3:10 PM -- As Silicon valley ships the last few engineering jobs over to India, I bet you are wondering what's going on with the boom over there, aren't you.

Two words: Hair gel.

India's Men Splurge on Toiletries, Cued by Bollywood

Yes, it's true. And just think, of all places, it came from Bloomberg.

"The concept of metrosexuality is catching on," said Prafulla Agnihotri, a marketing professor at the Indian Institute of Management in Kolkata, formerly known as Calcutta. "It's just the beginning."

Amen.

Don't worry, Heavy Reading is looking into hiring a Gels & Lotions Analyst.

— R. Scott Raynovich, Editor in Chief, Light Reading