Mobile payment joint venture Isis said Wednesday that it is changing its name to Softcard.
The firm had said in July that it was planning to rebrand. The venture doesn't want to be associated with the Islamic State -- also known as ISIS -- group, which has recently beheaded two US journalists and is responsible for the deaths of thousands in Iraq and Syria.
The firm is expecting to launch an updated Softcard mobile wallet application in the next few weeks. "Because we've chosen to move swiftly, small traces of Isis will be visible for a short time," Abbott notes.
mendyk, User Rank: Light Sabre 9/4/2014 | 11:24:16 AM
Call the lawyers, cue the Bee Gees Softcard has a daringly retro feel to it -- maybe because Microsoft used this name for a CPU card it created for ... the Apple II. According to the Wikipedia, the MSFT Softcard was the brainling of Paul Allen.
KBode, User Rank: Light Sabre 9/4/2014 | 9:04:46 AM
Re: Least of its problems I'd wonder if executives would have avoided the shift to a new name even longer if they'd had more success than they've actually had? Difficult, but not THAT big of a deal given it seems like few people are using Isis at the moment....Though Verizon did give me a $45 or so bill credit simply for installing it on a recently-purchased new phone, I have no intent of ever using it.
Least of its problems Having the same name as a terrorist group is the least of this group's problems. Even hostility would be an improvement over the current state of affairs, which is that nobody cares what they do.
BTW, the original candidate for a new name for Isis (the payments group) was the Konsumer Kredit Konsortium. Surely that had no negative connotations.
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.
During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.
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