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Will AT&T Muve to the Music?

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Along with Leap Wireless, AT&T will get its hands on its popular Muve Music, a service it's wise to keep playing.
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SarahReedy
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SarahReedy,
User Rank: Blogger
9/25/2013 | 6:01:40 PM
Head of Muve muves out
Got a note today from Jeff Toig, who created and led Muve Music, that he's leaving to go be the Chief Business Officer at SoundCloud. That could suggest there's not much future for Muve Music at AT&T. Cricket's head of PR just recently left too. Too bad.
SarahReedy
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SarahReedy,
User Rank: Blogger
8/21/2013 | 2:37:39 PM
Re: an extra app
That could be. Muve embeds it on every Android device. I doubt AT&T would take that same approach on every phone, but it could market it as an add-on to a data plan. It could make it attractive by not counting it against the data cap or not charging extra for it. Doubt that though.

AT&T is also reportedly talking to Beats about a more premium Daisy music service.
SarahReedy
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SarahReedy,
User Rank: Blogger
8/21/2013 | 2:35:20 PM
Re: Unlimited Music Services
I believe Muve doesn't count against a user's data plan, which I think is key to making it successful, especially if operators are going to make it native to the handset.

I use Pandora too, but the free version has become increasingly limited. Instead of encouraging me to upgrade, it just makes me want to try another service instead.
SarahReedy
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SarahReedy,
User Rank: Blogger
8/21/2013 | 2:35:20 PM
Re: Unlimited Music Services
I believe Muve doesn't count against a user's data plan, which I think is key to making it successful, especially if operators are going to make it native to the handset.

I use Pandora too, but the free version has become increasingly limited. Instead of encouraging me to upgrade, it just makes me want to try another service instead.
milan03
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milan03,
User Rank: Light Sabre
8/21/2013 | 1:49:22 PM
an extra app
While i salute Leap for trying to fight for subs, their churn is still through the roof each and every quarter. Once AT&T acquires them and pre loads this to AT&T branded phones, it will most likley be just another app in my disabled bloatware folder. They would have to rethink the strategy behind this in order to reach mass smartphone subs base.
Carol Wilson
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Carol Wilson,
User Rank: Blogger
8/21/2013 | 1:29:43 PM
Re: Unlimited Music Services
The biggest problem I have with things like Pandora is the data hit - it's not terrible but it's persistent. Do the unlimited plans from the wireless companies help there?
SarahReedy
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SarahReedy,
User Rank: Blogger
8/21/2013 | 12:02:23 PM
Re: Unlimited Music Services
Well, AT&T hasn't acquired Leap yet. It still has to pass regulatory approvals, which isn't a given, and then we'll see what it does with Muve, if anything.

But you're right that it's not the only unlimited music service, but I do think it's the only one that is carrier branded, not through a partner (like MetroPCS and Rhapsody), and includes unlimited music downloads. Sprint's is only for ringtones, right? 

It's been successful for Leap. I think it could carry over to AT&T's larger customer base, even though the makeup is a bit different. The question is, is it too late? Have most people already subscribed to a different OTT music service and would they switch?

 
pzernik
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pzernik,
User Rank: Light Sabre
8/21/2013 | 11:52:33 AM
Unlimited Music Services
Muve Music service, which was originally launched in Jan 2011, allows Leap Wireless (now AT&T) customers to download unlimited songs, given that they have subscribed to the unlimted music plan,

However, plans which include unlimited music downloads are not limited to AT&T.

MetroPCS, now owned by T-Mobile, did a similar unlimited music plan utilizing Rhapsody Networks

Sprint also has a similar "Sprint Music Plus" plan which includes unlimted ringtones

On an average, subscribers download more than 100 songs and listen to 20 hours of music per month.
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