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The Internet company plans to raise its mobile app analytics game with an acquisition thought to be in the hundreds of millions of dollars.

Yahoo Buys Mobile Analytics Specialist Flurry

Sarah Thomas
7/21/2014
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Yahoo has made yet another acquisition to show the industry it's serious about mobile, this time picking up the mobile application analytics specialist Flurry.

The Internet company confirmed the acquisition Monday afternoon, just a few days after it acquired the mobile video startup RayV. Terms of the deal were not disclosed, but Yahoo Inc. (Nasdaq: YHOO) reportedly spent hundreds of millions on the company, which is also focused on mobile advertising. (See Yahoo Buys Mobile Video Startup RayV.)

flurry Inc. is installed in 500,000 mobile apps and used by 170,000 developers, who use the technology for feedback on how their apps are performing and being used and by whom. They can use that information to improve the experience and monetize it with relevant ads.

The company, formed in 2005, has raised nearly $74 million in funding and had been considering an IPO. Acquiring it will help Yahoo strengthen its focus on mobility, where it has struggled to stay relevant while competitors like Google (Nasdaq: GOOG) have thrived. The company has more than 400 employees working on building Android and iOS apps and is looking to improve its mobile search and advertising business and build up its work with apps developers.

Since Marrisa Mayer took the helm as Yahoo's CEO in 2012, the company has made around 30 mobile-related acquisitions, which TechCrunch lists here. (See Yahoo Japan Strikes $3.2B Deal for eAccess.)

Yahoo's stock was down 0.05 points, or 0.15%, to $33.28 at press time.

— Sarah Reedy, Senior Editor, Light Reading

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MikeP688
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MikeP688,
User Rank: Light Sabre
8/17/2014 | 11:37:59 PM
Re: Flurry analytics
Their latest acquisition was also the talk of the Israeli Press over the Week-End: http://www.timesofisrael.com/yahoo-to-buy-israeli-startup-for-over-15-m/

What Marissa is trying to do is transform Yahoo (which is not an easy thing to do) by focusing on content.   There is nothing wrong with enhancing your technical know-how--they can't do no less than AOL (another has been) who at least has tried to transform itself into a content provider (although PATCH bombed...).

The final chapter is yet to be written--although the other giants in our midst are not standing still by any stretch.

 

 
nasimson
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nasimson,
User Rank: Light Sabre
7/22/2014 | 2:27:11 AM
Re: Flurry analytics
Every second week there is news of a new acquisition by Yahoo. I wonder how a Losing company will become a winner by acquiring promising startups. Perhaps it is trying to make up for loss of innovation that lasted for almost a decade.
SReedy
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SReedy,
User Rank: Blogger
7/21/2014 | 5:34:54 PM
Flurry analytics
I always enjoyed speaking with flurry in the past, because they had such a wealth of information on app usage and demographics. This will be really helpful to Yahoo as it looks to try to be more relevant in mobile. 
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