SBC and wireless access gateway are available as VNFs now, with the messaging platform, app server, WebRTC gateway and call session controller to follow in 2015.

Sarah Thomas, Director, Women in Comms

May 20, 2015

3 Min Read
Genband Outlines NFV Roadmap

ORLANDO -- Genband Perspectives 2015 -- Genband gave more clarity on its roadmap for NFV at its conference this week, noting that its SBC and wireless access gateway are available as virtual network functions now, with its messaging platform, app server, WebRTC gateway and call session controller to follow in 2015.

In years past, Genband Inc. 's biggest priorities have been shedding its image as a legacy box provider and positioning itself as a fully software-focused company. CEO David Walsh sees that job as done as legacy now represents less than 10% of the networking vendor's business. (See Genband Goes Virtual at (Actual) Show and Pulling the Strings at Genband.)

As such, the company had a lot more to say this year about NFV than it has in previous gatherings, when the company line was that the entire portfolio was "virtualization ready." In fact, Genband provided an outline for its NFV roadmap that will see all of its major functions virtualized before the end of the year. (See Verizon Saves 60% Swapping Copper for Fiber.)

"Everything that can be virtualized will be," Walsh said. "The stuff that can, we're already down that path. Everyone wants independence and to choose their own hardware, choose their own suppliers and data center operators."

Figure 1:

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Genband began technical trials of its session border controller (SBC) in the third quarter of last year. Mark Pugerude, Genband's president of global sales, said that separating the media function from the core of the SBC fits well with its customers who need to distribute signaling around their large data centers. "When you separate brawn and media from the SBC, you can operate those in a completely different environment," he explained. (See Genband Starts NFV Push With Distributed SBC.)

"The market is defining itself with the orchestrator," Pugerude added. "Who will provide that? We're working with all the top companies around the world to make sure we're a participant."

CEO Walsh said Genband's QUANTiX wireless access gateway is also available as a VNF today as well. And, before the end of the year, it plans to virtualize its converged intelligent messaging platform Experius, application server, WebRTC gateway SpiDR and its call session controller. (See Genband Builds Out Its Mobile Strategy, Genband Unifies Its Enterprise UC Story and Genband Builds a Gateway to WebRTC.)

In a later presentation, John McCready, EVP of products & corporate development at Genband, noted that what ties all this together is Genband's VNF manager. All of the aforementioned functions work the same way whether on dedicated hardware or NFV, but the VNF manager lets an operator manage and control its virtual elements, scaling them up and down as needed, adding SBCs or applying analytics. If there is a higher-level orchestration layer, the VNF manager will tie into it and give a direct command of virtualized elements, he said.

"We see NFV settling some very big problems," Pugerude added. "It gets you out of the proprietary hardware business … no need to waste money on it. Most importantly, it's the cadence and pace at which you upgrade the network. You are not staggering it with multiple devices and technology. One of our goals with NFV is not only an alignment of interest, but actually ease of use. That's why we are completely dedicated to building our entire ecosystem and software into an NFV-type architecture."

— Sarah Thomas, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editorial Operations Director, Light Reading

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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