& cplSiteName &

Nokia Cuts 10,000 Jobs, Restructures

Ray Le Maistre
LR Mobile News Analysis
Ray Le Maistre, Editor-in-chief
6/14/2012
50%
50%

Nokia Corp. (NYSE: NOK) has unveiled a major restructuring process in an effort to become a profitable and more relevant company.

The Finnish mobile company, which recently lost its long-held position as the world's leading device maker to Samsung Corp. , has been struggling in the face of competition from the Android-based smartphone vendors, Apple Inc. (Nasdaq: AAPL) and a new wave of low-cost feature-phone players, reported a massive loss for the first three months of this year and is the subject of much speculation about its future. (See Euronews: Takeover Rumors Lift Nokia, Nokia Loses Its Mobile Crown and Nokia Loses More Than €1.57B.)

With the second quarter's performance looking dire, CEO Stephen Elop has decided to take drastic measures in order to survive the onslaught, though his tactics and the outlook for the next few quarters have sent investors running to the hills -- Nokia's share price is down 11 percent to €1.98 Thursday morning on the Helsinki stock exchange.

Here are the key details announced early Thursday.

  • Nokia is to cut up to 10,000 jobs worldwide by the end of 2013. As part of this it will shrink its IT, corporate and support functions. In February the company announced the loss of 4,000 jobs. (See Nokia Cuts 4,000 More Jobs .)

  • Certain R&D projects will be reduced, resulting in the closure of research facilities in Ulm, Germany, and Burnaby, Canada.

  • Manufacturing operations will be further consolidated, resulting in the closure of facilities in Salo, Finland. R&D operations will continue in Salo.

  • None-core assets will be shrunk, closed or sold. As part of this process, Nokia has agreed to sell a majority stake in its luxury mobile phone unit, Vertu , to private equity firm EQT VI for an undisclosed sum. Nokia will retain a 10 percent stake in Vertu, which is based in the U.K. and employs about 1,000 staff.

  • The cost-cutting measures, which will result in €1 billion (US$1.26 billion) of restructuring charges, should help the company reduce its annual operating expenses (excluding one-time charges such as restructuring costs) at its Devices & Services (smartphones and feature phones) line of business by €1.6 billion ($2 billion), leaving its annual operating expenses run rate at €3 billion ($3.77 billion) by the end of 2013.

  • The company has promoted internally to create a new senior team (from July 1): Juha Putkiranta will be executive vice president of Operations; Timo Toikkanen will replace outgoing Mary McDowell as executive vice president of Mobile Phones; Chris Weber will be executive vice president of Sales and Marketing; Tuula Rytila becomes senior vice president of Marketing and chief marketing officer, replacing current CMO Jerri DeVard, who is leaving the company; and Susan Sheehan will be senior vice president of Communications. In addition, executive vice president of Markets, Niklas Savander, is leaving the company. In April, Nokia announced that global sales leader Colin Giles was leaving on June 30. (See Nokia Streamlines Sales Management.)

  • Nokia's smartphone sales are shaping up to be worse than expected during the second quarter, which closes June 30, while "competitive industry dynamics" are set to make the third quarter a tough one too. The company now expects its Devices & Services second-quarter operating margin (before one-time costs) to be worse than the first quarter's negative 3 percent, compared with its previous expectation of recording an operating loss about the same as the first quarter's.

  • The company, which has three business units (Devices & Services, Location & Commerce, and Nokia Siemens Networks) believes the changes can reverse its fortunes and make it a growing, profitable company again. It intends to invest in its location-based services that can be integrated into its phones and focus its device developments on the Lumia range. As part of this strategy it has agreed to acquire Swedish imaging technology specialist Scalado for an undisclosed price, a move that will give it technology, intellectual property and development staff.

    CCS Insight analyst Ben Wood noted on Twitter that the resizing of the company is a "necessary evil" but that Nokia "can't keep cutting forever." He added that the purchase of Scalado is "astute… [a] great asset underlining Nokia is going big in imaging."

    Nokia has been having a tough time of late.



    — Ray Le Maistre, International Managing Editor, Light Reading

    (4)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    digits
    50%
    50%
    digits,
    User Rank: Light Beer
    12/5/2012 | 5:30:15 PM
    re: Nokia Cuts 10,000 Jobs, Restructures


    It sees its location-based apps as a differentiator but will consumers view it that way?


    If Lumia doesn't capture more people's imaginations in the next 6 months then whether it has in-house service capabilities to integrate might become irrelevant.

    krishanguru143
    50%
    50%
    krishanguru143,
    User Rank: Light Beer
    12/5/2012 | 5:30:14 PM
    re: Nokia Cuts 10,000 Jobs, Restructures




    There are two main cartography companies, Nokia owns one and TomTom the other.  So even though Apple released their new navigation app, it relies on the cartography from TomTom.

     

    Nokia needed to cut 10,001 jobs, not 10,000.  The "extra" one is none other than Elop himself. He put the company in the position it currently is in.  Sooner or later, the shareholders and the board need to accept the fact that Elop is not the person for the job.  WP7 is about as irrelevant as you can get in the mobile sector, so it is impossible to become relevant with an irrelevant product.

    Cutting 10,000 jobs is a drastic measure, but he said the same thing about transitioning to WP7.  How has that worked out?  One drastic measure now requires another.  NOK also is ever nearing the point of being delisted, all they need to lose is another ~$1.40 and then continue to close under $1.00 and a delisting will be a certainty unless Nokia can prove a turnaround is in the works.  Unless that turnaround involves dumping WP, I can’t see them staying listed as their current plans have failed miserably.




    Rush21120
    50%
    50%
    Rush21120,
    User Rank: Light Sabre
    12/5/2012 | 5:30:14 PM
    re: Nokia Cuts 10,000 Jobs, Restructures


    For Nokia the train has already left the building for location-based services as that fight is now Google and Apple.  Catching either of them without clear distinction (and I don't know what that is for Nokia) will be next to impossible so best case they get overflow.  Nokia missed the train/boat many years ago. 


    As for promoting within thats great but unless these folks are visionaries and ones without the Noika view it won't help Nokia. 

    From The Founder
    Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
    Flash Poll
    Live Streaming Video
    CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
    Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
    LRTV Documentaries
    All Change in Video

    2|11|16   |   33:12   |   (1) comment


    At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
    LRTV Custom TV
    Hosting in Ireland, Past & Present

    2|10|16   |   16:07   |   (0) comments


    Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
    Women in Comms Introduction Videos
    What's Hot in Mobile Commerce?

    2|10|16   |   12:18   |   (1) comment


    Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
    LRTV Documentaries
    EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

    2|9|16   |   5:08   |   (1) comment


    Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
    Between the CEOs
    CEO Chat With Level 3's Jack Waters

    2|8|16   |   26:15   |   (1) comment


    Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
    LRTV Custom TV
    The Composable Telco

    2|8|16   |   24:46   |   (0) comments


    Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
    LRTV Custom TV
    Join Us at the Digital Operations Transformation Summit

    2|4|16   |   03:52   |   (0) comments


    The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
    LRTV Custom TV
    Making the Test: ADVA Ensemble Connector vs. Open vSwitch

    2|4|16   |   01:28   |   (0) comments


    Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
    LRTV Custom TV
    Bridging the Gap Between PoCs & Deployment in NFV

    2|4|16   |   31:50   |   (0) comments


    Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
    Between the CEOs
    CEO Chat With Mike Aquino

    2|3|16   |   17:34   |   (0) comments


    The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
    Shades of Ray
    MWC: Buckle Up for 5G & the IIoT

    2|2|16   |   02:28   |   (0) comments


    This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
    LRTV Custom TV
    Case Study: Building China's Next-Gen TV Networks

    2|2|16   |   5:01   |   (0) comments


    With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
    Upcoming Live Events
    March 10, 2016, The Cable Center, Denver, CO
    April 5, 2016, The Ritz Carlton, Charlotte, NC
    May 23, 2016, Austin, TX
    May 24-25, 2016, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Hot Topics
    Google's 5G Radio Ambitions Are Expanding
    Dan Jones, Mobile Editor, 2/5/2016
    Cincinnati Bell Joins Weight Watchers Club
    Alan Breznick, Cable/Video Practice Leader, 2/5/2016
    Yahoo & Verizon Sitting in a Tree...
    Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
    Vodafone: Flexible Work Policies Boost Profits
    Sarah Thomas, Editorial Operations Director, 2/8/2016
    It's Time to Integrate OTT Video
    Alan Breznick, Cable/Video Practice Leader, 2/8/2016
    Like Us on Facebook
    Twitter Feed
    Webinar Archive
    BETWEEN THE CEOs - Executive Interviews
    Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
    The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
    Animals with Phones
    Retro Is the Way to Be Click Here
    Some animals are too cute for smartphones.
    Live Digital Audio

    Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.