Light Reading
Using a catalog-driven approach to pulling resources from multiple partners in an automated fashion will make it easier to sell virtualized functions.

How NFV Can Power the Digital Marketplace

Carol Wilson
6/6/2014
50%
50%

NICE, France -- TM Forum Live! -- One of the key goals for the TM Forum in recent years has been enabling a digital services marketplace, where network services can be easily combined with other assets such as cloud compute and storage, firewalls and more, to bring new value to the market.

One of the more interesting Catalyst projects here this week is demonstrating exactly how that can be done, using what the Forum calls B2B2X best practice guides along with NFV to combine: a fiber-to-the-premises service from Australian broadband network NBN Co Ltd. ; virtual firewall and network functions from Cisco Systems Inc. (Nasdaq: CSCO); and cloud-based infrastructure and software from Australian firm Liberated Cloud .

The whole thing is being orchestrated by Telflow, a product developed by software and professional services specialist Dgit International Pte. Ltd. , and initially deployed in New Zealand. Using extensions of the TM Forum 's information framework known as the SID (shared information data model) and its own orchestration layer, Telflow enables both a B2B service delivery and creation of web portal screens for point-and-click service deployment by end customers.

The demonstration of the capabilities was linked to NBN Co.'s fiber connection database to enable a fiber link to be turned up -- granted, it was a fiber link already verified to be in existence -- and the cloud services and virtual functions added to it.

The project uses a series of APIs developed by the Forum as part of its B2B2X best practice development and as extensions to the SID, including a version of an Open Digital API that is still in the proposal stage but expected to be finalized this year, says Greg Tilton, chairman and CTO of Dgit.

"All the interfaces support catalog-driven integrations," Tilton says. That means a service provider such as a cloud company can easily add network services to their product catalog for delivery over a self-service portal to the end customer.

Creating a services ecosystem in the cloud space has been a goal for Liberated Cloud for some time, says Clive Deakin, director, and the company has been in conversations with major US providers, but uptake has been slow.

"We see these folks sitting on their hands a bit, as they try to figure out how to monetize all this," Deakin says.

Simplifying and automating the B2B2X approach should make it easier for virtualized network functions to be sold. For that to happen, the process needs to be automated and catalog-driven, so a standard set of products and functions is available, Tilton says. Most of today's cloud services are not catalog-driven, he notes.

Using the catalog-driven approach, Dgit's orchestration layer can then take the incoming product order, decompose it into underlying resources, use the series of open APIs to assemble those resources using pre-set rules, and create the virtual IT bundled service.

— Carol Wilson, Editor-at-Large, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
6/8/2014 | 10:46:37 PM
Re: Service-based
Carriers need to go to an app-store-like model, allowing enterprise customers to buy new network services as easily as they now deploy cloud resources,
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
6/7/2014 | 2:02:19 PM
Service-based
I certainly see the pricing model for this based on a resource-intensive service model. When you look at virtualization, that's one thing VMWare has been good at.

And IaaS, while still getting customers used to the service-based model, will eventually see revenue gains from selling new functions and capabilities. 
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With YuLiao

10|30|14   |   6:27   |   (0) comments


Yu Liao, chairman of the Chinese Association for Renewable Energy in Germany, discusses the role that ICT solutions play in helping to grow renewable energy resources in Germany.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (0) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
LRTV Huawei Video Resource Center
Add SmartSense to Make Your Network Ready for 4K

10|27|14   |   3:23   |   (0) comments


To make current networks ready for the coming 4K TV challenges, Huawei SmartSense solution will conveniently add experience and operation capabilities to boost telcos' future business.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
Like Us on Facebook
Twitter Feed