Research In Motion Ltd. (RIM) CEO Thorsten Heins is a man on a mission: Sell Blackberry 10. Heins is working to convince not only wireless network operators, but also businesses, developers and consumers that BlackBerry 10 -- the company's forthcoming, next-generation smartphone platform -- is worth a look.
One of the competitive obstacles BB10 will face at launch is the availability of applications. Historically, brand new smartphone platforms have had few apps for consumers to download on day one. The iTunes App Store, for example, had just 500 apps when it launched back in July 2008. Now, it has more than 600,000. So does the Google Play Store for Android devices. Microsoft's Windows Phone Store has more than 125,000 apps.
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â€” Eric Zeman, InformationWeek