& cplSiteName &

SeaChange, This Tech Team On Advanced Ads

Light Reading
LR Cable News Wire Feed
Light Reading
6/13/2011
50%
50%

ACTON, Mass. and NEW YORK -- SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software company, today expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for dynamic advertising insertion. The joint solution provides video operators with a single web-based interface to manage advertising campaigns across video-on-demand (VOD), Internet and mobile platforms. Immediately available and planned for demonstrations next week at The Cable Show, the solution leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multi-screen advertising management and delivery platform.

What has traditionally required multiple and disparate advertising systems is now accomplished by enabling the SCTE 130 advertising specification to operate with the IAB Digital Video Ad Serving Template (VAST). The Companies’ single solution, combining SeaChange’s Infusion™ Advanced Advertising Platform with This Technology’s SpotLink™ software, allows operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD.

“The video advertising landscape is seeing a dramatic change with the integration of Infusion and SpotLink, effectively bringing together the worlds of traditional video with web and mobile,” said Malcolm Stanley, General Manager, Disruptive Technology and Monetization, SeaChange. “Video operators now have a powerful new value proposition to offer advertisers: the ability to dynamically insert ads across their VOD, Internet and mobile platforms and come back with detailed reporting under a single campaign.”

SeaChange International Inc. (Nasdaq: SEAC)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
February 26-28, 2018, Santa Clara Convention Center, CA
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Here's Pai in Your Eye
Alan Breznick, Cable/Video Practice Leader, Light Reading, 12/11/2017
Verizon's New Fios TV Is No More
Mari Silbey, Senior Editor, Cable/Video, 12/12/2017
Ericsson & Samsung to Supply Verizon With Fixed 5G Gear
Dan Jones, Mobile Editor, 12/11/2017
Cloudy With a Chance of Automation: Telecom in 2018
Iain Morris, News Editor, 12/12/2017
Juniper Turns Contrail Into a Platform for Multicloud
Craig Matsumoto, Editor-in-Chief, Light Reading, 12/12/2017
Animals with Phones
Don't Fall Asleep on the Job! Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed