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Motive, Red Bend Team

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4/2/2008
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LAS VEGAS -- Motive, Inc. (OTC: MOTV), a leading provider of service management software for broadband and mobile data services, and Red Bend Software, the market leader in Mobile Software Management, today announced interoperability between the two companies’ solutions, enabling service providers to improve the profit potential of their mobile and converged service offerings.

As new mobile devices enter the market, new services are introduced, presenting exciting opportunities for consumers and increased management challenges for operators. Among the challenges, providers must be able to roll out and provision new services, diagnose and repair problems, and consistently manage services across a range of devices, applications, operating systems and networks – without jeopardizing the quality of the subscriber experience.

To address these challenges, Motive and Red Bend have collaborated to ensure interoperability between their respective service and software management solutions, giving operators end-to-end visibility and control over the entire mobile service delivery chain – from the consumer device to the back-office and network core.

Motive has verified interoperability between its Mobile Service Management solution and Red Bend’s vCurrent® Mobile and vDirect Mobile™ client software, establishing a standards-based reference design for the activation, provisioning, configuration and ongoing management of revenue-generating services. Interoperability was achieved using Open Mobile Alliance (OMA) standards such as Device Management (DM) 1.2 and the Firmware Update Management Object (FUMO) 1.0 enabler.

“With Red Bend’s client software deployed on over 255 million mobile devices worldwide, we are committed to ensuring interoperability of our FOTA and device management software with standards-compliant server solutions,” said Richard Kinder, vice president of technology at Red Bend Software. “By working with Motive, we can offer a standardized interface between an operator’s management systems and applications, and the end-user mobile device. This will enable seamless provisioning and simplified management of a wide range of subscriber services as the worlds of fixed and mobile services converge.”

Motive

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