JEDDAH, Saudi Arabia -- Etihad Etisalat (Mobily), Saudi Arabia's leading mobile operator, and Huawei, a leading global information and communications technology (ICT) solutions provider, have revealed the implementation of the Middle East's first commercial next generation Service Delivery Platform (SDP) involving landmark advances to nearly every segment of the operator's nationwide mobile network.

Amidst fierce competition within the Saudi telecom sector, Mobily announced in early 2011 that it would undergo a strategic business transformation that would provide more innovative services to its customers while streamlining overall operations and management processes. The technology behind the resulting SDP platform has been engineered specifically for the operator by Huawei-a leading ICT solutions provider which has successfully deployed SDP solutions across the globe and ranks first in overall market share for SDP delivery. With the next generation SDP, Mobily will be able to more rapidly implement new multimedia services collaborating with content publishers, service providers and all other players on the value chain.

The platform also allows Mobily to do things like setting up their own app store, integrating with OTT content providers, and developing cloud-oriented services-all part of opening the door to more diverse revenue streams and a healthy business ecosystem.

Etihad Etisalat Co. (Mobily)