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| PAY PER CLICK |
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| Home > Pay Per Click |
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The most affordable way to drive traffic to your Website
from the largest telecom publication in the world!
Light Reading's Pay Per Click traffic referral service has been a great way to connect our readers to third-party Websites like your own.
Light Reading's Pay Per Click traffic referral service has been a great way to connect our readers to third-party Websites like your own.
By providing high-value information about telecommunications in an entertaining, easy-to-read format, Light Reading has become the industry jumping-off point for customers looking to identify the suppliers that can meet their telecom needs. We direct customers from our site to external providers' sites via URLs embedded in the company names in every article we run.
Every month Light Reading forwards more than 80,000 referrals to telecom suppliers' Websites.1
We're sure you agree that this is an incredible statistic, demonstrating once again that Light Reading is fulfilling its mission to "network the telecom industry."
Act now to enjoy these referrals from Light Reading.
Light Reading's Pay Per Click traffic referral service delivers several significant improvements over the way we previously connected customers to suppliers on the Light Reading Website. Best of all, it's affordable – at only $2 a click.
Light Reading's Pay Per Click service allows you to take maximum advantage of these referrals by driving these visitors to your site via contextual URLs embedded into the actual editorial articles on the Light Reading Website.
Most telecom suppliers can expect to get 100 or more
customer referrals from the Pay Per Click service each month.
Larger companies can expect to receive several hundred.
Highlights of the Pay Per Click service include:
- $2 per click-through
- Customizable links that allow you to decide EXACTLY where on your site visitors from Light Reading are sent (a product page or a registration page where you can collect their information, for example)
- Free directory listings on Light Reading to drive yet more traffic to your company's site
- Flexible pricing options
The Pay Per Click service also features on-line administration capabilities that allow you to check your traffic referrals whenever you feel like it.
Pricing
At only $2 per click, Light Reading's Pay Per Click service is easily affordable. Alternatively, for those customers who would rather know in advance (and budget for) a set amount of click-through spending each month, Light Reading also offers an alternative to pay-per-click pricing: fixed-rate billing. With this option your bill is based on the average amount of actual click-throughs forwarded to your site from www.lightreading.com over the last six months. For example, if we have sent an average of 200 clicks per month to your site, your fixed rate will be 200 x $2, or $400 per month.
Signing up for the service couldn’t be easier. Simply click here to contact a sales representative.
Added Value: A Free Listing in Our Light Reading Supplier Directory
Once you've subscribed to the Pay Per Click service, your enhanced listing in the Light Pages Telecom Supplier Directory2 will drive more traffic to your site by ensuring that any time a visitor to Light Reading looks for information on your company (or a technology that your company sells) using the search function on our site, they will receive detailed information about your company and its products and services, with additional links to your Website.
The enhanced listing contains:
- Your logo, featured every time your company appears in a search result of any Light Reading content
- A company statement (maximum 200 words) written by you, published in the Directory
- Prioritized listing so that your company appears at or near the top of a user’s list of search results
- A hyperlink to a page on your Website where you want referrals to land
- A live and continuous newsfeed
500,000 monthly visitors come to the Light Reading network of sites in search of the suppliers that can fulfill their telecom needs. With our Pay Per Click customer referral service you can be assured that your company will receive a pipeline of customer referrals from Light Reading every month, all drawn from our highly qualified audience of telecom decision makers.
To sign up for Light Reading's Pay Per Click service, click here.
For more information about Light Reading's Pay Per Click service, please contact:
Elizabeth Eldridge
Inside Sales Director
eldridge@lightreading.com
516-562-5077
Or email us at payperclick@lightreading.com.
1 – Source: Light Reading Web server statistics, July 2005 – Jan 2006
2 – Minimum commitment of $1,200/net annually required to activate Pay Per Click service and maintain Light Pages directory listing. Listing published while Pay Per Click customer account is active and in good standing
Light Reading's Pay Per Click:
More leads from us. More customers for you!
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| NOVEMBER 20, 2008 |
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DATE: 11/24/2008
EVENT: Getting to 200 HD Channels: Meeting (and Beating) the Cable Bandwidth Challenge* |
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DATE: 12/2/2008
EVENT: Maximizing the Value of Convergent Charging: Realizing Blue Ocean Business Strategies* |
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EVENT: Targeting & Personalization: The Importance of Subscriber Intelligence |
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DATE: Tuesday, December 02, 2008
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Please don't feed the monkey. Copyright © 2008 United Business Media Limited - All rights reserved.
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