& cplSiteName &

Cox Bets on Smart Homes in Vegas

Mari Silbey
4/17/2014
50%
50%

Entering its seventh market with smart home services, Cox has expanded into Las Vegas with offerings for home security and home automation.

The Cox Communications Inc. Home Security package, which relies on technology from Icontrol Networks Inc. , includes professional security monitoring, remote access to the home system, mobile alerts, and options for deploying sensors, video cameras, and automation tools for adjusting thermostats, lights, and other small appliances. Cox first rolled out smart home services in Arizona three years ago. Additional markets with access today include California, Oklahoma, New England, Ohio, and Virginia.

Among the broadband and TV industry's many priorities, smart home services continue to gain attention as providers look for new ways to generate revenue from their existing infrastructure. Verizon Communications Inc. (NYSE: VZ), which briefly exited the market, appears to be returning this year. AT&T Inc. (NYSE: T) had already launched its Digital Life offering in more than 50 markets by the end of 2013. And Comcast Corp. (Nasdaq: CMCSA, CMCSK) expanded the feature set for its Xfinity Home services last summer when it introduced the EcoSaver solution and a home-automation-only package called Xfinity Home Control. (See AT&T Continues Smart Home Push.)

It's not clear how much new revenue smart home services are bringing in for providers just yet. However, Comcast did note last June that 41% of its customers buying its home services were brand new subscribers. Strategy Analytics Inc. has predicted that the market for smart home systems and services will top $30 billion by 2018. (See Comcast Turns Homes Into Hotspots.)

Cox, meanwhile, plans to continue its smart home services expansion in 2014. Kristine Faulkner, vice president and general manager of Cox Home Security and Smart Home, is reportedly planning additional market launches this year as well as a "roadmap of advanced services to scale the Smart Home portfolio."

— Mari Silbey, special to Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
4/21/2014 | 10:47:52 AM
Re: the winning formula
Cox is probably betting on winning in the smart home markets by getting customers used to the brand. Once you've bought a Cox product, you're likely to continue and add even more services at later dates. The entry into the smart home market will eventually be pretty profitable for whomever locks up the early customers.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
4/19/2014 | 2:41:31 AM
the winning formula
Smart Homes & Connected Home is the market where operators have entered, tried to own, stepped back, exited and re-entered. No operator has invented the winning formula yet. I look forward to see how Cox overcomes the odds in "its new casino" in Vegas.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:29:33 PM
Re: Promising
smkinoshita - Has this technology proven popular in Canada?
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:28:49 PM
Re: Promising
brookseven - This may be a case of consumers needing to catch up with technology. 

Do you think Cox will be able to succeed with this in Las Vegas? Anecdotally, I've been told by a friend who lives in Vegas that broadband speeds are horrible outside downtown. 
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 9:24:07 AM
Re: Promising
Curiously many of these ISPs have now been offering home security services for a long time, but they're never willing to bust out subscription numbers, which generally tells you all you need to know about how these pitches are going. It's a pretty niche audience they're targeting in the first place, but many in that niche realize they can install most of the home automation (and in some instances sercurity) services themselves for much less money.

Personally, I'm working on getting fewer services from my cable company, not more. Who in the age of bi-annual TV rate hikes can afford this stuff? And if you can afford good home security, why aren't you using a better company actually dedicated to home security?
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
4/17/2014 | 10:38:39 PM
Re: Promising
Usually Canada lags for technology like this, but Rogers Communications has been offering similar home security and monitoring packages for awhile now.  If we alreayd have something like that then it sounds like this Vegas Bet is a smart one for Cox.
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
4/17/2014 | 3:26:03 PM
Re: Promising
Mitch,

Carriers have been after that for a long time with no success.  I think Ameritech did the first trial baloon before it was acquired.  

seven

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:47:20 PM
Promising
Home automation is a promising source of new revenue for carriers. Home security in particular can be a benefit -- it's great to be able to look in on your home while you're away, to see what's going on. 

And thermostat controls will be welcome during those blistering hot Las Vegas summers -- get that air conditioning cranking before returning home in 100+-degree weather. 
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (1) comment


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
LRTV Custom TV
Mastercard: Payment From Every Device

3|21|17   |   5:55   |   (0) comments


A world where everything and everyone is connected creates new points of interaction for commerce. These digital experiences cannot be developed in isolation and instead require an ecosystem to drive mass consumer and enterprise adoption and create better consumer engagement. Predicting when that growth will happen is difficult, but always keeping the end user in ...
LRTV Interviews
InterDigital's Role in the 5G, IoT Era

3|21|17   |   05:47   |   (0) comments


Alan Carlton, managing director and VP for Europe at InterDigital, talks about the company's role in 5G projects in Europe and the prospects for the company in the IoT market.
LRTV Interviews
Lessons Learned From Digital Transformation

3|21|17   |   05:51   |   (0) comments


Ravi Palepu, global head of Telco Solutions at Virtusa, talks about some key takeaways from telco digital transformation experiences during the past couple of years.
Women in Comms Introduction Videos
NetNumber's CMO Shares Her Diversity Do's

3|21|17   |   3:19   |   (2) comments


The telecom industry is transforming the world, and diversity plays a critical role in driving the innovation behind it. NetNumber CMO Kim Gibbons shares why diversity and being authentic is a do amidst all the don'ts women in comms often hear.
LRTV Custom TV
Software-Driven Architecture for 5G & IOT

3|20|17   |   1:56   |   (0) comments


We present Heavy Reading's Jim Hodges's report from Mobile World Congress -- where operators and vendors are working to bring a variety of technologies together to make virtualization a reality in the era of 5G and IoT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: Italy First Pasta the Post for 5G
Paul Rainford, Assistant Editor, Europe, 3/17/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
5G Faces a Marathon, Not a Sprint
Iain Morris, News Editor, 3/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.