ESPOO, Finland -- Nokia Siemens Networks is enhancing its Smart Wi-Fi solution to provide the industry’s most comprehensive traffic steering capabilities between cellular and Wi-Fi networks. The company is also launching a new 3G Femtocell Access Point for seamless connectivity in residential areas. By enhancing cellular networks with Wi-Fi and residential access points, operators can ensure seamless connectivity and positive customer experience across all networks.
In Mobile World Congress 2013, Nokia Siemens Networks launched its Smart Wi-Fi and is now extending the solution with two key components: Wi-Fi Service Manager and Wi-Fi Activation Manager. With these tools, operators have access to real-time information about their own or partnered Wi-Fi access points. Operators can then enhance customer experience with dynamic traffic steering between cellular and Wi-Fi networks based on real-time network load. The traffic steering capabilities can be complemented with sophisticated ANDSF* rules based on user profile, timing, location and application usage ensuring that mobile operators have necessary tools to start enhancing their networks with Wi-Fi traffic steering today.
According to the 2013 Acquisition & Retention Study Report** from Nokia Siemens Networks, access to operator Wi-Fi has increased by 35% year-on-year with the majority of connections coming from smartphones. Likewise, expectations for high quality are growing, with 47% of respondents believing that operators should offer excellent network quality even if they charge a higher price for it. Extending wireless cellular coverage and capacity with Wi-Fi is necessary to meet the growing demand, improve customer experience and reduce the pressure on licensed spectrum in key hot spots, typically public indoor spaces.
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