Myriad Claims LatAm Success for MSNGR Chat
ZURICH -- Myriad Group AG (SIX Swiss Exchange: MYRN), the company creating and connecting communities across mobile, today announces significant subscriber growth for its MSNGR chat service in Latin America during Q4 2013.
Registered MSNGR users grew to 38 million in Q4 2013 from 16 million at the end of Q3 2013. An increase of 138 per cent over the quarter - a rate far exceeding rival OTT chat services, and secures MSNGR’s position as the largest chat service in Latin America.
Traffic generated by users also increased significantly over the period. Repeat usage of the service showed a marked increase in Q4 2013, following the successful release of version 7 of the Myriad MSNGR chat application in Mexico, Columbia, Peru, Brazil, and Argentina.
Myriad’s proposition uniquely brings instant messaging to the entire Latin American mobile user base - including those 80 per cent of users who do not own a smartphone, and delivers huge value to subscribers.