& cplSiteName &

Cox Bets on Smart Homes in Vegas

Mari Silbey
4/17/2014
50%
50%

Entering its seventh market with smart home services, Cox has expanded into Las Vegas with offerings for home security and home automation.

The Cox Communications Inc. Home Security package, which relies on technology from Icontrol Networks Inc. , includes professional security monitoring, remote access to the home system, mobile alerts, and options for deploying sensors, video cameras, and automation tools for adjusting thermostats, lights, and other small appliances. Cox first rolled out smart home services in Arizona three years ago. Additional markets with access today include California, Oklahoma, New England, Ohio, and Virginia.

Among the broadband and TV industry's many priorities, smart home services continue to gain attention as providers look for new ways to generate revenue from their existing infrastructure. Verizon Communications Inc. (NYSE: VZ), which briefly exited the market, appears to be returning this year. AT&T Inc. (NYSE: T) had already launched its Digital Life offering in more than 50 markets by the end of 2013. And Comcast Corp. (Nasdaq: CMCSA, CMCSK) expanded the feature set for its Xfinity Home services last summer when it introduced the EcoSaver solution and a home-automation-only package called Xfinity Home Control. (See AT&T Continues Smart Home Push.)

It's not clear how much new revenue smart home services are bringing in for providers just yet. However, Comcast did note last June that 41% of its customers buying its home services were brand new subscribers. Strategy Analytics Inc. has predicted that the market for smart home systems and services will top $30 billion by 2018. (See Comcast Turns Homes Into Hotspots.)

Cox, meanwhile, plans to continue its smart home services expansion in 2014. Kristine Faulkner, vice president and general manager of Cox Home Security and Smart Home, is reportedly planning additional market launches this year as well as a "roadmap of advanced services to scale the Smart Home portfolio."

— Mari Silbey, special to Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
4/21/2014 | 10:47:52 AM
Re: the winning formula
Cox is probably betting on winning in the smart home markets by getting customers used to the brand. Once you've bought a Cox product, you're likely to continue and add even more services at later dates. The entry into the smart home market will eventually be pretty profitable for whomever locks up the early customers.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
4/19/2014 | 2:41:31 AM
the winning formula
Smart Homes & Connected Home is the market where operators have entered, tried to own, stepped back, exited and re-entered. No operator has invented the winning formula yet. I look forward to see how Cox overcomes the odds in "its new casino" in Vegas.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:29:33 PM
Re: Promising
smkinoshita - Has this technology proven popular in Canada?
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:28:49 PM
Re: Promising
brookseven - This may be a case of consumers needing to catch up with technology. 

Do you think Cox will be able to succeed with this in Las Vegas? Anecdotally, I've been told by a friend who lives in Vegas that broadband speeds are horrible outside downtown. 
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 9:24:07 AM
Re: Promising
Curiously many of these ISPs have now been offering home security services for a long time, but they're never willing to bust out subscription numbers, which generally tells you all you need to know about how these pitches are going. It's a pretty niche audience they're targeting in the first place, but many in that niche realize they can install most of the home automation (and in some instances sercurity) services themselves for much less money.

Personally, I'm working on getting fewer services from my cable company, not more. Who in the age of bi-annual TV rate hikes can afford this stuff? And if you can afford good home security, why aren't you using a better company actually dedicated to home security?
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
4/17/2014 | 10:38:39 PM
Re: Promising
Usually Canada lags for technology like this, but Rogers Communications has been offering similar home security and monitoring packages for awhile now.  If we alreayd have something like that then it sounds like this Vegas Bet is a smart one for Cox.
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
4/17/2014 | 3:26:03 PM
Re: Promising
Mitch,

Carriers have been after that for a long time with no success.  I think Ameritech did the first trial baloon before it was acquired.  

seven

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:47:20 PM
Promising
Home automation is a promising source of new revenue for carriers. Home security in particular can be a benefit -- it's great to be able to look in on your home while you're away, to see what's going on. 

And thermostat controls will be welcome during those blistering hot Las Vegas summers -- get that air conditioning cranking before returning home in 100+-degree weather. 
Light Readingís Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
LIVE NOW!
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
UPCOMING COURSE SCHEDULE
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (1) comment


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
LRTV Custom TV
Drivers & Potential of NGP

11|11|16   |     |   (0) comments


ETSI has created an Industry Specification Group to work on Next Generation Protocols (NGP ISG), looking at evolving communications and networking protocols to provide the scale, security, mobility and ease of deployment required for the connected society of the 21st century. The NGP ISG will identify the requirements for next generation protocols and network ...
LRTV Custom TV
Huawei IP 2020 for Future Networks

11|11|16   |     |   (0) comments


Future Networks should satisfy many requirements such as high throughput, extremely low latency, flexible mobility, intrinsic security, networking automation, and so forth. The Chief Architect of Huawei Future Networks addresses a holistic solution, i.e., IP 2020, to achieve these requirements for various future life scenarios (e.g., autonomous driving, tactile ...
LRTV Custom TV
Digital Object Architecture

11|11|16   |     |   (0) comments


Digital Object Architecture provides a basic information infrastructure that can facilitate interoperability between or among different systems, processes, and other information resources, including different identity management systems. Digital objects are networked objects that are named by digital object identifiers and instantiated by an infrastructure service ...
LRTV Custom TV
BT's Openreach Has High Hopes for Long-Reach VDSL

11|11|16   |   06:04   |   (0) comments


Peter Bell, Network Portfolio CIO at BT's access business Openreach, talks about the operator's trial of a new broadband access technology called Long Reach VDSL.
Upcoming Live Events
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
AT&T Debuts DirecTV Now on New Video Platform
Mari Silbey, Senior Editor, Cable/Video, 11/28/2016
Apple Seeds 5G? Seeks 'Multi-Gigabit' Chip Designer
Dan Jones, Mobile Editor, 11/30/2016
Altice Plans FTTH for Entire US Footprint
Iain Morris, News Editor, 11/30/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Samsung Bows to Investors, Considers Revamp
Iain Morris, News Editor, 11/29/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.