NEW ORLEANS -- TelcoTV 2011 -- Verizon Communications Inc. intends to start selling its new home control and security product nationwide, and not just in the telco's DSL and FiOS footprint, sometime next year, company VP of Product Management Eric Bruno said Wednesday.
Bruno noted that Verizon paid special attention to make the interface for that service consistent whether it was accessed via a PC, smartphone, tablet or television. Verizon's applying that same strategy as it extends FiOS TV services to an array of new devices, including the Xbox 360. (See Comcast, Verizon Connect With the Xbox 360.)
"The viewing experience is going to fragment" as traditional video services essentially become "just an other app" on these connected devices, he said. While providing a quality video experience on those devices using networks that may be out of the control of Verizon presents one challenge, "the real risk" is not providing a consistent user interface, Bruno stressed.
"People like to stick to what they know," he added, showing off screenshots of how Verizon is accomplishing this with its Interactive Media Guide (IMG), and noting that his company is trying to live up to an approach of "learn one screen and you learn them all."
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