8:10 PM If SoftBank succeeds in its Sprint deal, let's hope its awesome Japanese ads also make the transition

Dan Jones, Mobile Editor

October 15, 2012

1 Min Read
Oh Look, a Talking Dog!

8:10 PM -- Have you seen SoftBank Mobile Corp. 's ads for its wireless service in Japan?

Me neither -- until recently -- but I was looking at video of the kind of phones that SoftBank offers on its domestic market and came across their talking dog ads.



A lot more fun than this, huh?



Oh yeah, about the phones, they're pretty swish, too. I suspect that SoftBank will push Sprint to further its mobile payment plans. As this seems to be a key feature on at least some of their devices.



— Dan Jones, Site Editor, Light Reading Mobile

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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