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SeaChange, This Tech Team On Advanced Ads

Light Reading
LR Cable News Wire Feed
Light Reading
6/13/2011
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ACTON, Mass. and NEW YORK -- SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software company, today expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for dynamic advertising insertion. The joint solution provides video operators with a single web-based interface to manage advertising campaigns across video-on-demand (VOD), Internet and mobile platforms. Immediately available and planned for demonstrations next week at The Cable Show, the solution leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multi-screen advertising management and delivery platform.

What has traditionally required multiple and disparate advertising systems is now accomplished by enabling the SCTE 130 advertising specification to operate with the IAB Digital Video Ad Serving Template (VAST). The Companies’ single solution, combining SeaChange’s Infusion™ Advanced Advertising Platform with This Technology’s SpotLink™ software, allows operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD.

“The video advertising landscape is seeing a dramatic change with the integration of Infusion and SpotLink, effectively bringing together the worlds of traditional video with web and mobile,” said Malcolm Stanley, General Manager, Disruptive Technology and Monetization, SeaChange. “Video operators now have a powerful new value proposition to offer advertisers: the ability to dynamically insert ads across their VOD, Internet and mobile platforms and come back with detailed reporting under a single campaign.”

SeaChange International Inc. (Nasdaq: SEAC)

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