Light Reading Mobile – Telecom News, Analysis, Events, and Research
LR Mobile News Feed  

More Than 160M Will Use Mobile Video Calling by 2017

February 05, 2013 |
HAMPSHIRE, U.K. -- The number of users of mobile video calling services is forecast to increase four-fold to almost 160 million by 2017, driven by improvements in both the user-interface and the underlying technology, finds a recently released study by Juniper Research.

Advertising and freemium models are beginning to emerge in the mobile video calling market but revenue generation remains the key challenge for mobile video calling players.

Freemium models are being explored, but are behind other areas of the broader mobile market, while mobile advertisers have yet to explore the potential of mobile video calling in earnest, states the report.

“Mobile advertising per se is becoming main-stream but the model still needs to be adapted for mobile video calling for meaningful revenues to become available to service providers,” says the report’s author, Anthony Cox.

Juniper Research Ltd.



Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

Network Computing encourages readers to engage in spirited, healthy debate, including taking us to task. However, Network Computing moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. Network Computing further reserves the right to disable the profile of any commenter participating in said activities.

 
Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
 
Most Popular
Read
White Papers SPONSORED CONTENT
Featured
Resource Library SPONSORED CONTENT
Mach-Zender Modulator
A modulator that uses a phase shift to create 1s and 0s