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PacketVideo Creates a Stir

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Light Reading
2/19/2003
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CANNES, France -- Responding to customer requests for MPEG-4 support in processors for wireless phones, PacketVideo Corporation, the global leader in mobilemedia software, and Samsung Electronics Co., Ltd., the world’s second largest semiconductor manufacturer, demonstrated mobilemedia applications including PacketVideo’s MPEG-4 streaming video solution for Samsung’s S3C2410 application processor. The application processor, developed by Samsung Electronics’ System LSI Division and embedded with PacketVideo mobilemedia applications, is a system solution for smart phone manufacturers that will significantly reduce development time for adding exciting high-quality multimedia streaming and playback capabilities to mobile devices based on the Symbian platform. The solution includes Samsung’s recently announced System-in Package (SiP) Application Processor, a complete Infineon GSM/GPRS Class 10 modem, Symbian OS and PacketVideo’s wireless MPEG-4 decoder and encoder solutions. “We’re seeing accelerating deployments of advanced multimedia capabilities by handset manufacturers and network operators around the world,” said Dr. James Brailean, PacketVideo CEO and co-founder. “PacketVideo’s work with Samsung demonstrates that our 3GPP standards-compliant embedded solutions provide handset manufacturers with a significant advantage by enabling them to enhance the capability, power and value of their products and get compelling new multimedia handsets to market as quickly as possible.” “Smartphone designers are now able to create powerful, feature-rich mobile devices with compelling video and other multimedia applications while significantly reducing design cycle time.” said Dr. Yun Tae Lee, Vice President, Samsung Electronics’s Mobile Solution Project. “Because the S3C2410 application processor, combined with PacketVideo’s 3GPP standards-based MPEG4 expertise in the Symbian environment, comes with everything needed for wireless multimedia, Samsung becomes a one-stop shop for multimedia phone manufacturers.” The first public demonstration will take place at the 3GSM World Congress Conference, held in Cannes, France, Feb. 18 -21 where prototype board-level smart phones will make voice and data calls at Samsung’s booth, Stand D57 Hall 2. In a separate release: Responding to the needs of mobile operators for value-added services delivered via MMS, Openwave, the leading independent provider of open software products and services for the mobile communications industry, and PacketVideo, the world’s leading provider of carrier class software that enables mobilemedia, today announced the successful delivery of video over MMS. The companies are demonstrating the video MMS capability live at 3GSM on the Openwave (E69, Hall2) and PacketVideo (L22, Hall 4) exhibition stands. The video MMS capability uses mobilemedia technology provided by PacketVideo, and has first been integrated with Openwave® MMSC, to be delivered as a managed service by carriers and/or third party ASPs. Video MMS enables end-users to compose, send, receive and play video clips using existing MMS infrastructure. The recipient receives an MMS message with video attachment, and is able to decide whether to stream or download the video via PacketVideo’s FastTrack Download™ (pseudo-streaming or progressive download). Openwave’s technology supports video messaging by allowing operators to offer highly scalable multimedia messaging to subscribers. “We are happy to partner with companies such as PacketVideo who are building solutions that leverage Openwave’s technology and help mobile operators to drive additional data revenues and deliver differentiated services”, said Francisco Kattan, director of product marketing for messaging of Openwave. “Video MMS is the bridge between the 2.5 and 3G world’s and is going to really take off in 2003”, says Anthony Sheehan, European Director of Content & Applications, PacketVideo. “We are committed to working with Openwave to develop additional mobile video solutions.” In a separate release: Responding to customer demand for innovative new wireless services, PacketVideo, the world leader in mobilemedia software, and Kapsch CarrierCom AG, Austria’s leading system innovator, today announced that they have deployed wireless multimedia on mobilkom austria’s newly launched UMTS network. The new multimedia service is based on PacketVideo’s pv3 Mobilmedia System™, including pvAuthor™, pvServer™ and pvPlayer™ products. This advanced technology end-to-end solution enables a large variety of applications and services to mobile handset users, including delivery of pre-recorded video clips, music videos, and movie trailers. In addition, live camera content can be streamed to mobile customers, on demand. “It’s very exciting to see new video-based mobile services launched in Europe,” said Dr. James Brailean, PacketVideo chief executive officer. “We are honoured to add Kapsch CarrierCom and mobilkom austria to our growing list of commercial systems deployed throughout the world. It’s a tribute to all three companies that we have successfully created a compelling and satisfying new form of visual communications for mobile users in Austria.” “This is the work of leading companies working to complement each other,” said Thomas Schöpf, Kapsch CarrierCom chief sales officer. “Video streaming and downloading are seen as important steps to making GPRS and UMTS successful. We are very pleased to have worked with PacketVideo to introduce their technology to mobilkom austria.” mobilkom austria’s new service is based on PacketVideo’s pv3 Mobilemedia System, which is compliant with the 3GPP packet switched streaming standard in 3GPP R4,including MPEG-4 video and the GSM-AMR and AAC audio codecs. The PacketVideo encoder, pvAuthor, together with the pvServer and pvPlayer provides enhancements over and above the 3GPP standard to produce better video quality when transmitting over error prone wireless networks (e.g. GPRS and UMTS). PacketVideo Corp.

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