Light Reading
Using a catalog-driven approach to pulling resources from multiple partners in an automated fashion will make it easier to sell virtualized functions.

How NFV Can Power the Digital Marketplace

Carol Wilson
6/6/2014
50%
50%

NICE, France -- TM Forum Live! -- One of the key goals for the TM Forum in recent years has been enabling a digital services marketplace, where network services can be easily combined with other assets such as cloud compute and storage, firewalls and more, to bring new value to the market.

One of the more interesting Catalyst projects here this week is demonstrating exactly how that can be done, using what the Forum calls B2B2X best practice guides along with NFV to combine: a fiber-to-the-premises service from Australian broadband network NBN Co Ltd. ; virtual firewall and network functions from Cisco Systems Inc. (Nasdaq: CSCO); and cloud-based infrastructure and software from Australian firm Liberated Cloud .

The whole thing is being orchestrated by Telflow, a product developed by software and professional services specialist Dgit International Pte. Ltd. , and initially deployed in New Zealand. Using extensions of the TM Forum 's information framework known as the SID (shared information data model) and its own orchestration layer, Telflow enables both a B2B service delivery and creation of web portal screens for point-and-click service deployment by end customers.

The demonstration of the capabilities was linked to NBN Co.'s fiber connection database to enable a fiber link to be turned up -- granted, it was a fiber link already verified to be in existence -- and the cloud services and virtual functions added to it.

The project uses a series of APIs developed by the Forum as part of its B2B2X best practice development and as extensions to the SID, including a version of an Open Digital API that is still in the proposal stage but expected to be finalized this year, says Greg Tilton, chairman and CTO of Dgit.

"All the interfaces support catalog-driven integrations," Tilton says. That means a service provider such as a cloud company can easily add network services to their product catalog for delivery over a self-service portal to the end customer.

Creating a services ecosystem in the cloud space has been a goal for Liberated Cloud for some time, says Clive Deakin, director, and the company has been in conversations with major US providers, but uptake has been slow.

"We see these folks sitting on their hands a bit, as they try to figure out how to monetize all this," Deakin says.

Simplifying and automating the B2B2X approach should make it easier for virtualized network functions to be sold. For that to happen, the process needs to be automated and catalog-driven, so a standard set of products and functions is available, Tilton says. Most of today's cloud services are not catalog-driven, he notes.

Using the catalog-driven approach, Dgit's orchestration layer can then take the incoming product order, decompose it into underlying resources, use the series of open APIs to assemble those resources using pre-set rules, and create the virtual IT bundled service.

— Carol Wilson, Editor-at-Large, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
6/8/2014 | 10:46:37 PM
Re: Service-based
Carriers need to go to an app-store-like model, allowing enterprise customers to buy new network services as easily as they now deploy cloud resources,
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
6/7/2014 | 2:02:19 PM
Service-based
I certainly see the pricing model for this based on a resource-intensive service model. When you look at virtualization, that's one thing VMWare has been good at.

And IaaS, while still getting customers used to the service-based model, will eventually see revenue gains from selling new functions and capabilities. 
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (3) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
Cablevision's New WiFi Try – Freewheeling Enough?
Mari Silbey, Independent Technology Editor, 1/26/2015
LightSpeed Looks to Plug the Gigabit Gap
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/23/2015
Overture Builds on NFV Foundation
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/27/2015
Parks Predicts HBO OTT Success
Mari Silbey, Independent Technology Editor, 1/23/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Weekly Executive Interview
Join us live for Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, Universal, Intel and Microsoft, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he has to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.