SafeNet Wins BT Deal
BALTIMORE -- SafeNet Inc. (NASDAQ:SFNT - News), setting the standard for information security, today announced that BT Movio, a fully owned subsidiary of British Telecom, selected SafeNet's DRM Fusion product for the UK's first ever wholesale mobile broadcast entertainment back-end infrastructure. DRM Fusion is a carrier grade, server-side Digital Rights Management (DRM) solution enhancing and extending Microsoft Windows Media and OMA DRM. SafeNet will provide the technology to encrypt radio and television channels over Digital Audio Broadcasting (DAB) and manage the access and usage of BT Movio's content. The incorporation of SafeNet's DRM Fusion product into BT Movio infrastructure enables mobile operators to assure that their content such as news, sport, comedy and music is protected in new mobile content services.
"Content protection is an exciting emerging market," said Carole Argo, SafeNet COO and President. "SafeNet's technology will enable BT Movio to facilitate subscription models of mobile TV and radio channels, in addition to the creation of additional revenue opportunities through interactive content offerings."
"We continue to work with SafeNet for their solid security expertise, known reputation within the DRM marketplace and proven track record delivering future proof products," said Emma Lloyd, Managing Director BT Movio. "SafeNet's highly reputable relationship with the industry's leading content owners helps solidify customer confidence in our solution to prevent illegal use of content."
"BT Movio is a great offering adding broadcast mobile TV services to mobile operators existing content services preventing churn and attracting additional subscribers," said Rist Brouwer, VP Business & Technology Development SafeNet, Inc. "SafeNet's DRM technology is a crucial component in the delivery of mobile broadcast TV and entertainment services direct to DAB-enhanced mobile phones and media players."
SafeNet Inc. (Nasdaq: SFNT)