& cplSiteName &

SeaChange, This Tech Team On Advanced Ads

Light Reading
LR Cable News Wire Feed
Light Reading
6/13/2011
50%
50%

ACTON, Mass. and NEW YORK -- SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software company, today expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for dynamic advertising insertion. The joint solution provides video operators with a single web-based interface to manage advertising campaigns across video-on-demand (VOD), Internet and mobile platforms. Immediately available and planned for demonstrations next week at The Cable Show, the solution leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multi-screen advertising management and delivery platform.

What has traditionally required multiple and disparate advertising systems is now accomplished by enabling the SCTE 130 advertising specification to operate with the IAB Digital Video Ad Serving Template (VAST). The Companies’ single solution, combining SeaChange’s Infusion™ Advanced Advertising Platform with This Technology’s SpotLink™ software, allows operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD.

“The video advertising landscape is seeing a dramatic change with the integration of Infusion and SpotLink, effectively bringing together the worlds of traditional video with web and mobile,” said Malcolm Stanley, General Manager, Disruptive Technology and Monetization, SeaChange. “Video operators now have a powerful new value proposition to offer advertisers: the ability to dynamically insert ads across their VOD, Internet and mobile platforms and come back with detailed reporting under a single campaign.”

SeaChange International Inc. (Nasdaq: SEAC)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
BDAC Blowback – Ex-Chair Arrested
Mari Silbey, Senior Editor, Cable/Video, 4/17/2018
Verizon: Lack of Interoperability, Consistency Slows Automation
Carol Wilson, Editor-at-large, 4/18/2018
AT&T Exec Dishes That He's Not So Hot on Rival-Partner Comcast
Mari Silbey, Senior Editor, Cable/Video, 4/19/2018
Facebook Hearings Were the TIP of the Data Iceberg
Dan Jones, Mobile Editor, 4/20/2018
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed