Light Reading

HP Looks to Conquer Carriers With NFV

Mitch Wagner
7/24/2014
50%
50%

HP looks to NFV as a strategic chance to gain major new traction in the carrier market, says Bethany Mayer, senior vice president and general manager of HP's NFV business.

"We believe NFV is a big opportunity for HP, not just an incremental revenue opportunity. It's a great technology shift we haven't seen for a long time in the carrier market," Mayer says. "Meg [Whitman, HP CEO, president, and chairman] is personally overseeing this, and spending a lot of time with our organization."

NFV is the spearhead of Hewlett-Packard Co. (NYSE: HPQ)'s push into carrier services. HP already does business with carrier IT departments and in the operations and support space, and is looking to extend those relationships to the customer-facing network, Mayer says.

"Maybe it's not well known, but we have been in the service provider market for several years. We do a huge amount of business in this space," Mayer says.

Bethany Mayer, SVP and GM of HP's NFV business
Bethany Mayer, SVP and GM of HP's NFV business

HP sees NFV as a cross-corporate initiative, funding NFV R&D in all business units, with about 5,000 people focused on NFV across the organization. Revenue targets are in the billions, Mayer says.

HP's NFV philosophy follows the standard NFV catechism: Virtualization lets carriers deploy new services more quickly compared with deploying a new appliance. Deploying appliances is time-consuming, and often requires proprietary hardware, which reduces choice. Virtualization removes those limitations.

HP and virtualization go together; some 80% of virtual machines in the world run on HP equipment, Mayer says. Moreover, HP's leadership in IT plays to the telco market, as telcos want to use IT-based technology in the network, Mayer says.

Mayer does not lack confidence. "My expertise and background in networking are the reasons I was asked to do this. We really believe we can grow the amount of revenue overall, and there aren't a lot of people in the company who can drive something like this," she says.


Mayer will be a featured speaker at Light Reading's Women in Telecom Breakfast in Santa Clara, Calif. September 16. It's part of our one-day NFV & the Data Center event, where carrier leaders of any and all genders can learn about how virtualization is transforming the data center.


Mayer headed up HP networking for three years, building HP's OpenFlow SDN controller, a networking app store, SDK, and partner program around SDN. She ran both the networking and NFV business units beginning in February, and then left networking to go full-time on NFV in May.

She joined HP as a vice president of marketing and alliances for enterprise servers, storage, and networking in 2010. She previously held positions at Blue Coat Systems Inc. (Nasdaq: BCSI), Mirapoint Inc. , Vernier Networks Inc. , SkyStream Networks Inc. , Cisco Systems Inc. (Nasdaq: CSCO), Apple Inc. (Nasdaq: AAPL), and Lockheed Martin Corp. .

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
7/26/2014 | 8:50:53 AM
Re: Major investment for HP
HP can certainly put the idea to good use. "HP and virtualization go together; some 80% of virtual machines in the world run on HP equipment", Mayer says. If that's true I can see how it would fit into the HPbusiness plan very well. Mayer seems to have the right amount of enthusiasm to get it to work out.
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
7/24/2014 | 7:50:23 PM
Re: Major investment for HP
I really hope that they succeed in this effort as HP could use a significant win and this is a great space to be in for them. If they do it well they can grab market share early and possibly hold their lead for a long time.  Let's see what happens.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
7/24/2014 | 12:36:53 PM
Major investment for HP
This is one of the most significant efforts in the NFV space that we've seen to date by a single company. HP does already have the relationships with telecom IT folks but this takes them deep into the network side as well. 

You have to give the company credit, they are not underplaying this on any level. 
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Metaswitch's New CEO Martin Lund Discusses His Role

9|2|15   |   11:27   |   (2) comments


Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers ...
Telecom Innovators Video Showcase
Nominum on Leveraging the Power of DNS to Deliver Superior Subscriber Experiences

9|2|15   |   07:13   |   (0) comments


Nominum CEO Gary Messiana talks about the challenges service providers face in competing for a much more sophisticated customer, a customer that has heightened expectations for more personalized and compelling digital experiences. Providers are focusing their efforts on delivering higher value subscriber services, retaining their existing customers and increasing ...
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
T-Mobile CEO Plays Data Traffic Cop
Sarah Thomas, Editorial Operations Director, 8/31/2015
CEO Chat With Bill Gates
Steve Saunders, CEO and founder, Light Reading, 8/31/2015
Time to Monetize Cable WiFi
Alan Breznick, Cable/Video Practice Leader, 8/31/2015
New Apple TV: More $$, Not Content – Report
Mari Silbey, Senior Editor, Cable/Video, 8/31/2015
T-Mobile Joins CCA's Rural Roaming Hub
Sarah Thomas, Editorial Operations Director, 8/27/2015
Like Us on Facebook
Twitter Feed
September 16, 2015
Wi-Fi First or Second?
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers with the agility to embrace new technologies quickly and the ability to deliver on substantial projects for global network operators.
The scene: Last Saturday, lunchtime, the interior of a shi-shi-foo-foo eatery in Manhattan's SoHo district.
Cats with Phones
It's a New Age... Click Here
When smartphones replace stuffed animals.