& cplSiteName &

Unfinished Business: Stadium Wireless in Brazil

Rupert Baines
7/8/2014
50%
50%

In the run-up to the World Cup, mobile union SindiTeleBrasil announced that the promised WiFi offload infrastructure, designed to help alleviate the strain on mobile networks caused by 12.6 terabytes of data being generated in a single match, would not be ready in time.

The impact of this is already apparent, and a great case study for the importance of proper wireless infrastructure in a venue in 2014.

Only six stadiums were ready in time for the public WiFi offload infrastructure to be installed before the competition. Published figures indicate that attendees at these venues have been able to send and receive double the amount of data traffic than fans at the other stadia.

In a country with notoriously poor mobile coverage and capacity -- famously, three network providers were banned from selling new subscriptions until their network performance was improved -- this is of course a great sign that things are moving in the right direction.

However, serious questions remain over the effectiveness of the chosen solution. I've said on many occasions in the past that WiFi offload is a great tool for reducing network load, but it is not the quick fix some have heralded it to be.

Therefore it was not a huge surprise that fans present at the "improved" stadiums reported that all was not rosy, with widespread complaints of patchy coverage, dropped voice calls, and sluggish data connections.

Similarly -- whilst the original plan was for 3,724 cellphone antennas to be installed across the 12 venues to provide 2G, 3G, and LTE connections -- Agence France-Press attendees reported that any cellphone communications that could not be offloaded on to WiFi were almost impossible. Clearly, the same attention had not been paid to the 3G networks as it was for the WiFi.

I recently attended the Stadium Business Conference in London and what was clear was that wireless is finally being seen as something more than just letting people get onto Facebook. There were plenty of discussions there on the different applications and business benefits, something missed by the stadiums in Brazil.

The Superbowl was a great case study in what can be achieved with a properly planned wireless solution, contrasting sharply with the example of Brazil. The MetLife stadium plan brought together not just WiFi and cellular, but also the specialist needs of the teams, broadcasters, security and emergency services.

The result? A network that coped with the strain placed upon it by 3TB of cellular data, including 1.8 million photo-based social media posts.

Despite the best efforts of the organizers, the World Cup sadly stands to demonstrate that even if an owner believes that they have a working wireless solution in place, there are many nuances that they need to get right if they are to meet visitor demand. With visitors quick to point out when things don't work properly, it's something that stadium owners cannot afford to ignore.

-- Rupert Baines, Chief Marketing Officer, Real Wireless

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
7/9/2014 | 2:38:17 AM
Re: Another blow to this WC
Agreed. They are failing on all sides.I hope this WC taches a lesson for Brazilian's officials. I expect anti WC riots again, especially in the demanding city of SAO Paulo.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/8/2014 | 4:50:59 PM
Re: Another blow to this WC
I'm guessing with the home team's complete thrashing today, not many people care about the WiFi stuff anymore.
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
7/8/2014 | 9:43:51 AM
Another blow to this WC
Yet another negative point to add to Brazil's worldcup organisers. It seems the official's have admitted that the coverage was poor in some stadiums. Focusing too much on WIFI connections while disregarding voice created a poor overall experience.
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Column
Spectrum sharing is becoming a bigger issue as the 5G radio specification evolves.
Addressing current and future app demands while laying the foundation for mobile's next big network transition.
Broadcasters can no longer rely on pulling audiences to the TV screen; they need to pursue their audiences on digital, wherever they are.
Why advanced data analytics are the future for streaming video services.
5G could ride the traditional wireless hype cycle, or – quite possibly – break the chain, suggests Nokia's North American CTO.
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Cox Clears $2B in Business Revenue

12|8|16   |     |   (0) comments


Cox's Jeff Breaux discusses how the third-largest US MSO will reach the $2 billion revenue mark this year and plans to hit $3 billion by 2021
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (1) comment


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
Upcoming Live Events
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
WiCipedia: After-School Coding, Salary Probing & Pro-Parenthood Companies
Eryn Leavens, Special Features & Copy Editor, 12/2/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.