& cplSiteName &
SlideshowMWC 2012 Photos: AlcaLu Booth Tour
Ray Le Maistre
3/8/2012
50%
50%

BARCELONA -- Mobile World Congress 2012 -- With just 600 seconds to show off three key products on display at MWC, what would you expect the team at Alcatel-Lucent (NYSE: ALU) to line up for a journalist and photographer?

You're about to find out. AlcaLu was one of six mobile network equipment vendors we visited at this year's MWC and we gave them all the exact same challenge: Show us your three market leading/cutting edge/most important products, and tell us about them in just 10 minutes.

With the tour of the Ericsson AB (Nasdaq: ERIC) hall completed -- see MWC 2012 Photos: Ericsson Booth Tour -- we headed next door to another vast expanse of square meterage where the AlcaLu team was meeting, greeting and showing its wares.

The idea of the exercise is to determine what an average visitor might be shown if they were trying to get a sense for what the major mobile vendors are focused on right now. All the companies were given the exact same advance brief, treatment and opportunity, with varying results.

So here's what we were shown chez AlcaLu, with the overall grade -- based on perceived performance, relevance and other factors (some rather subjective) -- provided with the final picture caption.

Click on the picture below to start the tour.



All photos taken by Siqui Sánchez/Getty Images, but he wisely declined to participate in the selection process or the caption writing.

You can see how AlcaLu and its peers performed in 2011 by checking out last year's tours below:

— Ray Le Maistre, International Managing Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
September 25-27, 2018, Denver, Colorado
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Trump Says Foxconn Will Make iPhones in US
Dan Jones, Mobile Editor, 1/15/2018
Net Neutrality Moves Are as Futile as Trump's Comb-Over
Iain Morris, News Editor, 1/18/2018
Huawei, ZTE Face US Federal Ban
Iain Morris, News Editor, 1/15/2018
Analyst: Verizon's Fixed 5G Is a Loss Leader for Mobile
Dan Jones, Mobile Editor, 1/16/2018
Ericsson Lurches to $1.8B Write-Down
Iain Morris, News Editor, 1/16/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed