Light Reading
Cox expands smart home services into Las Vegas as broadband providers continue love affair with home security and automation.

Cox Bets on Smart Homes in Vegas

Mari Silbey
4/17/2014
50%
50%

Entering its seventh market with smart home services, Cox has expanded into Las Vegas with offerings for home security and home automation.

The Cox Communications Inc. Home Security package, which relies on technology from Icontrol Networks Inc. , includes professional security monitoring, remote access to the home system, mobile alerts, and options for deploying sensors, video cameras, and automation tools for adjusting thermostats, lights, and other small appliances. Cox first rolled out smart home services in Arizona three years ago. Additional markets with access today include California, Oklahoma, New England, Ohio, and Virginia.

Among the broadband and TV industry's many priorities, smart home services continue to gain attention as providers look for new ways to generate revenue from their existing infrastructure. Verizon Communications Inc. (NYSE: VZ), which briefly exited the market, appears to be returning this year. AT&T Inc. (NYSE: T) had already launched its Digital Life offering in more than 50 markets by the end of 2013. And Comcast Corp. (Nasdaq: CMCSA, CMCSK) expanded the feature set for its Xfinity Home services last summer when it introduced the EcoSaver solution and a home-automation-only package called Xfinity Home Control. (See AT&T Continues Smart Home Push.)

It's not clear how much new revenue smart home services are bringing in for providers just yet. However, Comcast did note last June that 41% of its customers buying its home services were brand new subscribers. Strategy Analytics Inc. has predicted that the market for smart home systems and services will top $30 billion by 2018. (See Comcast Turns Homes Into Hotspots.)

Cox, meanwhile, plans to continue its smart home services expansion in 2014. Kristine Faulkner, vice president and general manager of Cox Home Security and Smart Home, is reportedly planning additional market launches this year as well as a "roadmap of advanced services to scale the Smart Home portfolio."

— Mari Silbey, special to Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
4/21/2014 | 10:47:52 AM
Re: the winning formula
Cox is probably betting on winning in the smart home markets by getting customers used to the brand. Once you've bought a Cox product, you're likely to continue and add even more services at later dates. The entry into the smart home market will eventually be pretty profitable for whomever locks up the early customers.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
4/19/2014 | 2:41:31 AM
the winning formula
Smart Homes & Connected Home is the market where operators have entered, tried to own, stepped back, exited and re-entered. No operator has invented the winning formula yet. I look forward to see how Cox overcomes the odds in "its new casino" in Vegas.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:29:33 PM
Re: Promising
smkinoshita - Has this technology proven popular in Canada?
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/18/2014 | 4:28:49 PM
Re: Promising
brookseven - This may be a case of consumers needing to catch up with technology. 

Do you think Cox will be able to succeed with this in Las Vegas? Anecdotally, I've been told by a friend who lives in Vegas that broadband speeds are horrible outside downtown. 
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 9:24:07 AM
Re: Promising
Curiously many of these ISPs have now been offering home security services for a long time, but they're never willing to bust out subscription numbers, which generally tells you all you need to know about how these pitches are going. It's a pretty niche audience they're targeting in the first place, but many in that niche realize they can install most of the home automation (and in some instances sercurity) services themselves for much less money.

Personally, I'm working on getting fewer services from my cable company, not more. Who in the age of bi-annual TV rate hikes can afford this stuff? And if you can afford good home security, why aren't you using a better company actually dedicated to home security?
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
4/17/2014 | 10:38:39 PM
Re: Promising
Usually Canada lags for technology like this, but Rogers Communications has been offering similar home security and monitoring packages for awhile now.  If we alreayd have something like that then it sounds like this Vegas Bet is a smart one for Cox.
brookseven
50%
50%
brookseven,
User Rank: Light Sabre
4/17/2014 | 3:26:03 PM
Re: Promising
Mitch,

Carriers have been after that for a long time with no success.  I think Ameritech did the first trial baloon before it was acquired.  

seven

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:47:20 PM
Promising
Home automation is a promising source of new revenue for carriers. Home security in particular can be a benefit -- it's great to be able to look in on your home while you're away, to see what's going on. 

And thermostat controls will be welcome during those blistering hot Las Vegas summers -- get that air conditioning cranking before returning home in 100+-degree weather. 
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Interview With Rick Talbot, Principal Analyst, Current Analysis

10|31|14   |   2:12   |   (0) comments


At the NFV Open Cloud Forum 2014, Rick Talbot shared his positive feedback about the holistic and open approach that Huawei adopts for SDN and NFV. He also found the open sharing at the event valuable as it features different perspectives from Huawei experts, telecom operators, industry analysts as well as security experts.
LRTV Huawei Video Resource Center
Interview With David Snow, Principal Analyst, Current Analysis

10|31|14   |   2:24   |   (0) comments


David Snow talked about his understanding of Huawei and its SoftCOM strategy at the NFV Open Cloud Forum 2014, saying that Huawei's wide approach combining IT and CT expertise, introducing big data and analytics into solutions and contributing to the OpenStack community particularly resonate with him and make the company stand out in the industry.
LRTV Huawei Video Resource Center
Interview With Roz Roseboro, Senior Analyst, Heavy Reading

10|31|14   |   3:13   |   (0) comments


Roz Roseboro commented on Huawei's data center capabilities and NFV solutions at the NFV Open Cloud Forum 2014, saying that in addition to covering all three key domains of compute, storage and networking, the company also emphasizes the importance of management capabilities and professional services, which are essential in making NFV a reality.
LRTV Huawei Video Resource Center
Interview With Michael Howard, Co-founder & Principal Analyst, Infonetics Research

10|31|14   |   5:25   |   (0) comments


Michael Howard talked about SDN, NFV, and OpenStack adoption at Huawei's NFV Open Cloud Forum 2014. Particularly, he pointed out that Virtual Enterprise CPE is the top NFV use case that operators plan to invest in over 2014 and 2015 to deliver new enterprise services through virtualized functions.
LRTV Huawei Video Resource Center
Interview With Jerry Caron, Senior Vice President, Current Analysis

10|31|14   |   3:11   |   (0) comments


At Huawei's NFV Open Cloud Forum 2014, Jerry Caron from Current Analysis said that orchestration and management are key to realizing SDN and NFV for global carriers, and the approach that Huawei is taking, with its FusionSphere Cloud OS at the core, is in the right direction to address the challenges.
LRTV Documentaries
Broadband Battles

10|31|14   |   01:39   |   (0) comments


This year's Broadband World Forum featured a number of show floor battles focused on access gear, components and coffee.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (1) comment


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed