& cplSiteName &

HP Looks to Conquer Carriers With NFV

Mitch Wagner
7/24/2014
50%
50%

HP looks to NFV as a strategic chance to gain major new traction in the carrier market, says Bethany Mayer, senior vice president and general manager of HP's NFV business.

"We believe NFV is a big opportunity for HP, not just an incremental revenue opportunity. It's a great technology shift we haven't seen for a long time in the carrier market," Mayer says. "Meg [Whitman, HP CEO, president, and chairman] is personally overseeing this, and spending a lot of time with our organization."

NFV is the spearhead of HP Inc. (NYSE: HPQ)'s push into carrier services. HP already does business with carrier IT departments and in the operations and support space, and is looking to extend those relationships to the customer-facing network, Mayer says.

"Maybe it's not well known, but we have been in the service provider market for several years. We do a huge amount of business in this space," Mayer says.

Bethany Mayer, SVP and GM of HP's NFV business
Bethany Mayer, SVP and GM of HP's NFV business

HP sees NFV as a cross-corporate initiative, funding NFV R&D in all business units, with about 5,000 people focused on NFV across the organization. Revenue targets are in the billions, Mayer says.

HP's NFV philosophy follows the standard NFV catechism: Virtualization lets carriers deploy new services more quickly compared with deploying a new appliance. Deploying appliances is time-consuming, and often requires proprietary hardware, which reduces choice. Virtualization removes those limitations.

HP and virtualization go together; some 80% of virtual machines in the world run on HP equipment, Mayer says. Moreover, HP's leadership in IT plays to the telco market, as telcos want to use IT-based technology in the network, Mayer says.

Mayer does not lack confidence. "My expertise and background in networking are the reasons I was asked to do this. We really believe we can grow the amount of revenue overall, and there aren't a lot of people in the company who can drive something like this," she says.


Mayer will be a featured speaker at Light Reading's Women in Telecom Breakfast in Santa Clara, Calif. September 16. It's part of our one-day NFV & the Data Center event, where carrier leaders of any and all genders can learn about how virtualization is transforming the data center.


Mayer headed up HP networking for three years, building HP's OpenFlow SDN controller, a networking app store, SDK, and partner program around SDN. She ran both the networking and NFV business units beginning in February, and then left networking to go full-time on NFV in May.

She joined HP as a vice president of marketing and alliances for enterprise servers, storage, and networking in 2010. She previously held positions at Blue Coat Systems Inc. (Nasdaq: BCSI), Mirapoint Inc. , Vernier Networks Inc. , SkyStream Networks Inc. , Cisco Systems Inc. (Nasdaq: CSCO), Apple Inc. (Nasdaq: AAPL), and Lockheed Martin Corp. .

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
7/26/2014 | 8:50:53 AM
Re: Major investment for HP
HP can certainly put the idea to good use. "HP and virtualization go together; some 80% of virtual machines in the world run on HP equipment", Mayer says. If that's true I can see how it would fit into the HPbusiness plan very well. Mayer seems to have the right amount of enthusiasm to get it to work out.
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
7/24/2014 | 7:50:23 PM
Re: Major investment for HP
I really hope that they succeed in this effort as HP could use a significant win and this is a great space to be in for them. If they do it well they can grab market share early and possibly hold their lead for a long time.  Let's see what happens.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
7/24/2014 | 12:36:53 PM
Major investment for HP
This is one of the most significant efforts in the NFV space that we've seen to date by a single company. HP does already have the relationships with telecom IT folks but this takes them deep into the network side as well. 

You have to give the company credit, they are not underplaying this on any level. 
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
Cincinnati Bell Joins Weight Watchers Club
Alan Breznick, Cable/Video Practice Leader, 2/5/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Animals with Phones
Retro Is the Way to Be Click Here
Some animals are too cute for smartphones.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.