12:30 PM User targeting nears perfection

February 20, 2010

1 Min Read
Orwell, Pennsylvania

12:30 PM -- When it's 12:30 in New York it's 1984 in Philadelphia. Friday's Guardian reports on a wonderful free offer that came with a slight catch:

  • A school district in Pennsylvania spied on students through web cameras installed on laptops provided by the district, according to a class action lawsuit filed this week.

    Lower Merion school district, in a well-heeled suburb of Philadelphia, provided 2,300 high-school students with Mac laptops last autumn in what its superintendent, Christopher McGinley, described as an effort to establish a "mobile, 21st-century learning environment"...

    The district retained remote control of the built-in webcams installed on the computers – and used them to capture images of the students, according to a lawsuit filed in federal court this week.

    The ruse was revealed when Blake Robbins, a student at Harriton high school, was hauled into the assistant principal Lindy Matsko's office, shown a photograph taken on the laptop in his home and disciplined for "improper behaviour".

Welcome to the "mobile, 21st-century learning environment," Blake!

— Larry, Attack Monkey, Light Reading

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like