Light Reading

Isis Changes Name to Softcard

Dan Jones
9/3/2014
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Mobile payment joint venture Isis said Wednesday that it is changing its name to Softcard.

The firm had said in July that it was planning to rebrand. The venture doesn't want to be associated with the Islamic State -- also known as ISIS -- group, which has recently beheaded two US journalists and is responsible for the deaths of thousands in Iraq and Syria.

"However coincidental, we have no desire to share a name with this group, and our hearts go out to those affected by this violence," writes CEO Michael Abbott in a blog post. (See Isis (the Mobile Wallet One) to Rebrand.)


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The firm is expecting to launch an updated Softcard mobile wallet application in the next few weeks. "Because we've chosen to move swiftly, small traces of Isis will be visible for a short time," Abbott notes.

— Dan Jones, Mobile Editor, Light Reading

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mhhf1ve
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mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 1:56:02 PM
lots of other orgs with the same name...
It's not actually an uncommon name for an organization:

http://en.wikipedia.org/wiki/Isis_(disambiguation)

there's a US pharmaceutical company named ISIS, a British tech company, the Institute for Science and International Security .. the list goes on.

I don't think anyone familiar with these legit organizations gets too confused by terrorist group headlines... 
mendyk
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mendyk,
User Rank: Light Sabre
9/4/2014 | 11:24:16 AM
Call the lawyers, cue the Bee Gees
Softcard has a daringly retro feel to it -- maybe because Microsoft used this name for a CPU card it created for ... the Apple II. According to the Wikipedia, the MSFT Softcard was the brainling of Paul Allen.
KBode
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KBode,
User Rank: Light Sabre
9/4/2014 | 9:04:46 AM
Re: Least of its problems
I'd wonder if executives would have avoided the shift to a new name even longer if they'd had more success than they've actually had? Difficult, but not THAT big of a deal given it seems like few people are using Isis at the moment....Though Verizon did give me a $45 or so bill credit simply for installing it on a recently-purchased new phone, I have no intent of ever using it.
nasimson
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nasimson,
User Rank: Light Sabre
9/3/2014 | 10:13:22 PM
Re: Least of its problems
> BTW, the original candidate for a new name for Isis (the payments group)
> was the Konsumer Kredit Konsortium. Surely that had no negative connotations.

Not surely Mitch. KKK can also be Kalash Kombined Killers. See kalash here:

https://www.google.com/search?site=&tbm=isch&source=hp&biw=&bih=&q=pakistani+kalash&btnG=Search+by+image&gws_rd=ssl

Just making it up. They are very peaceful and happy-go-lucky people colorfully dressed living in beautiful mountains.
nasimson
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nasimson,
User Rank: Light Sabre
9/3/2014 | 9:44:56 PM
Re: Least of its problems
> BTW, the original candidate for a new name for Isis (the payments group)
> was the Konsumer Kredit Konsortium. Surely that had no negative connotations.

Not surely Mitch. KKK can also be Kalash Kombined Killers. See kalash here.

Just making it up. They are very peaceful and happy-go-lucky people.
brooks7
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brooks7,
User Rank: Light Sabre
9/3/2014 | 8:33:58 PM
Re: Least of its problems
So, will the next Al Queda spin-off be named Google or Apple?

:)

seven
alanbreznick
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alanbreznick,
User Rank: Moderator
9/3/2014 | 8:18:55 PM
Re: Least of its problems
Ya think? They must have been tearing their hair out for months. I'm surprised it didn't happen sooner.  
DanJones
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DanJones,
User Rank: Blogger
9/3/2014 | 6:23:07 PM
Re: Least of its problems
It was definitely a branding issue for them.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
9/3/2014 | 6:09:20 PM
Least of its problems
Having the same name as a terrorist group is the least of this group's problems. Even hostility would be an improvement over the current state of affairs, which is that nobody cares what they do. 

BTW, the original candidate for a new name for Isis (the payments group) was the Konsumer Kredit Konsortium. Surely that had no negative connotations. 
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