Light Reading
Five consumer electronics firms, all with products developed or on the way, have joined the tru2way camp

More Firms Go the Way of Tru2way

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
6/9/2008
50%
50%

The tru2way floodgates have busted open... at least when it comes to support by some of the major players (and even a few minor ones) from the consumer electronics (CE) arena.

Just two weeks after Sony Corp. (NYSE: SNE) broke a deadlock by signing a "binding" memorandum of understanding with six major cable MSOs that paves the way for interactive, two-way set-tops and digital TVs based on the tru2way platform, five other companies followed suit on Monday: Advanced Digital Broadcast (ADB) , Digeo Inc. , Intel Corp. (Nasdaq: INTC), Panasonic Corp. (NYSE: PC), and Samsung Corp. . (See Sony Supports tru2way and tru2way Gains CE Support.)

While Sony's involvement was a breakthrough in that it has been slow to embrace tru2way and historically has backed a controversial alternative called DCR+, the latest vendors to join the MOU have all previously developed products based on the tru2way platform, which includes a common middleware (the OpenCable Application Platform) and the licenses necessary to support the removable CableCARD.

Panasonic and Samsung already have set-tops and set-top-free digital TVs in the mix that support tru2way. ADB marked its official entry to the U.S. market last year. Digeo, meanwhile, introduced a CableCARD-based set-top at last month's cable confab in New Orleans. (See ADB Aims for US Set-Top Market and New Moxi Boxi.)

As for Intel, signing the MOU reaffirms that the chipmaker is still serious about making some hay on cable devices, though it's been relatively quiet for about a year. Last June, Intel signed the OpenCable Platform accord in tandem with a plan to develop system-on-a-chip (SOC) products, including some set-top models Comcast will deploy. (See Intel Goes Inside Cable... Again and Cable Intel-ligence.)

Gathering support from this latest handful was "inevitable," according to Gary Sasaki, president and principal strategic analyst for digdia, a research firm based in Cupertino, Calif.

LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , an early supporter of OpenCable and tru2way, remains notably absent from the list of MOU signees. "The fact they weren't there was a surprise," Sasaki says. Late last month, an LG spokesman said the CE company was reviewing the MOU.

The cable industry has yet to release the details of the terms outlined in the MOU as other companies, including LG, take a long look at it. One item of interest will be how the MOU addresses a "monitor application" that polices how the TV or set-top allocates processing resources. Some consumer electronics parties have expressed worries that the monitor gives too much control to the cable industry. However, the cable industry recently has made some concessions that will allow upcoming CableCARD-based TiVo Inc. (Nasdaq: TIVO) boxes to run in different modes that preserve TiVo's applications as well as guides and other services that are native to the cable operator. (See TiVo à la Mode .)

"Like most resolutions of complicated technical and business disputes, this [MOU agreement] is a compromise. But I am convinced it is a resolution that is good for the American consumer," National Cable & Telecommunications Association (NCTA) CEO Kyle McSlarrow said Monday morning during a speech at the National Press Club in Washington.

From the MSO side, the tru2way MOU is supported by Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cox Communications Inc. , Cablevision Systems Corp. (NYSE: CVC), Charter Communications Inc. , and Bright House Networks , operators representing 80 percent of all U.S. cable subscribers and about 105 million homes passed. Still missing among U.S. cable's top 10 operators are Suddenlink Communications , Insight Communications Co. Inc. , Mediacom Communications Corp. , and CableOne .

Among some operators already on board with the MOU, Time Warner Cable has distributed almost 1 million tru2way devices. Comcast expects to have 95 percent of its network tru2way-enabled by year-end, while Cox is looking to have it supported across the board by mid-2009. (See MSOs Open Up on Tru2way.)

So far, some of the nation's largest telcos have not shown any interest in supporting tru2way. (See Do the Telcos Fear tru2way?)

— Jeff Baumgartner, Site Editor, Cable Digital News




Interested in learning more on this topic? Then come to Cable Next-Gen Video Strategies: Meeting the Satellite & Telco TV Challenge, which will take a comprehensive look at the cable industry's attempts to fend off its leading rivals and generate fresh revenues by deploying next-generation video technologies. To be staged in Los Angeles, July 24, admission is free for attendees meeting our prequalification criteria. For more information, or to register, click here.


(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Fiber Revival at Deutsche Telekom
Iain Morris, 8/25/2014
M2M's In Fashion: Wearables Play the US Open
Sarah Reedy, Senior Editor, 8/25/2014
Like Us on Facebook
Twitter Feed