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Addition to Akamai’s Sola Vision portfolio performs dynamic insertion of targeted ads into video streams across Internet-connected devices

Akamai Launches Web TV Ad Service

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Light Reading
2/20/2013
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CAMBRIDGE, Mass. -- Akamai Technologies, Inc. (NASDAQ: AKAM), the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, today announced availability of Ad Integration Services. The newest offering in Akamai’s cloud-based Sola Vision suite of workflow, security, and connectivity solutions, Ad Integration Services is designed to simplify the insertion of individually-targeted advertising video content into video streams without the potential quality degradation inherent in a client-based approach. Ad Integration Services’ in-network ad insertion approach is architected for high scalability to meet the demands of the largest online audiences. Sola Vision’s Ad Integration Services dynamically inserts targeted ads from multiple ad decisioning/ad network platforms into linear and on-demand video streams for delivery to any Internet-connected device via Akamai’s Sola Sphere media delivery network. Ad Integration Services leverages mDialog’s Smart Stream PlatformTM technology and open standards-based architecture to allow online content providers to maintain existing video infrastructures and workflows. Akamai Technologies Inc.

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