PT Picks Ruckus Wireless
BERLIN -- Ruckus Wireless today announced that Portugal Telecom (NYSE:PT), the country's largest telecommunications provider, has selected and is now offering the Ruckus MediaFlex "Smart Wi-Fi" system as the wireless standard for IPTV distribution to over three million Portuguese households.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071008/CLM029 )
Smart Wi-Fi is a patented and incredible technical advance that enables delay-sensitive traffic, such as streaming digital IP-based video or voice, to be reliably transmitted over standard 802.11 frequencies using sophisticated Wi-Fi best path selection and interference avoidance techniques.
Since its introduction only 18 months ago, the Ruckus MediaFlex NG has become the de facto Wi-Fi standard for in-home multimedia distribution by broadband operators and incumbent telecom providers around the world in countries such as the United States, Hong Kong, Belgium, Singapore, Chile, Italy, Ireland, Czech Republic, Finland, Estonia, Slovenia and now Portugal.
Available immediately, the Ruckus MediaFlex Wi-Fi system now gives Portuguese consumers the freedom to watch television, as well as other interactive video content, where and when they desire, eliminating the need to run disruptive, costly and unsightly cabling throughout the home.
Portugal Telecom currently provides high-speed Internet service to more than 700,000 broadband subscribers and is installing more than 200 IPTV customers every day. According to the company, 50 percent of all IPTV installations now use the Smart Wi-Fi option because consumers like the speed of installation, reliability, non-disruptive operation and freedom to place televisions anywhere and easily move them around the home without cabling or re-wiring.
"When given a choice between wires and no wires, all things being equal, consumers want wireless," said Luis Lamela, director of IPTV services for Portugal Telecom. "Until now, the perception has been that nothing beats a wire for reliability. Ruckus Wireless has forever changed this notion."
Portugal Telecom SGPS SA (NYSE: PT)