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Service Innovation: Crucial for Mobile Operators

2/10/2014
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Ahead of Mobile World Congress, Heavy Reading chief analyst Graham Finnie discusses one of the key challenges facing mobile network operators today – service innovation.
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alan@alanquayle.com
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alan@alanquayle.com,
User Rank: Lightning
2/11/2014 | 9:30:35 AM
Re: As Graham points out, this is a very big deal...
As telcos have closed down their app stores, and their websites are worse than useless on selling services.  Most have a 3 line description and then expect customers to sign-up immediately for a fee.  What about trial to buy, or freemium?  What about channel partners?  What about focusing on letting though a small fraction of the 1000s of services operators get pitched every year?

Check out the litany of excuses new services face in telcos, http://alanquayle.com/2013/09/staring-abyss/

Also the institutions that should be supporting service innovation across the industry are focused on weird standards-based approaches where standards are irrelevant if not detrimental, and with a clique of vendors rather than the industry.

At the request of some telcos, vendors and developers we ran TADSummit last year, www.tadsummit.com, and in June will be running, www.tadhack.com, a global event driven and created by the grassroots of the industry that helps developers discover the latest tools and technologies to add communications to their applications, services and business processes.  As well as compete for $20k in prizes.
a global event, created and driven by the grassroots of the industry to help developers discover the latest ways to add communications to their application, services and business processes.  And compete for $20k in prize money.  It is unique because it brings together all relevant telecom application development tools and technologies in one event for both education and competition. - See more at: http://alanquayle.com/2014/02/tadhack-launched/#sthash.Ses7Msmf.dpuf
a global event, created and driven by the grassroots of the industry to help developers discover the latest ways to add communications to their application, services and business processes.  And compete for $20k in prize money.  It is unique because it brings together all relevant telecom application development tools and technologies in one event for both education and competition. - See more at: http://alanquayle.com/2014/02/tadhack-launched/#sthash.Ses7Msmf.dpuf
a global event, created and driven by the grassroots of the industry to help developers discover the latest ways to add communications to their application, services and business processes.  And compete for $20k in prize money.  It is unique because it brings together all relevant telecom application development tools and technologies in one event for both education and competition. - See more at: http://alanquayle.com/2014/02/tadhack-launched/#sthash.Ses7Msmf.dpuf
a global event, created and driven by the grassroots of the industry to help developers discover the latest ways to add communications to their application, services and business processes.  And compete for $20k in prize money.  It is unique because it brings together all relevant telecom application development tools and technologies in one event for both education and competition. - See more at: http://alanquayle.com/2014/02/tadhack-launched/#sthash.Ses7Msmf.dpuf

 
MordyK
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MordyK,
User Rank: Light Sabre
2/11/2014 | 1:31:17 AM
Re: As Graham points out, this is a very big deal...
Enterprise is a really interesting space, but the same capabilities that enable enterprise "innovation" can also be enabled for consumer and M2M. This is similar to the way VC's allocate funds to both consumer and enterprise products, which allows them to get the rewards from both.
anthony.nima
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anthony.nima,
User Rank: Light Beer
2/11/2014 | 12:27:07 AM
Re: As Graham points out, this is a very big deal...
@smkinoshita: Well there are many if they focus properly. I too believe that it should target the wide market. Innovations should come in a big manner. What my point is that you cannot lag behind for long since there are many competitors in the market. So if you do not invent new things that capture the eye of the users, you will be thrown out from the market.     
smkinoshita
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smkinoshita,
User Rank: Light Sabre
2/11/2014 | 12:19:59 AM
Re: As Graham points out, this is a very big deal...
@anthony.nima:  What kind of innovations do you see coming down the pipe?  I've read that the future is in mobile data and I can see that in day-to-day operations of many organizations.  (In my experience it's been a need to access data and analytics anywhere.)

I've heard is suggested that one such innovation focuses on customizing packages based on clients, but the video article suggests that there's a wide range of innovations that will be required.  Thoughts?
anthony.nima
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anthony.nima,
User Rank: Light Beer
2/10/2014 | 11:04:53 PM
Re: As Graham points out, this is a very big deal...
I feel innovation is something which has to be done on a regular basis right now. It was in the good old days that innovation comes as a surprise once in couple of years but right now every hour there are many things moving out and coming in so the competition is very high. If you cannot innovate then you are virtually thrown out of the market by the customers itself. 
Art King
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Art King,
User Rank: Light Beer
2/10/2014 | 12:51:57 PM
Re: As Graham points out, this is a very big deal...
In the Enterprise space there are significant opportunities that both play to strength of operators (templated services and scaling). We like the Enterprise space because getting work done usually trumps cost avoidance (consumer behavior). As Enterprises have majority of devices perpetually on wireless tech of one sort or another, Enterprise IT could move much of IT plumbing to Managed Services, exit operations, and migrate to an architecture/service delivery governance role.  
Ray@LR
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Ray@LR,
User Rank: Blogger
2/10/2014 | 9:53:38 AM
As Graham points out, this is a very big deal...
As Graham points out, the development and successful marketing of new services and applications is the lifeblood of the ENTIRE MOBILE SECTOR -- the operators have got to get this right!!
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