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Comcast Execs Talk Up X2, Cloud DVR

December 11, 2012 | Jeff Baumgartner |

Comcast keeps the peacock
The main reason for the broadcast was to give an end-of-year tribute to technicians who helped Comcast handle the aftermath of the superstorm Sandy and to introduce employees to Comcast's new corporate brand and logo as the company prepares to celebrate its 50th anniversary in November 2013.

The logo, which teams the iconic NBC peacock with a more modern font treatment for Comcast, was introduced as the company launched a new corporate website on Monday.

"We decided it was time to take a look at the logo of the company and the brand and the website," a spokeswoman said. (It's been almost two years since Comcast closed the NBCUniversal LLC acquisition.) (See Comcast Clinches NBCU Deal .)

The new corporate site includes dedicated areas for Comcast Labs, which has development centers in Silicon Valley, Seattle, Philadelphia, Denver and Washington, D.C.; info about the new gesture-based X1 remote app; and a photo of Comcast's patent wall.

Meanwhile, the Comcast.com site will retain the company's Xfinity brand and remain the company's consumer-facing website, for things like ordering services and paying bills.

The old Comcast logo with the crescent "C" will eventually be phased out.

— Jeff Baumgartner, Site Editor, Light Reading Cable


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