Light Reading

Unfinished Business: Stadium Wireless in Brazil

Rupert Baines
7/8/2014
50%
50%

In the run-up to the World Cup, mobile union SindiTeleBrasil announced that the promised WiFi offload infrastructure, designed to help alleviate the strain on mobile networks caused by 12.6 terabytes of data being generated in a single match, would not be ready in time.

The impact of this is already apparent, and a great case study for the importance of proper wireless infrastructure in a venue in 2014.

Only six stadiums were ready in time for the public WiFi offload infrastructure to be installed before the competition. Published figures indicate that attendees at these venues have been able to send and receive double the amount of data traffic than fans at the other stadia.

In a country with notoriously poor mobile coverage and capacity -- famously, three network providers were banned from selling new subscriptions until their network performance was improved -- this is of course a great sign that things are moving in the right direction.

However, serious questions remain over the effectiveness of the chosen solution. I've said on many occasions in the past that WiFi offload is a great tool for reducing network load, but it is not the quick fix some have heralded it to be.

Therefore it was not a huge surprise that fans present at the "improved" stadiums reported that all was not rosy, with widespread complaints of patchy coverage, dropped voice calls, and sluggish data connections.

Similarly -- whilst the original plan was for 3,724 cellphone antennas to be installed across the 12 venues to provide 2G, 3G, and LTE connections -- Agence France-Press attendees reported that any cellphone communications that could not be offloaded on to WiFi were almost impossible. Clearly, the same attention had not been paid to the 3G networks as it was for the WiFi.

I recently attended the Stadium Business Conference in London and what was clear was that wireless is finally being seen as something more than just letting people get onto Facebook. There were plenty of discussions there on the different applications and business benefits, something missed by the stadiums in Brazil.

The Superbowl was a great case study in what can be achieved with a properly planned wireless solution, contrasting sharply with the example of Brazil. The MetLife stadium plan brought together not just WiFi and cellular, but also the specialist needs of the teams, broadcasters, security and emergency services.

The result? A network that coped with the strain placed upon it by 3TB of cellular data, including 1.8 million photo-based social media posts.

Despite the best efforts of the organizers, the World Cup sadly stands to demonstrate that even if an owner believes that they have a working wireless solution in place, there are many nuances that they need to get right if they are to meet visitor demand. With visitors quick to point out when things don't work properly, it's something that stadium owners cannot afford to ignore.

-- Rupert Baines, Chief Marketing Officer, Real Wireless

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
7/9/2014 | 2:38:17 AM
Re: Another blow to this WC
Agreed. They are failing on all sides.I hope this WC taches a lesson for Brazilian's officials. I expect anti WC riots again, especially in the demanding city of SAO Paulo.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/8/2014 | 4:50:59 PM
Re: Another blow to this WC
I'm guessing with the home team's complete thrashing today, not many people care about the WiFi stuff anymore.
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
7/8/2014 | 9:43:51 AM
Another blow to this WC
Yet another negative point to add to Brazil's worldcup organisers. It seems the official's have admitted that the coverage was poor in some stadiums. Focusing too much on WIFI connections while disregarding voice created a poor overall experience.
More Blogs from Column
It's time for our industry to call BS on the US government's position on Chinese telco manufacturers.
There are important considerations for companies to keep in mind when moving Domain Name System (DNS) infrastructure to an NFV implementation.
The lies, damned lies and statistics of real open access network operations.
The first independent NFV infrastructure interoperability evaluation was sorely needed and must be built upon in the future.
While most enterprises are probably not ready for WebRTC today, there is clearly great value to be gained for the right use case.
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
LRTV Custom TV
Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

1|28|16   |     |   (0) comments


MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
LRTV Custom TV
Video Infographic: Validating Cisco's NFV Infrastructure

1|26|16   |   02:24   |   (1) comment


We all know that the network of the future will be virtual, but when will virtual become a reality? This video infographic covers the four key areas in which Light Reading, in partnership with EANTC, tested Cisco's NFV infrastructure: performance, reliability, multi-service capabilities and single pane of glass management.

For the full report, see

Between the CEOs
CEO Chat With Phil McKinney, CableLabs

1|22|16   |   13:36   |   (1) comment


At CES in Las Vegas, we met with Phil McKinney, CEO of CableLabs. Phil provides an update on the rollout of DOCSIS 3.1, his views on the future of open source and how consumer interest in virtual reality could affect network traffic.
Between the CEOs
Ericsson CTO on the Changing Telecom Market

1|21|16   |   10:26   |   (0) comments


At CES 2015, CTO of Ericsson, Ulf Ewaldsson, sits down with CEO of Light Reading, Steve Saunders, to discuss the changing telecom market, the new partnership with Cisco and the future of the telecom industry.
LRTV Interviews
Ireland's Data Dream

1|21|16   |   14:31   |   (0) comments


Host In Ireland president Gary Connolly tells Light Reading's Steve Saunders about the role Ireland is playing in hosting data for the world's largest organizations.
LRTV Custom TV
Brocade Keynote: Transitioning to the New IP

1|20|16   |   27:23   |   (0) comments


At 2020 Vision in Dublin, Andrew Coward, VP of Service Provider Strategy at Brocade, presents the transition to the New IP.
Infographics
Cisco's latest VNI numbers suggest the world will be using 366.8 exabytes of data on smartphones and Internet of Things devices, up from 44.2 exabytes, in 2015.
Hot Topics
Alphabet Is Serious About Google Fiber
Mari Silbey, Senior Editor, Cable/Video, 2/1/2016
Did Juniper Pay 'Peanuts' for BTI?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/2/2016
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
How Data Center Outsourcing Fuels AT&T NetBond Growth
Carol Wilson, Editor-at-large, 2/3/2016
3.5GHz Startup Gets $22M for Small Cells
Dan Jones, Mobile Editor, 2/2/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
As anyone who knows me will tell you, I like to think I know a fair bit about this next-gen-comms malarkey, but there's nothing like an interview with one of the ...
Animals with Phones
Happy Groundhogs for Technology Day! Click Here
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.