Crazy names? We got 'em...

Paul Rainford, Assistant Editor, Europe

August 23, 2013

2 Min Read
Top 10 Notable Names: Class of 2013

Here at Light Reading Towers, we are always on the lookout for mad monikers -- whether it's ridiculous company names that should have never made it beyond a PowerPoint slide or personal handles that sound as if they belong to someone else or were made up in the pub.

We've been identifying outrageous names for a while now, though there were a lot more options in the days when VCs were prepared to throw money at startups with names that sounded like a nasty rash. (Anyone remember Spirea? See 50 Worst Company Names.)

Here's the pick of our most recent harvest…

  1. Ooredoo
    It used to be called Qatar Telecom. Dull, but it made sense. And then someone must have watched an episode of Scooby Doo. If only someone in the marketing department had said: "Ooredon't!"

  2. Assmanntelecom
    It's French, but that's no excuse. One for the annals.

  3. Arsys
    We've found a furrow and we're gonna plow it. All right, it's not really a telecom company, it's a Web hosting firm, but for Arsys we're prepared to make an exception.

  4. Ryan Pellet
    In another life, he could have been a hard-boiled detective. In this one, he's senior vice president of Nexidia.

  5. IPPBXWW
    It looks like a challenging hand at Scrabble, but it's actually an outfit that sells VoIP services to enterprises. It's the one they ask for by name.

  6. Ed Drilling
    In another life, he could have been, er... something in the less wholesome reaches of the movie industry. In this one, he's president of AT&T Arkansas.

  7. Splunk
    This big-data analytics firm claims that its name is "derived from spelunking," spelunking being something to do with caves. It still doesn't work.

  8. John Barnicle
    By rights, he should be steering a trawler through the Northwest Passage with a pipe clenched between his teeth. Instead, he's wearing a suit and being CEO and president of Peerless Networks. Shame.

  9. Powwownow
    It's a conference-calling service that acquired Yuuguu in 2010. Not sure which is worse.

  10. Genius Wong
    Senior vice president of Global Network Services at Tata Communications. Who wouldn't want this on his business card? It's so right -- and yet...

— Paul Rainford, Assistant Editor, Europe, Light Reading

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About the Author(s)

Paul Rainford

Assistant Editor, Europe, Light Reading

Paul is based on the Isle of Wight, a rocky outcrop off the English coast that is home only to a colony of technology journalists and several thousand puffins.

He has worked as a writer and copy editor since the age of William Caxton, covering the design industry, D-list celebs, tourism and much, much more.

During the noughties Paul took time out from his page proofs and marker pens to run a small hotel with his other half in the wilds of Exmoor. There he developed a range of skills including carrying cooked breakfasts, lying to unwanted guests and stopping leaks with old towels.

Now back, slightly befuddled, in the world of online journalism, Paul is thoroughly engaged with the modern world, regularly firing up his VHS video recorder and accidentally sending text messages to strangers using a chipped Nokia feature phone.

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