oklahoma, New England, Ohio, and Virginia.

Among the broadband and TV industry's many priorities, smart home services continue to gain attention as providers look for new ways to generate revenue from their existing infrastructure. Verizon Communications Inc. (NYSE: VZ), which briefly exited the market, appears to be returning this year. AT&T Inc. (NYSE: T) had already launched its Digital Life offering in more than 50 markets by the end of 2013. And Comcast Corp. (Nasdaq: CMCSA, CMCSK) expanded the feature set for its Xfinity Home services last summer when it introduced the EcoSaver solution and a home-automation-only package called Xfinity Home Control. (See AT&T Continues Smart Home Push.)

It's not clear how much new revenue smart home services are bringing in for providers just yet. However, Comcast did note last June that 41% of its customers buying its home services were brand new subscribers. Strategy Analytics Inc. has predicted that the market for smart home systems and services will top $30 billion by 2018. (See Comcast Turns Homes Into Hotspots.)

Cox, meanwhile, plans to continue its smart home services expansion in 2014. Kristine Faulkner, vice president and general manager of Cox Home Security and Smart Home, is reportedly planning additional market launches this year as well as a "roadmap of advanced services to scale the Smart Home portfolio."

— Mari Silbey, special to Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
4/21/2014 | 10:47:52 AM
Re: the winning formula
Cox is probably betting on winning in the smart home markets by getting customers used to the brand. Once you've bought a Cox product, you're likely to continue and add even more services at later dates. The entry into the smart home market will eventually be pretty profitable for whomever locks up the early customers.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
4/19/2014 | 2:41:31 AM
the winning formula
Smart Homes & Connected Home is the market where operators have entered, tried to own, stepped back, exited and re-entered. No operator has invented the winning formula yet. I look forward to see how Cox overcomes the odds in "its new casino" in Vegas.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:29:33 PM
Re: Promising
smkinoshita - Has this technology proven popular in Canada?
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:28:49 PM
Re: Promising
brookseven - This may be a case of consumers needing to catch up with technology. 

Do you think Cox will be able to succeed with this in Las Vegas? Anecdotally, I've been told by a friend who lives in Vegas that broadband speeds are horrible outside downtown. 
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 9:24:07 AM
Re: Promising
Curiously many of these ISPs have now been offering home security services for a long time, but they're never willing to bust out subscription numbers, which generally tells you all you need to know about how these pitches are going. It's a pretty niche audience they're targeting in the first place, but many in that niche realize they can install most of the home automation (and in some instances sercurity) services themselves for much less money.

Personally, I'm working on getting fewer services from my cable company, not more. Who in the age of bi-annual TV rate hikes can afford this stuff? And if you can afford good home security, why aren't you using a better company actually dedicated to home security?
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
4/17/2014 | 10:38:39 PM
Re: Promising
Usually Canada lags for technology like this, but Rogers Communications has been offering similar home security and monitoring packages for awhile now.  If we alreayd have something like that then it sounds like this Vegas Bet is a smart one for Cox.
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
4/17/2014 | 3:26:03 PM
Re: Promising
Mitch,

Carriers have been after that for a long time with no success.  I think Ameritech did the first trial baloon before it was acquired.  

seven

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:47:20 PM
Promising
Home automation is a promising source of new revenue for carriers. Home security in particular can be a benefit -- it's great to be able to look in on your home while you're away, to see what's going on. 

And thermostat controls will be welcome during those blistering hot Las Vegas summers -- get that air conditioning cranking before returning home in 100+-degree weather. 
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.