Light Reading
The wireless vendor spent its CES trying to jumpstart the market for carrier-managed 802.11n services

Ruckus Raises 802.11n Stakes

Craig Matsumoto
LR Mobile News Analysis
Craig Matsumoto
1/11/2008
50%
50%

WiFi equipment vendor Ruckus Wireless Inc. (NYSE: RKUS) spent its week at the Consumer Electronics Show (CES) unveiling new gear intended to speed adoption of 802.11n in managed services. (See Advantage: Bad Guys and More Bumps in the Road to 802.11n.)

In private demos for carriers, Ruckus was showing off an 802.11n access point tailored for delivering IPTV feeds around the home, an area where the vendor has already had some significant success. (See DT Picks Ruckus Wireless, PT Picks Ruckus Wireless, and SingTel Picks Ruckus.)

The "tailored" part means the product's design focused on the needs of TV, a factor that let Ruckus push down the cost compared with enterprise gear.

Ruckus director of marketing David Callisch wouldn't elaborate much on that tailoring, but the implication is that the new box is missing a couple of tricks that enterprise-class gear could handle.

But that's OK, because price is paramount here. Ruckus contends that carriers are ready to move to 802.11n for managed services. What's holding them back, according to Callisch, is that the equipment is too expensive, leading to service prices that consumers wouldn't accept.

"Carriers can't work with the price points that are being bandied about in the enterprise-class market," he says.

At CES, Ruckus was showing a demo featuring an 802.11n access point simultaneously working three streams of MPEG-2 video, a voice call, and Internet access.

Separately, Ruckus was showing FlexMaster, a new management system that supposedly gives carriers more power when it comes to controlling groups of hotspots. Details aren't being made public yet, but Callisch says the standards-based platform will let carriers do things such as set policies for groups of users.

"It enables some sophisticated things carriers have wanted to do with WiFi that they haven't been able to do," Callisch claims.

The idea is to open the door for tiered services, a concept that could help carriers sell 802.11n services not just to households, but to businesses.

"Carriers want to see WiFi being used in a business-class orientation so they can start to make money off it," says the Ruckus man, adding that a new hotspot access point was being shown to carriers at CES.

All the new products are set to be available next week. Formal announcements should be coming in the next 30 days, Callisch says.

— Craig Matsumoto, West Coast Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
freetoair
50%
50%
freetoair,
User Rank: Light Beer
12/5/2012 | 3:50:04 PM
re: Ruckus Raises 802.11n Stakes
the smell is too much...
Honda_Elise
50%
50%
Honda_Elise,
User Rank: Light Beer
12/5/2012 | 3:50:02 PM
re: Ruckus Raises 802.11n Stakes
It's difficult to imagine the large carriers ever taking IPTV over Wi-Fi seriously, whether it be a, b, g, or n.
freetoair
50%
50%
freetoair,
User Rank: Light Beer
12/5/2012 | 3:49:51 PM
re: Ruckus Raises 802.11n Stakes
meyer.jeff,

Thank you -- the is the best laugh I have had all day:

"From my observer's perspective: Through aggressive product development & integration, Ruckus is doing the hard work of mentally dragging carriers from the 1980's to 2008/2009."

How long have you worked for Ruckus?
How desparate are they getting now?
meyerjr
50%
50%
meyerjr,
User Rank: Light Beer
12/5/2012 | 3:49:51 PM
re: Ruckus Raises 802.11n Stakes
Yes, carriers are clueless about what century they are in.

From my observer's perspective: Through aggressive product development & integration, Ruckus is doing the hard work of mentally dragging carriers from the 1980's to 2008/2009.

Voice is data.
Radio is data.
Shared, in-home Tivo programming is data.
TV is data.

The last mile is/will be many media.
The last 600 feet is/will be Wireless...Carrier-grade wireless/WLAN.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (7) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
Like Us on Facebook
Twitter Feed